:::

詳目顯示

回上一頁
題名:非營利組織商業模式之探討-以臺中市微笑天使手作烘焙坊為例
作者:李秀美
作者(外文):LEE,HSIU-MEI
校院名稱:國立雲林科技大學
系所名稱:企業管理系
指導教授:賴其勛
學位類別:博士
出版日期:2020
主題關鍵詞:微笑天使烘焙坊商業模式社會公益價值主張Smile Angel BakeryBusiness ModelSocial WelfareValue Proposition
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:0
微笑天使烘焙坊是臺中市身心障礙者福利關懷協會所附設,由一群綜合職能班的學生家長及老師為了讓身心障礙者有其烘焙實習與工作機會所成立,認為只要給予適合的職能訓練,輔以不同庇護措施,最終都能擁有適合的工作。
本研究透過深度訪談瞭解微笑天使烘焙坊如何採取商業模式架構來吸引民眾購買產品,以維繫烘焙坊的永續營運,讓身心障礙者能夠安心地投入烘焙坊的工作。研究發現微笑天使烘焙坊透過親友或朋友轉介、Facebook粉絲專頁、Facebook直播頻道、以及不定期的展攤活動,凝聚關心社會公益的目標消費者,透過建立如同家人般的關係,以及對共同社會公益的倡議上,實踐微笑天使烘焙坊利用產品的創新與多元性來滿足消費者的公益心理的價值主張。
針對微笑天使烘焙坊的商業模式,本研究提出以下建議:(1)認購人招募計畫提供烘培坊每個月有持續穩定的訂單,其目的是要讓天使小朋友每天有事情可以做,烘培坊要繼續與消費者進行溝通,來提高及留住顧客持續認購;(2)未來在尋求合作對象過程當中,如果可以從增加天使小朋友參與層面考量,來增進天使小朋友學習或訓練機會,這樣的合作夥伴會更好;(3)透過關鍵活動與企業接觸,未來可藉由企業人脈的引介,經由企業的福委會來協助推廣產品及價值主張,以提高烘焙坊的知名度;(4)烘焙坊建立的Facebook粉絲專頁、Facebook直播頻道的大數據,粉絲留言等,可考慮與學校建教合作方式,由相關科系學生志願參與服務,來尋求相關人員協助整理分析。
關鍵字:微笑天使烘焙坊、商業模式、社會公益、價值主張
Smile Angel Bakery is affiliated with Taichung City Welfare for the Disabled Association, gathering groups of teachers, and parents whose children come from special education, to create opportunities to the disabled to practice and work in baking. Smile Angel Bakery believes all the disabled would have appropriate jobs if they can be trained properly with distinct shelters.
The purpose of this study is to discuss how Smile Angel Bakery choose appropriate marketing strategies to attract people, making disable trainees relieved in the works of bakery, and maintaining the business. Through the in-depth interview, the study found that Smile Angel Bakery agglomerated their targeted consumers who cared social welfare by referrals of friend, Facebook fan page, Facebook webcast, and irregular booth activities. Furthermore, Smile Angel Bakery implemented its innovative and diverse value propositions of social welfare to satisfy consumers through the establishment of family-like relationship and the advocacy of social welfare.
Based upon the business model of Smile Angel Bakery, the suggestions are as follows: (1) the plan of recruitment of subscriber provides orders monthly for making the disabled have works to do every day and connects with consumers to keep subscriptions; (2) To increase learning and training opportunities for the disabled via the considerations of the participations of the disabled in the process of seeking partners will bring better possible partners; (3) To improve the reputation by key activities and the contacts of enterprises through the introductions of corporate network and the improvement of products and value proposition from welfare committees; (4) The big data from Facebook fan page, Facebook webcast, and fan messages can be utilized to cooperate with schools, making students volunteer in services and seeking persons to help organizing data.
Key Words: Smile Angel Bakery, Business Model, Social Welfare, Value Proposition
一、中文部分
王文科(2000),質的研究的問題與趨勢。質的研究方法(頁 1-23)。高雄:麗文。
尤傳莉(譯)(2012)。獲利時代:自己動手,畫出你的商業模式(原作者:Osterwalder & Pigneur)(頁20~41)(16-17)。台北市:早安財經(原著出版年:2010)
台灣公益資訊中心(2020),臺中市非營利組織名錄。取自http://www.npo.org.tw/ npolist_list.asp?lo=10
李冠紘(2015),社會企業關鍵成功因素之研究:商業模式觀點(未出版碩士論文)。長榮大學,台南市。
沈筱薇(2018),台灣高齡產業商業模式之研究:社會企業觀點(未出版碩士論文)。長榮大學,台南市。
岑淑筱、李頎泓、陳川正(2015),非營利組織轉型社會企業其組織關鍵作為:以弘道老人基金會為例。輔仁管理評論,22(1),21-52。
邱紹煒(2017),慢飛兒社會企業創新商業模式(未出版碩士論文)。中華大學,新竹市。
范麗娟(1994),深度訪談簡介。戶外遊憩研究,7(2),25-35。
孫本初、傅岳邦(2010),契約型政府的概念與實務:資訊與福利服務議題中的政府角色。文官制度季刊,2(3),1-15。
黃瑞琴(2003),質的教育研究方法。台北:心理。
陳家慶(2017),非營利組織之經營模式探討:以財團法人立人教育基金會為利(未出版碩士論文)。朝陽科技大學,台中市。
陳振遠、湯惠雯(2000),台灣地區公益慈善機構募款策略之研究。淡江人文社會學刊,6,61-82。
華家妤(2014),台灣社會企業商業模式分析:以弱勢就業型社會企業為例(未出版碩士論文)。東海大學,台中市。
項潔、陳雪華、陳昭珍、郭筑盈(2005),數位典藏產業商業模式之探討。中華民國圖書館學會會報,75,63-74。
廖玩如、萬金生(2015),非營利組織企業化之困境與挑戰:小林重建協會個案。全人教育集刊,2,11-24。
潘柏嘉(2017),社會企業經營模式的關鍵成功因素探討(未出版碩士論文)。高雄第一科技大學,高雄市。
劉常勇(2004),創造獲利、為新事業設計商業模式。財金資訊,37,34-38。

二、英文部分
Baldassarre, B., Calabretta, G., Bocken, N. M. P., & Jaskiewicz, T. (2017). Bridging sustainable business model innovation and user-driven innovation: a process for sustainable value proposition design. Journal of Cleaner Production, 147, 175-186.
Blau, P. M. (1968). Social exchange. International Encyclopedia of the Social Sciences, 7, 452-457.
Emerson, R. M. (1972a). Exchange theory, part I: a psychological basis for social exchange. Sociological Theories in Progress, 2, 38-57.
Emerson, R. M. (1972b). Exchange theory, part II: exchange relations and networks. Sociological Theories in Progress, 2, 58-87.
Emerson, R. M. (1976). Social exchange theory. Annual Review of Sociology, 2, 335-362.
Frow, P., & Payne, A. (2011). A stakeholder perspective of the value proposition concept. European Journal of Marketing, 45(1/2), 223-240.
Hall, A. L. (1997). Sustaining Amazonia: Grassroots Action for Productive Conservation. Manchester: Manchester University Press.
Homans, G. C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597-606.
Kaplan, R. S., & Norton, D. P. (2004). The strategy map: guide to aligning intangible assets. Strategy & Leadership, 32(5), 10-17.
Kowalkowski, C., Ridell, O. P., Röndell, J. G., & Sörhammar, D. (2012). The co-creative practice of forming a value proposition. Journal of Marketing Management, 28(13-14), 1553-1570.
Kyhnau, J., & Nielsen, C. (2015). Value proposition design: how to create products and services customers want. Journal of Business Models, 3(1), 81-92.
Lindič, J., & da Silva, C. M. (2011). Value proposition as a catalyst for a customer focused innovation. Management Decision, 49(10), 1694-1708.
Magretta, J. (2002). Why business models matter. Harvard Business School Boston, 982, 3-8.
Mahadevan, B. (2000). Business models for internet-based e-commerce: an anatomy. California Management Review, 42(4), 55-69.
Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24(5), 15-21..
Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: a Handbook of Visionaries, Game Chargers, and Challengers. John Wiley & Sons: Hoboken, New Jersey.
Osterwalder, A., & Pigneur, Y. (2012). Designing business models and similar strategic objects: the contribution of IS. Journal of the Association for Information Systems, 14(special issue), 237-244.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons.
Rappa, M. A. (2004). The utility business model and the future of computing services. IBM Systems Journal, 43(1), 32-42.
Timmers, P. (1998). Business models for electronic markets. Electronic Markets, 8(2), 3-7.
Yin, R. K. (1994). Case Study Research: Design and Methods. Beverly Hills.
Yin, R. K. (2013). Validity and generalization in future case study evaluations. Evaluation, 19(3), 321-332.
Zott, C., Amit, R., and Massa, L. (2011). The business model: recent development and future research. Journal of Management, 37(4), 1019-1042.

 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE