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題名：商業模式初探：餐飲服務業之個案研究
書刊名：創業管理研究
作者：蔡政安 引用關係／蔡家鳳
作者(外文)：Tsai, Cheng-an／Tsai, Cha-fon
出版日期：2013
卷期：8:4
頁次：頁1-26
主題關鍵詞：商業模式；價值主張；價值傳遞；價值獲取；餐飲服務業；Business model；Value proposition；Value creation；Value delivery；Catering service industry
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:21
  • 點閱點閱:132
台灣目前面臨傳統產業升級、高科技產業轉型、及服務業國際化等挑戰，商業模式創新是台灣產業關鍵議題。而台灣傳統餐飲業的經營大多只專注於餐飲產品口味的研發，然餐飲服務業在日趨激烈的競爭之下，經營必須針對其目標顧客的需求來設計其商業模式。本研究回顧過去主要文獻整合出一個商業模式的概念化架構，定義它是一套價值主張、價值創造、價值傳遞、與價值獲取的商業模式邏輯系統。經由個案研究方法，本文提出具體的關鍵性衡量指標以檢視餐飲服務業之商業模式內涵，並探討分析商業模式之價值主張、價值創造與價值傳遞三者之間的可能關係。研究發現商業模式關鍵因素之間的關係會因產品構面、服務構面、環境構面的不同而有差異，此差異不僅可深入詮釋商業模式理論觀點，更可讓經理人知悉其間的關鍵。而為因應變動快速的大環境，餐飲服務業廠商可根據本研究結果來設計新的商業模式。
The innovation of business model becomes primary issue as Taiwan industries face the challenges of advancing traditional industries, transforming high-tech industries and internationalizing service industries. The operation of Taiwanese traditional catering service industry mostly focuses on the taste development of food and beverage products. However, catering service industry facing increasingly fierce competition, management must address the needs of designing new business model suit to its target customers. This study reviews the previous literature and defines the business model as a logic system of including value proposition, value creation, value delivery and value acquisition. Through case study, this paper presents a specific key metrics to view the content of the business model of catering service industry and also explores possible relationship among value proposition, value creation and value delivery of business model. Study found that the possible relationship will be different in terms of product dimension, service dimension or environmental dimension. This difference not only deeply explains theoretical perspective of business model but also enlightens the key of relationship. Rapid response to changing environment, catering service firm can designs a new business model based on the research results of this study.
期刊論文
1.朱勇叡、陳芃婷、虞孝成(20120300)。微網誌創新經營模式之研究--以Facebook、Twitter及Plurk為例。產業與管理論壇，14(1)，52-79。new window  延伸查詢new window
2.Amit, R.、Zott, C.(2012)。Creating value through business model innovation。MIT Sloan Management Review，53(3)，41-49。  new window
3.Andries, P.、Debackere, K.(2007)。Adaptation and Performance in New Businesses: Understanding the Moderating Effects of Independence and Industry。Small Business Economics，29(1-2)，81-99。  new window
4.Cavalcante, S.、Kesting, P.、Ulhøi, J.(2011)。Business Model Dynamics and Innovation: (re) Establishing the Missing Linkages。Management Decision，49(8)，1327-1342。  new window
5.Demil, B.、Lecocq, X.(2010)。Business Model Evolution: in Search of Dynamic Consistency。Long Range Planning，43(2/3)，227-246。  new window
6.Doganova, L.、Eyquem-Renault, M.(2009)。What do Business Models do? Innovation Devices in Technology Entreprcneurship。Research Policy，38(10)，1559-1570。  new window
7.Itami, H.、Nishino, K.(2010)。Killing two Birds with One Stone: Profit for Now and Learning for the Future。Long Range Planning，43(2/3)，364-369。  new window
8.Sinfield, J. V.、Calder, E.、McConnell, B.、Colson, S.(2012)。How to Identify New Business Models。MIT Sloan Management Review，53(2)，85-90。  new window
9.Zott, Christoph、Amit, Raphael(2008)。The Fit between Product Market Strategy and Business Model: Implications for Firm Performance。Strategic Management Journal，29(1)，1-26。  new window
10.Eisenmann, T. R.(2006)。Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long-term Performance。Strategic Management Journal，27(12)，1183-1204。  new window
11.Teece, D. J.(2010)。Business Model, Business Strategy and Innovation。Long Range Planning，43(2/3)，172-194。  new window
12.Shafer, S. M.、Smith, H. J.、Linder, J. C.(2005)。The power of business models。Business Horizons，48(3)，199-207。  new window
13.Chesbrough, Henry W.(2010)。Business Model Innovation: Opportunities and Barriers。Long Range Planning，43(2/3)，354-363。  new window
14.林素琴(20110900)。臺灣能源技術服務產業營運模式之分析。產業與管理論壇，13(3)，76+78-89。new window  延伸查詢new window
15.柯承恩(20080700)。商業模式與文化產業發展在台灣。經濟前瞻，118，104-112。  延伸查詢new window
16.湯玲郎、蔡瑋真、王盈超(20090400)。物流服務業導入服務創新對營運績效之影響。管理評論，28(2)，25-49。new window  延伸查詢new window
17.George, G.、Bock, A. J.(2011)。The Business Model in Practice and its Implications for Entrepreneurship Research。Entrepreneurship Theory and Practice，35(1)，83-111。  new window
18.Wirtz, B. W.、Schilke, O.、Ullrich, S.(2010)。Strategic development of business models: Implications of the Web 2.0 for creating value on the internet。Long Range Planning，43(2/3)，272-290。  new window
19.Gambardella, Alfonso、McGahan, Anita M.(2010)。Business-model Innovation: General Purpose Technologies and their Implications for Industry Structure。Long Range Planning，43(2/3)，262-271。  new window
20.Chesbrough, H. W.、Rosenbloom, R. S.(2003)。The role of the business model in capturing value from innovation: Evidence from Xerox corporation' s technology spin-off companies。Industrial and Corporate Change，11(3)，529-555。  new window
21.Stasbll, C. B.、Fjeldstad, O. D.(1998)。Configuring value for competitive advantage: On chain, shops and networks。Strategic Management Journal，19(5)，413-437。  new window
22.Allee, V.(2000)。Reconfiguring the Value Network。Journal of Business Strategy，21(4)，36-39。  new window
23.Timmers, Paul(1998)。Business Models for Electronic Markets。Electronic Markets，8(2)，3-8。  new window
24.Zott, Christoph、Amit, Raphael(2010)。Business Model Design: An Activity System Perspective。Long Range Planning，43(2/3)，216-226。  new window
25.李信興、劉常勇(20080900)。系統性「商業模式」之觀念架構。創業管理研究，3(3)，119-144。new window  延伸查詢new window
26.Amit, Raphael、Zott, Christoph(2001)。Value creation in e-business。Strategic Management Journal，22(6/7)，493-520。  new window
27.Magretta, Joan(2002)。Why business models matter。Harvard Business Review，80(5)，86-92-133。  new window
28.Johnson, Mark W.、Christensen, Clayton M.、Kagermann, Henning(2008)。Reinventing your business model。Harvard Business Review，86(12)，57-68。  new window
29.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
學位論文
1.蔡政安、鄭大志(2012)。台灣商業模式創新之探索性個案研究(-)。實踐大學。  延伸查詢new window
圖書
1.Afuah, A.(2003)。Business models: A strategic management approach。New York, NY：McGraw-Hill。  new window
2.Afuah, Allan(2004)。Business Models: A Strategic Management Approach。McGraw-Hill。  new window
3.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
4.Chesbrough, Henry William(2003)。Open Innovation: The New Imperative for creating and Profiting from Technology。Harvard Business School Press。  new window
5.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
 
 
 
 
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