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題名:中華職棒善因運動行銷合作關係之探討
書刊名:臺灣體育運動管理學報
作者:曾國峰鄭志富
作者(外文):Tseng, Kuo-fengCheng, Chih-fu
出版日期:2019
卷期:19:2
頁次:頁175-197
主題關鍵詞:夥伴關係企業社會責任善因行銷社會聯盟PartnershipCorporate social responsibilityCause-related marketingSocial alliance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:1515
  • 點閱點閱:2
期刊論文
1.蔡芬宜、李城忠(20080600)。公益行銷與品牌權益關係之研究--以福特汽車與王建民為例。運動休閒管理學報,5(1),18-34。new window  延伸查詢new window
2.Babiak, K.、Wolfe, R.(2006)。More Than Just a Game? Corporate Social Responsibility and Super Bowl XL。Sport Marketing Quarterly,15(4),214-222。  new window
3.黃營杉、齊德彰(20051200)。企業倫理、社會責任與慈善公益作為之研究--以臺灣高科技電子產業為例。人文暨社會科學期刊,1(2),65-82。new window  延伸查詢new window
4.林文蘭(20130300)。打出機會:原住民成為棒球選手的社會流動和訓練體制。臺灣社會研究季刊,90,43-114。new window  延伸查詢new window
5.余朝權、張家琳(19971200)。臺灣企業採行善因行銷之分析。亞太管理評論,2(2),59-82。new window  延伸查詢new window
6.Peloza, J.、Hassay, D. N.(2006)。Intra-organizational volunteerism: Good soldiers, good deeds and good politics。Journal of Business Ethics,64(4),357-379。  new window
7.Andreasen, Alan R.(1996)。Profits for nonprofits: Find a Corporate Partner。Harvard Business Review,74(6),47-50+55-59。  new window
8.Lee, J.、Ferreira, M.(2011)。Cause-related marketing: The role of team identification in consumer choice of team licensed products。Sport Marketing Quarterly,20(3),157-170。  new window
9.Muthuri, J. N.、Matten, D.、Moon, J.(2009)。Employee volunteering and social capital: Contributions to corporate social responsibility。British Journal of Management,20(1),75-89。  new window
10.Irwin, R. L.、Lachowetz, T.、Cornwell, T. B.、Clark, J. S.(2003)。Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions。Sport Marketing Quarterly,12(3),131-139。  new window
11.Liu, G.、Liston-Heyes, C.、Ko, W. W.(2010)。Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries。Journal of Business Ethics,92(2),195-210。  new window
12.Roy, D. P.、Graeff, T. R.(2003)。Consumer Attitudes Toward Cause-Related Marketing Activities in Professional Sports。Sport Marketing Quarterly,12(3),163-172。  new window
13.Useem, M.(1988)。Market and institutional factors in corporate contributions。California Management Review,30(2),77-88。  new window
14.Cliffe, Simon J.、Motion, Judy(2005)。Building Contemporary Brands: a Sponsorship-Based Strategy。Journal of Business Research,58(8),1068-1077。  new window
15.Das, T. K.、Teng, B.-S.(2002)。The Dynamics of Alliance Conditions In the Alliance Development Process。Journal of Management Studies,39(5),725-746。  new window
16.Oldenburg, D.(1992)。Big Companies Plug Big Causes for Big Gains。Business & Society Review,83,22-23。  new window
17.Gulati, Ranjay(1995)。Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances。The Academy of Management Journal,38(1),85-112。  new window
18.Joo, S.、Koo, J.、Fink, J. S.(2016)。Cause-related marketing in sports: the power of altruism。European Sport Management Quarterly,16(3),316-340。  new window
19.Lee, J.、Ferreira, M.(2013)。A role of team and organizational identification in the success of cause-related sport marketing。Sport Management Review,16(2),161-172。  new window
20.張芬芬(20100400)。質性資料分析的五步驟:在抽象階梯上爬升。初等教育學刊,35,87-120。new window  延伸查詢new window
21.Grau, S. L.、Folse, J. A. G.(2007)。Cause-Related Marketing (CRM): The influence of donation proximity and message framing cues on the less involved consumer。Journal of Advertising,36(4),19-33。  new window
22.Liu, G.、Ko, W. W.(2011)。An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives。Journal of Business Ethics,100(2),253-281。  new window
23.Berger, I. E.、Cunningham, P. H.、Drumwright, M. E.(2004)。Social alliances: Company/nonprofit collaboration。California Management Review,47(1),58-90。  new window
24.Berger, I. E.、Cunningham, P. H.、Drumwright, M. E.(2006)。Identity, identification, and relationship through social alliances。Journal of the Academy of Marketing Science,34(2),128-137。  new window
25.潘慧玲(20030200)。社會科學研究典範的流變。教育研究資訊,11(1),115-143。new window  延伸查詢new window
26.Kim, K. T.、Kwak, D. H.、Kim, Y. K.(2010)。The impact of cause-related marketing (CRM) in spectator sport。Journal of Management & Organization,16(4),515-527。  new window
27.Trendafilova, S.、Babiak, K.、Heinze, K.(2013)。Corporate social responsibility and environmental sustainability: Why professional sport is greening the playing field。Sport Management Review,16(3),298-313。  new window
28.何漢斌、李城忠(20100600)。名人代言、公益行銷與品牌權益關係之研究--以玉山銀行與王建民為例。運動休閒管理學報,7(1),38-54。new window  延伸查詢new window
29.Lafferty, B. A.、Lueth, A. K.、McCafferty, R.(2016)。An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature。Psychology and Marketing,33(11),951-970。  new window
30.Babiak, Kathy、Mills, Brian、Tainsky, Scott、Juravich, Matthew(2012)。An Investigation into Professional Athlete Philanthropy: Why Charity Is Part of the Game。Journal of Sport Management,26(2),159-176。  new window
31.Guerreiro, J.、Rita, P.、Trigueiros, D.(2016)。A Text Mining-Based Review of Cause-Related Marketing Literature。Journal of Business Ethics,139(1),111-128。  new window
32.林怡秀、陳成業(20090600)。運動組織善因行銷之個案分析。大專體育,102,52-59。new window  延伸查詢new window
33.高麗娟、黃光獻(20140600)。體育運動質性資料分析方法。體育學報,47(2),159-177。new window  延伸查詢new window
34.Schyvinck, C.、Willem, A.(2018)。A typology of cause-related marketing approaches in European professional basketball。Sport Management Review,21,347-362。  new window
35.Rundió, A.、Heere, B.、Newland, B.(2014)。Cause-related versus non cause-related sport events differentiating endurance events through a comparison of athletes' motives。Sport Marketing Quarterly,23,17-26。  new window
36.Lough, N. L.、Pharr, J. R.(2010)。Use of a multi-tiered framework to analyze commercial, cause and social marketing strategies in sport。Journal of Applied Marketing Theory,1(2),8-23。  new window
37.Lachowetz, T.、Gladden, J.(2003)。A framework for understanding cause-related sport marketing programs。International Journal of Sports Marketing and Sponsorship,4(4),27-47。  new window
38.Campbell, D.、Craven, B.、Shrives, P.(2003)。Voluntary social reporting in three FTSE sectors: a comment on perception and legitimacy。Accounting, Auditing & Accountability Journal,16(4),558-581。  new window
39.Barringer, B.、Harrison, J.(2000)。Walking a Tightrope: Creating value through inter organizational relationships。Journal of Management,26(3),367-403。  new window
40.曾國峰、楊琬琳、鄭志富(20171200)。臺灣與美國職業運動公益活動之比較。大專體育,143,22-31。new window  延伸查詢new window
41.陳皇達(20140400)。影響中華職棒球迷善因運動行銷態度與購買意願模式分析。嘉大體育健康休閒,13(1),119-129。new window  延伸查詢new window
42.Varadarajan, P. Rajan、Menon, Anil(1988)。Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy。Journal of Marketing,52(3),58-74。  new window
研究報告
1.鄭志富、黃國恩(2016)。運動團隊差序式領導對團隊效能影響模式之建構報告 (計畫編號:MOST104-2410-003-069-MY2)。科技部。  延伸查詢new window
2.林伯修(2016)。臺灣原住民族與棒球 (計畫編號:MOST104-2410-H003-102)。科技部。  延伸查詢new window
3.余朝權(2003)。非營利組織參與善因行銷之行為障礙模式與諮詢者介入之研究 (計畫編號:NSC92-2416-H-031-001)。國科會。  延伸查詢new window
圖書
1.Andreasen, A. R.、Kotler, P.(2007)。Strategic Marketing for Nonprofit Organizations。Pearson Prentice Hall。  new window
2.Miller, W. L.、Crabtree, B. F.(1992)。Doing Qualitative research。Sage。  new window
3.Australian Football League(2018)。2017 AFL Annual Report。  new window
4.陳向明(20020000)。社會科學質的研究。臺北:五南。new window  延伸查詢new window
5.潘淑滿(2003)。質性研究:理論與應用。心理出版社。  延伸查詢new window
其他
1.Manchester United(2019)。We are better united,http://csr.manutd.com/community。  new window
2.IEG(2017)。What sponsor want & where dollars will go in 2018,http://www.sponsorship.com/IEG/files/f3/f3cfac41-2983-49be-8df6-3546345e27de.pdf。  new window
3.姚瑞宸(20131217)。【短片】早產兒基金會慈善高球賽25日開打,https://tw.sports.appledaily.com/realtime/20131217/310559/。  延伸查詢new window
圖書論文
1.Roome, N.(2005)。Some implications of national agendas for CSR。Corporate social responsibility across Europe。Springer。  new window
 
 
 
 
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