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題名:高齡友善餐廳評估指標之建構-應用修正式德菲法與模糊層級分析法
作者:林威伶
作者(外文):LIN, WEI-LING
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:吳肇展
學位類別:博士
出版日期:2020
主題關鍵詞:高齡友善餐廳修正式德菲法模糊層級分析法Age-Friendly RestaurantModified Delphi MethodFAHP
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世界人口正在老齡化,我國人口結構性改變,高齡化程度將持續增加,當前必須確保有利和支持高齡者的環境,提供友善高齡社會環境是我國刻不容緩的課題。高齡人口的持續增加,銀髮族快速形成新興消費勢力,餐飲業也極需因應未來新趨勢,提供高齡消費者友善用餐環境。本研究旨在運用修正式德菲法(Modified Delphi Technique)及模糊層級分析法(Fuzzy Analytic Hierarchy Process; FAHP)歸納並建構高齡友善餐廳之關鍵評估指標,並對各層級評選指標之重要性做一權重表現分析。
研究結果為,高齡友善餐廳評估指標建構共四項主要準則「服務品質」、「無障礙環境」、「企業社會責任」與「食物品質」和二十項目次準則。主準則權重高低依序為「無障礙環境」、「食物品質」、「服務品質」與「企業社會責任」。整體權重評估結果依序為: 排序前五項重要指標依序分別為食物品質準則下的「衛生安全」、食物品質準則下的「食物新鮮」、無障礙環境準則下的「簡單易用」、無障礙環境準則下的「簡明訊息」和服務品質準則下的「確實性」。
依據結論之建議發展之高齡友善餐廳準則架構可作為管理者規劃整體高齡友善餐廳的依循標準及未來政府推動相關政策研擬之參考。
The world's population is aging and either in Taiwan. The senior population continues to grow and seniors will be an important part in food service industry of the future.The food service industry needs to provide a friendly dining environment for senior consumers to gain a competitive edge in today’s highly competitive restaurant market.
The purpose of this study is to use Modified Delphi Technique and Fuzzy Analytic Hierarchy Process (FAHP) to construct key evaluation indicators for age- friendly restaurants, and to determine the weights of the criteria.
The results of this study are four main criteria: service quality, accessible environment, corporate social responsibility and food quality. The weights of the main criteria were ranked first accessible environment, then food quality, service quality and corporate social responsibility.
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