一、中文部分
1.王思婷（民101），3C連鎖零售業服務與顧客行為意向之研究，國立成功大學統計學研究所碩士論文，未出版，台北市。
2.王雅芬（民98)，便利商店促銷贈品收藏行為之研究－以7－ELEVEN為例，國立政治大學國際經貿研究所碩士論文，未出版，台北市。
3.王櫻儒（民100），虛擬角色商品設計與情感設計研究－以臺灣2007~2011年7－ELEVEN集點商品為例，國立雲林科技大學視覺傳達設計系研究所碩士論文，未出版，台北市。
4.何懿洲（民101），環境教育影片教學對國中學生節能減碳知識、態度與行為意向之影響，國立臺灣師範大學生命科學研究所碩士論文，未出版，台北市。
5.周貞吟（民101），超商集點活動設計之研究，國立雲林科技大學創意生活設計研究所碩士論文，未出版，台北市。
6.林宗宏（民102），以科技接受模型探討手機休閒遊戲之使用者行為，中國文化大學數位內容管理產業研究碩士論文，未出版，台北市。
7.林怡君（民102），便利商店滿額集點活動之研究－從消費者涉入度的觀點探討，中國文化大學新聞學研究所碩士論文，未出版，台北市。
8.邱皓政（民95），結構方程模型：LISREL的理論、技術與應用，台北：雙葉書廊。
9.陳灯能、賴佳吟、梁定澎（民105），臺灣資訊管理研究之回顧與展望，管理學報，第33卷，第1期，61-86頁。
10.焦素羚（民102），高鐵旅客行為意向與媒體廣告之研究，元智大學管理研究所碩士論文，未出版，台北市。
11.黃大綱（民98），以消費價值理論探討消費者對超商集點忠誠度之研究以台中7-11為例，嶺東科技大學國際企業研究碩士論文，未出版，台北市。
12.黃芳銘（民93），結構方程模型－理論與應用（第三版)，台北：五南圖書。
13.黃惠慈（民100），探討學生對行動式立即反饋系統的科技接受行為－以創意學習為例，國立中央大學資訊工程學研究所碩士論文，未出版，台北市。
14.解良麗（民103），便利商店滿額集點活動價值對消費者行為意圖之影響，淡江大學企業管理學系研究所碩士論文，未出版，台北市。
15.詹繡妃（民101），連鎖便利商店滿額集點活動的促銷贈品對消費者購買意願影響之研究，大葉大學管理學院研究所碩士論文，未出版，台北市。
16.鄭安盛（民102），國小學童參與便利商店集點活動與購買決策之研究－以臺北市大安區某國小中年級為例，國立臺北教育大學社會與區域發展研究所碩士論文，未出版，台北市。
17.賴亭羽（民102），在促銷活動中專屬資產對消費者集點行為的影響－以便利商店集點活動為例，東海大學企業管理學研究所碩士論文，未出版，台北市。
18.賴昱靜（民101），兩岸網路購物業顧客行為意向之研究，國立成功大學統計學系研究所碩士論文，未出版，台北市。
19.蘇芳亭（民101），運用科技接受模型(TAM)與任務科技配適度(TTF)之整合探討消費者對平板電腦接受度之研究，國立臺北科技大學工業工程與管理研究所碩士論文，未出版，台北市。
20.郭英峰(民96) ，消費者採用行動加值服務行為意向之研究―以年輕族群為例 ，台北，資訊管理學報。
21.連經宇(民 99) ，餐飲業消費者個人屬性、綠色消費認知與行為意向之關係研究：以台北及新竹地區為例餐旅暨，台北：家政學刊。
22.余泰魁(民 94) ，金門觀光客旅遊行為意向實證研究－線性結構模式之交叉效度驗證，台北：觀光研究學報。
23.陳勁甫(民 94) ，事件遊客旅遊動機、活動體驗品質、滿意度與行為意向之研究－以2004府城七夕國際藝術節爲例，台北，餐旅暨家政學刊。
二、英文部分
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