一、中文部份
1.王子瑜(2011)。時間距離對善因型促銷方案之影響。臺灣大學商學研究所學位論文。
2.王燕(2016)。拉近企業與主流社會距離。香港期刊。上網日期：2016年6月6日，檢字http://online.jkwpb.com/xgqkjjg/10503.html。
3.田雪瑩，蔡寧(2012)。企業慈善捐贈的前因變量與組織績效研究。《重慶大學學報：社會科學版》，2012年5月。
4.吳怡靜(2012)。企業下一個競爭優勢：ＣＳＶ。2012年10月號《天下雜誌》第509期。
5.吳淑鶯，陳瑞和，陳燕柔(2015)。企業社會責任對消費者品牌關係影響之研究。中華管理評論國際學報2015年5月第十八卷二期。
6.李明軒、高登第(2009) 。原文作者：Michael E. Porter。競爭論。天下文化2009年07月出版。
7.李雁晨，周庭锐，周 琇(2009)。解释水平理论：從時間距離到心理距離。心理科科學聯展 2009, Vol. 17, No. 4, 667–677。
8.李嘉林(2016)。CSR對企業品牌發展的影響：機會與風險 。CSR one永續報告平台。上網日期：2016年3月31日，檢字http://www.csronereporting.com/topic_2621。
9.卓峰志(2013)。善因行銷與社會創新。輔仁大學傳播創新研究中心。上網日期：2013年7月14日，檢字https://rcci21.wordpress.com/。
10.祝幗豪，張積家，陳俊本(2014)。解釋水平理論視角下的心理距離。 社會心理科學LC期刊，2012007期。
11.胡凱傑、鍾黎諭（2010）。銀行業善因品牌聯盟、企業形象與顧客信任關係之研究。第13屆科技整合管理研討會論文。
12.胡憲倫，許家偉，林柏維(2012)。企業競逐永續浪潮的新趨勢－策略性企業社會責任，Sustainable Industrial Development Bimonthly。永續產業發展雙月刊，第44期，2009年。
13.徐雪松(2007)。企業慈善行為研究。同濟大學博士論文，2007年，62〜71。
14.畢斯尼斯(206)。105年鐵路特考企業管理大意。鼎文書局。
15.鍾宏武(2007)。企業捐赠作用的综合解析。中國經濟期刊，第215期。
16.蘇威傑(2014)。多多益善錯了嗎? 了解企業慈善如何幫助企業創造價值。政大商業評論期刊編號：Winter2014 。
17.Climate Care(2016)。企業社會責任的現況與趨勢，聽聽專家的分析。CSR one永續報告平台。上網日期：2016年8月1日，檢字http://www.csronereporting.com/news_3160。
二、英文部份
1.Ackerman, R. W. (1973). How companies respond to social demands. Harvard Business Review, 51(4), 88-98.
2.Adams, F., & Aizawa, K. (2008). The bounds of cognition. John Wiley & Sons.
3.Ailawadi, K. L., Neslin, S. A., Luan, Y. J., & Taylor, G. A. (2014). Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. International Journal of Research in Marketing, 31(2), 156-167.
4.Ajzen, I., & Driver, B. L. (1991). Prediction of leisure participation from behavior-al, normative, and control beliefs: An application of the theory of planned behav-ior. Leisure sciences, 13(3), 185-204.
5.Alavi, S. S., & Zeynali, S. (2013). The impact of brand/cause fit and cause's partici-pation on consumers' purchasing intention: a case study among customers of Iranian Chain stores. Advances in Environmental Biology, 7(11), 3224-3234.
6.Alter, A. L., & Oppenheimer, D. M. (2008). Effects of fluency on psychological distance and mental construal (or why New York is a large city, but New York is a civilized jungle). Psychological Science, 19(2), 161-167.
7.Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of marketing, 68(4), 172-185.
8.Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411.
9.Angelidis, J. P., & Ibrahim, N. A. (1993). Social demand and corporate supply: a corporate social responsibility model. Review of Business, 15(1), 7.
10.Aras, G., Aybars, A., & Kutlu, O. (2010). Managing corporate performance: Inves-tigating the relationship between corporate social responsibility and financial per-formance in emerging markets. International Journal of productivity and Perfor-mance management, 59(3), 229-254.
11.Baghi, I., Rubaltelli, E., & Tedeschi, M. (2009). A strategy to communicate corpo-rate social responsibility: cause related marketing and its dark side. Corporate Social Responsibility and Environmental Management, 16(1), 15-26.
12.Bagozzi, R. P., & Dholakia, U. M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of research in Marketing, 23(1), 45-61.
13.Bakar, A., Sheikh, A., & Ameer, R. (2011). Readability of corporate social respon-sibility communication in Malaysia. Corporate Social Responsibility and Environ-mental Management, 18(1), 50-60.
14.Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral inten-tions. Annals of tourism research, 27(3), 785-804.
15.Balmer, J. M. (2001). Corporate identity, corporate branding and corporate market-ing-Seeing through the fog. European journal of marketing, 35(3/4), 248-291.
16.Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better?. Journal of Retail-ing, 83(4), 437-445.
17.Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: does one good turn deserve anoth-er?. Journal of the academy of marketing Science, 28(2), 248-262.
18.Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of per-ceived corporate social responsibility on consumer behavior. Journal of business re-search, 59(1), 46-53.
19.Bennett, R., & Rundle-Thiele, S. (2000). Attitudinal loyalty–personality trait or brand-specific?. Visionary Marketing for the, 21, 97-101.
20.Bettencourt, L. A. (1997). Customer voluntary performance: Customers as partners in service delivery. Journal of retailing, 73(3), 383-406.
21.Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California management re-view, 47(1), 9-24.
22.Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of marketing, 67(2), 76-88.
23.Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior 9th. South-Western Thomas Learning. Mason, OH.
24.Brewer, M. B. (1991). The social self: On being the same and different at the same time. Personality and social psychology bulletin, 17(5), 475-482.
25.Brønn, P. S., & Vrioni, A. B. (2001). Corporate social responsibility and cause-related marketing: an overview. International journal of Advertising, 20(2), 207-222.
26.Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate as-sociations and consumer product responses. The Journal of Marketing, 68-84.
27.Casasanto, D., & Boroditsky, L. (2003, January). Do we think about time in terms of space?. In Proceedings of the Annual Meeting of the Cognitive Science Socie-ty (Vol. 25, No. 25).
28.Carroll, A. B. (2016). Carroll’s pyramid of CSR: taking another look. International journal of corporate social responsibility, 1(1), 3.
29.Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social re-sponsibility: A review of concepts, research and practice. International journal of management reviews, 12(1), 85-105.
30.Cerin, P., & Laestadius, S. (2003). The efficiency of becoming eco-efficient. Man-agement of Environmental Quality: An International Journal, 14(2), 221-241.
31.Charter, M., Peattie, K., Ottman, J., & Polonsky, M. (2002). Marketing and sus-tainability.
32.Chernev, A., & Blair, S. (2015). Doing well by doing good: The benevolent halo of corporate social responsibility. Journal of Consumer Research, 41(6), 1412-1425.
33.Chien, P. M., Cornwell, T. B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64(2), 142-149.
34.Cone, C. L., Feldman, M. A., & DaSilva, A. T. (2003). Causes and ef-fects. Harvard Business Review, 81(7), 95-101.
35.Connors, S., Anderson-MacDonald, S., & Thomson, M. (2017). Overcoming the ‘Window Dressing’effect: Mitigating the negative effects of inherent skepticism to-wards corporate social responsibility. Journal of Business Ethics, 145(3), 599-621.
36.Collins, R. (1994). Four sociological traditions. Oxford University Press, USA.
37.Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in ser-vice environments. Journal of retailing, 76(2), 193-218.
38.d′ Astous, A., & Bitz, P. (1995). Consumer evaluations of sponsorship pro-grammes. European Journal of Marketing, 29(12), 6-22.
39.Davis, K. (1960). Can business afford to ignore social responsibilities?. California management review, 2(3), 70-76.
40.Du, S., Bhattacharya, C. B., & Sen, S. (2007). Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International journal of research in marketing, 24(3), 224-241.
41.Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, 239-263.
42.Edmondson, D. R., & Lafferty, B. A. (2007). Cause Related Marketing: A Model of Consumer’s Attitude toward the Cause-Brand Alliance. Distinguished Teaching Competition-Sponsored by Sherwin-Williams, 67, 20.
43.Edwards, J. R., & Cable, D. M. (2009). The value of value congruence. Journal of Applied Psychology, 94(3), 654.
44.Edwards, S. M., Lee, J. K., & Ferle, C. L. (2009). Does place matter when shop-ping online? Perceptions of similarity and familiarity as indicators of psychological distance. Journal of interactive advertising, 10(1), 35-50.
45.Enderle, G., & Tavis, L. A. (1998). A balanced concept of the firm and the meas-urement of its long-term planning and performance. Journal of business eth-ics, 17(11), 1129-1144.
46.Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior, 8th. New York: Dryder.
47.Fiedler, K. (2007). Construal Level Theory as an Integrative Framework for Behav-ioral Decision‐Making Research and Consumer Psychology. Journal of Consumer Psychology, 17(2), 101-106.
48.Field, R., & Murray, P. (1976). Maine Evidence.
49.Fombrun, C., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of management Journal, 33(2), 233-258.
50.Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experi-ence. the Journal of Marketing, 6-21.
51.Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 39-50.
52.Förster, J., Friedman, R. S., & Liberman, N. (2004). Temporal construal effects on abstract and concrete thinking: consequences for insight and creative cogni-tion. Journal of personality and social psychology, 87(2), 177.
53.Frederick, W. C. (1960). The growing concern over business responsibil-ity. California management review, 2(4), 54-61.
54.Fujita, K., Trope, Y., Liberman, N., & Levin-Sagi, M. (2006). Construal levels and self-control. Journal of personality and social psychology, 90(3), 351.
55.Groth, M. (2005). Customers as good soldiers: Examining citizenship behaviors in internet service deliveries. Journal of management, 31(1), 7-27.
56.Green, T., & Peloza, J. (2011). How does corporate social responsibility create val-ue for consumers?. Journal of Consumer Marketing, 28(1), 48-56.
57.Heider, F. (2013). The psychology of interpersonal relations. Psychology Press.
58.Hoeffler, S., & Keller, K. L. (2002). Building brand equity through corporate socie-tal marketing. Journal of Public Policy & Marketing, 21(1), 78-89.
59.Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251-270.
60.Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 1-22.
61.Kim, B. K., Zauberman, G., & Bettman, J. R. (2012). Space, time, and inter-temporal preferences. Journal of Consumer Research, 39(4), 867-880.
62.Klein, B., & Leffler, K. B. (1981). The role of market forces in assuring contractual performance. Journal of political Economy, 89(4), 615-641.
63.Kim, J., Ha, S., & Fong, C. (2014). Retailers' CSR: the effects of legitimacy and social capital. International Journal of Retail & Distribution Management, 42(2), 131-150.
64.Klitmøller, A., & Lauring, J. (2016). When distance is good: a construal level per-spective on perceptions of inclusive international language use. International Busi-ness Review, 25(1), 276-285.
65.Kotler, P., & Lee, N. (2008). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley & Sons.
66.Kotler, P., & Lee, N. (2005). Best of breed: When it comes to gaining a market edge while supporting a social cause,“corporate social marketing” leads the pack. Social marketing quarterly, 11(3-4), 91-103.
67.Kreilkamp, T. (1984). Psychological closeness. American Behavioral Scien-tist, 27(6), 771-784.
68.Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory per-spective. Journal of Marketing, 74(6), 128-146.
69.Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as de-terminants of purchase intention: An empirical test in a multiple brand con-text. Journal of business Research, 37(2), 115-120.
70.Liberman, N., Sagristano, M. D., & Trope, Y. (2002). The effect of temporal dis-tance on level of mental construal. Journal of experimental social psycholo-gy, 38(6), 523-534.
71.Liberman, N., & Trope, Y. (1998). The role of feasibility and desirability considera-tions in near and distant future decisions: A test of temporal construal theo-ry. Journal of personality and social psychology, 75(1), 5.
72.Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of cor-porate social responsibility on customer donations to corporate-supported nonprof-its. Journal of marketing, 68(4), 16-32.
73.Lichtenthal, J. D., & Tellefsen, T. (2001). Toward a theory of business buyer-seller similarity. Journal of Personal Selling & Sales Management, 21(1), 1-14.
74.Lii, Y. S., Wu, K. W., & Ding, M. C. (2013). Doing good does good? Sustainable marketing of CSR and consumer evaluations. Corporate social responsibility and environmental management, 20(1), 15-28.
75.Liviatan, I., Trope, Y., & Liberman, N. (2008). Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions. Journal of exper-imental social psychology, 44(5), 1256-1269.
76.Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of organizational Behavior, 13(2), 103-123.
77.Magid, J. M., Cox, A. D., & Cox, D. S. (2006). Quantifying brand image: Empiri-cal evidence of trademark dilution. American business law journal, 43(1), 1.
78.Mallin, C. A. (Ed.). (2009). Corporate social responsibility: a case study approach. Edward Elgar Publishing.
79.Marin, L., Ruiz, S., & Rubio, A. (2009). The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of business eth-ics, 84(1), 65-78.
80.Mao, H., & Krishnan, H. S. (2006). Effects of prototype and exemplar fit on brand extension evaluations: A two-process contingency model. Journal of Consumer Re-search, 33(1), 41-49.
81.Meenaghan, T., & Shipley, D. (1999). Media effect in commercial sponsor-ship. European journal of marketing, 33(3/4), 328-348.
82.Menon, S., & Kahn, B. E. (2003). Corporate sponsorships of philanthropic activi-ties: when do they impact perception of sponsor brand?. Journal of consumer psy-chology, 13(3), 316-327.
83.Mescon, T. S., & Tilson, D. J. (1987). Corporate philanthropy: A strategic approach to the bottom-line. California Management Review, 29(2), 49-61.
84.Milgrom, P., & Roberts, J. (1986). Price and advertising signals of product quali-ty. Journal of political economy, 94(4), 796-821.
85.Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39(1), 121-147.
86.Muller, A., & Whiteman, G. (2009). Exploring the geography of corporate philan-thropic disaster response: A study of Fortune Global 500 firms. Journal of Business Ethics, 84(4), 589-603.
87.Nan, X., & Heo, K. (2007). Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related market-ing. Journal of advertising, 36(2), 63-74.
88.Papasolomou, I. (2012). Critical Success Factors of Cause-Related Market-ing. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance: Tools for Building Organizational Performance, 359.
89.Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of Marketing, 135-145.
90.Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the academy of Mar-keting Science, 39(1), 117-135.
91.Polonsky, M. J., & Speed, R. (2001). Linking sponsorship and cause related mar-keting: Complementarities and conflicts. European Journal of Market-ing, 35(11/12), 1361-1389.
92.Porter, M. E. (2009). A strategy for health care reform—toward a value-based sys-tem. New England Journal of Medicine, 361(2), 109-112.
93.Porter, M. E., & Kramer, M. R. (2011). The big idea: Creating shared value.
94.Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard business review, 80(12), 56-68.
95.Porter, M. E., & Kramer, M. R. (1999). Philanthropy's new agenda: creating val-ue. Harvard business review, 77, 121-131.
96.Porter, M. E., & Teisberg, E. O. (2006). Redefining health care: creating value-based competition on results. Harvard Business Press.
97.Pratt, M. G. (1998). Central questions in organizational identification. Identity in organizations, 171-207.
98.Pronin, E., Olivola, C. Y., & Kennedy, K. A. (2008). Doing unto future selves as you would do unto others: Psychological distance and decision making. Personality and social psychology bulletin, 34(2), 224-236.
99.Roberts, M. L., & Wortzel, L. H. (1979). New life-style determinants of women's food shopping behavior. The Journal of Marketing, 28-39.
100.Romani, S., Grappi, S., & Bagozzi, R. P. (2013). Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values. Journal of Business Ethics, 114(2), 193-206.
101.Schaltegger, S., & Synnestvedt, T. (2002). The link between ‘green’and economic success: environmental management as the crucial trigger between environmental and economic performance. Journal of environmental management, 65(4), 339-346.
102.Sengupta, J., & Fitzsimons, G. J. (2000). The effects of analyzing reasons for brand preferences: disruption or reinforcement?. Journal of Marketing Re-search, 37(3), 318-330.
103.Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing bet-ter? Consumer reactions to corporate social responsibility. Journal of marketing Re-search, 38(2), 225-243.
104.Shaw, B., & Post, F. R. (1993). A moral basis for corporate philanthropy. Journal of Business Ethics, 12(10), 745-751.
105.Sheikh, S. U. R., & Beise-Zee, R. (2011). Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR. Journal of Consumer Mar-keting, 28(1), 27-39.
106.Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of consumer research, 15(3), 325-343.
107.Shimp, T. A. (1981). Attitude toward the ad as a mediator of consumer brand choice. Journal of advertising, 10(2), 9-48.
108.Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical vic-tims. Organizational Behavior and Human Decision Processes, 102(2), 143-153.
109.Smith, M. R. (1994). The moral problem.
110.Sneath, J. Z., Finney, R. Z., & Close, A. G. (2005). An IMC approach to event marketing: The effects of sponsorship and experience on customer attitudes. Journal of Advertising Research, 45(4), 373-381.
111.Stephan, E., Liberman, N., & Trope, Y. (2011). The effects of time perspective and level of construal on social distance. Journal of Experimental Social Psycholo-gy, 47(2), 397-402.
112.Stigler, G. J. (1962). Information in the labor market. Journal of political econo-my, 70(5, Part 2), 94-105.
113.Stroup, M. A., Neubert, R. L., & Anderson Jr, J. W. (1987). Doing good, doing better: Two views of social responsibility. Business Horizons, 30(2), 22-25.
114.Tang, Z., Hull, C. E., & Rothenberg, S. (2012). How corporate social responsibil-ity engagement strategy moderates the CSR–financial performance relation-ship. Journal of Management Studies, 49(7), 1274-1303.
115.Todorov, A., Goren, A., & Trope, Y. (2007). Probability as a psychological dis-tance: Construal and preferences. Journal of Experimental Social Psycholo-gy, 43(3), 473-482.
116.Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological dis-tance. Psychological review, 117(2), 440.
117.Trope, Y., & Liberman, N. (2003). Temporal construal. Psychological re-view, 110(3), 403.
118.Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychologi-cal distance: Effects on representation, prediction, evaluation, and behavior. Journal of consumer psychology, 17(2), 83-95.
119.Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
120.Wakslak, C. J., Trope, Y., Liberman, N., & Alony, R. (2006). Seeing the forest when entry is unlikely: Probability and the mental representation of events. Journal of Experimental Psychology: General, 135(4), 641.
121.Welford, R., & Frost, S. (2006). Corporate social responsibility in Asian supply chains. Corporate Social Responsibility and Environmental Management, 13(3), 166-176.
122.Wood, M. O., Noseworthy, T. J., & Colwell, S. R. (2013). If you can’t see the for-est for the trees, you might just cut down the forest: the perils of forced choice on “seemingly” unethical decision-making. Journal of business ethics, 118(3), 515-527.
123.Zauberman, G., Kim, B. K., Malkoc, S. A., & Bettman, J. R. (2009). Discounting time and time discounting: Subjective time perception and intertemporal prefer-ences. Journal of Marketing Research, 46(4), 543-556.