中文文獻
王文祥(2016)，大鵬灣國家風景區觀光吸引力及遊客知覺價值與重遊意願之研究(未出版碩士論文)。高雄科技大學，高雄市。
王瑩瑋、鄭智豪、吳靜宜(2014)，商店印象與服務品質對知覺價值、顧客滿意度與顧客行為意向影響之研究-以台隆手創館為例。服務業管理評論，11，1-24。
朱志峰(2017)，品牌形象、知覺價值與顧客滿意度之研究：以福華大飯店為例(未出本碩士論文)。高雄科技大學，高雄市。
江念穎、謝明宏(2011)，不同廣告訴求對消費者知覺價值與再購意願之影響-以啤酒產品為例(未出版之碩士論文)。實踐大學，臺北市。
李佳蓉. (2011). 泳渡日月潭參與者體驗行銷與體驗價值之研究. 2011 年運動產業經營暨運動產品設計學術研討會論文集, 137-149.
李雅靖、吳忠翰(2011)，網路口碑訊息對消費者信任之影響。傳播管理研究，第十卷第二期:69-106。
巫居旺(2016)，體驗行銷、體驗價值與顧客滿意度之研究：以台中市健身俱樂部為例。朝陽科技大學企業管理系學位論文。
吳立偉、林呈昱、林瑋琳(2015)，自有品牌知名人代言:品牌熟悉度、知覺風險、知覺價值與品牌關係之研究。管理研究學報，15(1)，85-116。
吳濟民、林妘縉、黃宗誠、白宗易，(2012)，台灣觀光旅館產業之電子商務網站環境、消費者知覺價值與消費者創新性之關係，嘉南學報，38，429-441。
林建煌(2005)，消費者行為，台北，智勝文化事業股份有限公司。
林素綉(2012)，從顧客知覺關係利益觀點探討壽險業顧客關係加強努力對關係結果之影響。管理學報，第二十九卷第三期，207-228。
林彥良(2014)，臺北市民運動中心服務品質、顧客滿意度與忠誠之相關研究(未出版碩士論文)。臺北市立大學，台北市。
林建効(2014)，專業能力、關係品質與顧客忠誠度關聯性之研究：以N保險公司顧客為例(未出版碩士論文)。高雄科技大學，高雄市。
洪巧如(2016)，遊客涉入程度、體驗價值、滿意度與重遊意願之研究：以板陶窯交趾剪黏工藝園區為例(未出版之碩士論文)。南華大學，嘉義縣。
陳卉姍(2015)，共創價值體驗對購買意願影響效果之研究：以品牌形象與知覺價值為中介變數，實踐大學企業管理學系碩士論文。
陳律睿、曹為忠、劉妍郁(2016)，服務品質、企業回應顧客抱怨能力、顧客滿意度、顧客口碑與顧客忠誠度之關係。中華管理評論，第十九卷第一期:1-21。
陳春安、李政達、楊蓓涵(2013)，體驗價值、滿意度與行為意圖知關係研究-以遊客參觀赤崁樓為例。南臺學報，38(4)，255-272。
黃映瑀(2005)，體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(未出版碩士論文)。大葉大學，彰化。
黃義俊(2008)，服務創新理論與實證。前程文化，新北市。
黃建榮(2015)，餐飲服務業的關係利益，關係品質與顧客公民行為。致理學報，35，151-184。
黃郁婷(2015)，產品知識、通路選擇、有機驗證標章對消費者知覺價值及購買意願之影響：以台灣有機食品為例(未出版碩士論文)。成功大學，台南市。
黃珮茹(2016)，探討服務品質、知覺價值、滿意度與忠誠度之關聯：以近視雷射手術為例。臺灣大學健康政策與管理研究所學位論文。
黃明新(2012)，探討品牌權益對服務失誤與不滿意關係和服務補救與滿意度關係知干擾效果。管理學報，第二十九卷第四期:355-371。
黃建文、蘇印璽(2013)，美髮業服務品質，知覺價格、知覺價值、滿意度對行為意向之研究-以台灣、廣東為例。臺南應用科技學報，32，1-20。
黃識銘、方世榮、楊舒蜜(2010)，品牌利益對品牌忠誠度之影響-品牌關係品質與顧客關係品質的中介效果。管理與系統，17(3)，373-402。
張茹馨(2017)，遊客知覺價值、滿意度與重遊意願之研究：以奇美博物館為例(未出版碩士論文)。南台科技大學，台南市。
許祐誠(2015)，促銷活動對連鎖咖啡館消費者的知覺價值、滿意度與忠誠度關係影響之研究：以台中市星巴克, 85° C 與 City Café 為例。逢甲大學土地管理學系學位論文。
游丞秀(2013)，觀光工廠服務品質、知覺價值與忠誠度之關係：以大同醬油黑金 釀造館為例(未出版碩士論文)。雲林科技大學，雲林縣。
楊學成、錢明輝(2006)，網上口碑對消費者決策的影響及啟示。當代經濟管理，38(3)，27-31。
蔡長清、許淑芬(2011)，台灣都會區美食餐廳顧客之體驗價值與品牌績效之相關研究。商業現代化學刊，6(2)，43-57。
葉俐萱(2013)，促銷框架與參考價格：以牙膏為例(未出版碩士論文)。成功大學，台南市。
趙清遠(2010)，專業能力、關係品質與顧客關係管理效能之關聯性研究-以非金控綜合卷商顧客為例。保險專刊，26(2)，147-177。
劉仁龍(2015)，網路口碑行銷對遊客知覺價值與滿意度之影響(未出版碩士論文)。成功大學，台南市。
鄭雅婷、許惟翔、邱憲義(2015)，教師組織信任、組織承諾、學校組織氣氛對工作滿意的影響。朝陽人文社會學刊，13(2)，97-115。
賴盈存(2015)，知覺價值、服務品質對顧客滿意度與顧客忠誠度影響之研究：以好市多量販店為例(未出版碩士論文)。南華大學，嘉義縣。
謝文雀、胡同來、許鉅秉、紀舒哲、林素如(2012)，促銷活動、品牌形象、顧客滿意度、再購意願之研究-開架式化妝品實證。臺北科技大學學報，第四十五卷第一期:49-61。
謝錦堂(2013)，消費者知覺風險與知覺價值對購買意願之影響。社群網站服務之實證研究。電子商務研究，11(4)，431-451。
蕭至惠、黃昱豪、蔡進發(2009)，「服務屬性、等待發生時點和音樂屬性對消費者等待時間知覺的影響」，『台大管理論叢』，第19卷第S1期，國立台灣大學管理學院出版，pp.1-39
蕭苑瑜（2015），服務場景、體驗價值、關係品質與關係行銷產出關係之研究。國立嘉義大學博士論文。

英文文獻
Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of service re-search, 1(1),
5-17.
Athanasopoulou, P. (2008). Antecedents and consequences of relationship quality in athletic ser-
vices. Managing Service Quality: An International Journal.
B. Y. Ozkaraa & M. Ozmena & J. W. Kim (2016). Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utili-tarian shopping value. Journal of consumer research, 20(4), 644-656.
Baker, T. L., Simpson, P. M., & Siguaw, J. A. (1999). The impact of suppliers’ perceptions of re-seller market orientation on key relationship constructs. Journal of the Academy of Marketing Science, 27(1), 50-57.
Bastug, G., Pala, A., Kumartasli, M., Günel, İ., & Duyan, M. (2016). Investigation of the elationship between Organizational Trust and Organizational Commitment. Universal Journal of Educational Research, 4(6), 1418-1425.
Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of cosumer attitudes. Marketing letters, 2(2), 159-170.
Beatty, S. E., Homer, P., & Kahle, L. R. (1988). The involvement—commitment model: Theory and implications. Journal of Business research, 16(2), 149-167.
Bellenger, Daniel N., E. Steinberg and W. Stanton (1976). The Congruence of Store Im-age and Self Image. Journal of Retailing, 52(Spring), 17-32.
Bendall‐Lyon, D., & Powers, T. L. (2002). The impact of gender differences on change in satisfaction over time. Journal of Consumer Marketing.
Bendapudi, N. and L. L. Berry (1997), “Customer' Motivations for Maintaining Relation-ships With Service Providers,”Journal of Retailing, Vol. 73, No. 1, 15-37.
Berry, L. L. (1995). Relationship marketing of services-growing interest, emerging per-
spectives. Journal of the Academy of marketing science, 23(4), 236-245.
Berry, L. L. (1983). Relationship Marketing.In L. L.Berry, G. L.Shostack, & G. D.Upah,
(Eds.), Emerging Perspective Of Services Marketing,(pp.25-28) Chicago,IL : American Marketing Association.
Berry, L.,& Parasuraman, A. (1991).Marketing Services. N.Y.: The Free Press. between Perceived
Value and Tourist Satisfaction. Tourism Management, 46, 477-488.
Bin Fang, Qiang Ye, Deniz Kucukusta, Rob Law (2016). Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics.
Bitner, M. J. (1990). Evaluating service encounters: the effects of physical surroundings and em-ployee responses. Journal of marketing, 54(2), 69-82.
Bloemer, J., & Odekerken-Schröder, G. (2003). Antecedents and consequences of affective com-mitment. Australasian Marketing Journal (AMJ), 11(3), 33-43.
Bolton, R. N., & Drew, J. H. (1991). A multistage model of customers' assessments of service qual-ity and value. Journal of consumer research, 17(4), 375-384.
Boomsma, A. (1982). The robustness of LISREL against small sample sizes in factor anal-
ysis models. In K. G. Joreskog & H. Wold (Eds.), Systems under indirect observation: Causality, structure, prediction (Part 1). Amsterdam: North Holland.
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: In-
vestigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the academy of marketing science, 33(2), 123-138.
Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing.
Journal of strategic marketing, 6(3), 241-254.
B. Y. Ozkaraa & M. Ozmena & J. W. Kim (2016). Examining the effect of flow experience on online
purchase: A novel approach to the flow theory based on hedonic and utilitarian value.
Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satis-
faction. Journal of marketing research, 2(3), 244-249.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
C. M. Chiu & T. G. Wang & Y.H. Fang & H.Y. Huang (2012). Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and per-ceived risk.
Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of re-tailing, 76(2), 193-218.
Cronin, Jr. J., Brady, M., Brand, R. R., Hightower, R. Jr., and Shemwell, D. J. (1997) 'A
Cross-Sectional Test of the Effect and Conceptualization of Service Value', Journal of Services Marketing, 11 (6), 375-391.
Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling:
an interpersonal influence perspective. Journal of marketing, 54(3), 68-81.
De Ruyter, J. K., Wetzels, M., Lemmink, J. and Mattson, J. (1997) 'The Dynamics of the
Service Delivery Process: A value-based approach', International Journal of Research
in Marketing , 14 , 231-243.
De Ruyter, K., Moorman, L., & Lemmink, J. (2001). Antecedents of commitment and trust
in customer–supplier relationships in high technology markets. Industrial Marketing Management, 30(3), 271-286.
De Ruyter, K., Wetzels, M., & Bloemer, J. (1998). On the relationship between perceived
service quality, service loyalty and switching costs. International journal of service
industry management.
Deighton, John and Kent Grayson (1995). Marketing and Seduction: Building Exchange
Relationships by Managing Social Consensus. Journal of Consumer Research,
21(March), 660-676.
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian
goods. Journal of marketing research, 37(1), 60-71.
Dick, A. S., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual frame-
work. Journal of the academy of marketing science, 22(2), 99-113.
Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on
subjective product evaluations. ACR North American Advances.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store in-
formation on buyers’ product evaluations. Journal of marketing research, 28(3), 307-
319.
Dommeyer, C. J., & Gross, B. L. (2003). What consumers know and what they do: An
investigation of consumer knowledge, awareness, and use of privacy protection strate-gies. Journal of Interactive Marketing, 17(2), 34-51.
Dorsch, M. J., Swanson, S. R., & Kelley, S. W. (1998). The role of relationship quality in
the stratification of vendors as perceived by customers. Journal of the Academy of mar-keting Science, 26(2), 128-142.
Drengner, J., Jahn, S., & Gaus, H. (2012). Creating loyalty in collective hedonic services:
The role of satisfaction and psychological sense of community. Schmalenbach Business Review, 64(1), 59-76.
Driskell, J. A., Meckna, B. R., & Scales, N. E. (2006). Differences exist in the eating
habits of university men and women at fast-food restaurants. Nutrition Research, 26(10), 524-530.
Duman, T., & Mattila, A. S. (2005). The role of affective factors on perceived cruise va-
cation value. Tourism management, 26(3), 311-323.
Dwyer, F.R. and Oh, S. (1987), “Output sector munificence effects on the internal politicalecono-my
of marketing channels”, Journal of Marketing Research, Vol. 24 No. 4, pp. 347-58.
E.B.Ponte,E.C.Trujillo, T.E.Rodríguez (2015). Influence of trust and perceived value on the inten-tion to purchase travel online: Integrating the effects of assurance on trust antecedents.
Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between per-ceived value and tourist satisfaction. Tourism management, 46, 477-488.
Engel, J. F., Kegerreis, R. J., & Blackwell, R. D. (1969). Word-of-mouth communication by the innovator. Journal of Marketing, 33(3), 15-19.
Etemad-Sajadi, R., & Ghachem, L. (2015). The impact of hedonic and utilitarian value of
online avatars on e-service quality. Computers in Human Behavior, 52, 81-86.
Evanschitzky, H., & Wunderlich, M. (2006). An examination of moderator effects in the four-stage loyalty model. Journal of Service Research, 8(4), 330-345.
Floh, A. and Treiblmaier, H., 2006, What Keeps the E-BANKING Customer Loyaty? A Multigroup
Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Ser
vice Industry,Journal of Electronic Commerce Research, 7(2), 97-110.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable var-ia
bles and measurement error. Journal of marketing research, 18(1), 39-50.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American cus-tomer
satisfaction index: nature, purpose, and findings. Journal of marketing, 60(4), 7-18.
Frow, P., & Payne, A. (2007). Towards the ‘perfect’ customer experience. Journal of Brand Man-age
ment, 15(2), 89-101.
Fullerton, G. (2005). How commitment both enables and undermines marketing relationships. Euro
pean journal of marketing.
Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of marketing, 63(2), 70-87.
Varshneya, G., & Das, G. (2017). Experiential value: Multi-item scale development and valida-tion. Journal of Retailing and Consumer Services, 34, 48-57.
Gerpott, T. J., Rams, W., & Schindler, A. (2001). Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market. Telecommunications policy, 25(4), 249-269.
Goodman, L. E. and Dion, P. A., 2001, The Determinants of Commitment in the Distributor-Manu-
facturer Relationship. Industrial Marketing Management, 30, 287-300.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998b). The effect of price-comparison ad-
vertising on buyer’s perception of acquisition value, transaction value, and behavioral
intentions. Journal of Marketing,62(2),46-59.
Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1996). The effects of price-comparison advertising on buyers’ perceptions of acquisition value and transaction value. Market-ing Science Institute, Report No.96–103, May, Cambridge, MA.
Gulbahar,B.(2017).The relationshup between work engagement and organizational trust:A study of elementary school teachers in Turkey. Journal of Education and training Studies,5(2),149-159.
Gummesson, E. (1987), “The new marketing – developing long-term interactive relation-ships”.Long Range Planning, Vol. 20 No. 4, pp. 10-20.
Gundersen, M. G., Heide, M., & Olsson, U. H. (1996). Hotel guest satisfaction among
business travelers：What are the important factors？ Cornell Hotel and Restaurant Administration Quarterly, 37 (2),72-81.
Gwinner, K. P., D. D. Gremler and M. J. Bitner (1998), “Relational benefits in services
industries: The customer's perspective.” Journal of Academy of Marketing Science, Vol. 26, No. 2, 101-114.
Ha, J., & Jang, S. S. (2010). Perceived values, satisfaction, and behavioral intentions: The
role of familiarity in Korean restaurants. International Journal of Hospitality Man-agement, 29(1), 2-13.
Hair Jr JF, Anderson RE, Tatham RL, Black WC. (1998). Multivariate data analysis. New
Jersey: Prentice-Hall.
Han, H., & Ryu, K. (2007). Moderating role of personal characteristics in forming restau-rant customers' behavioral intentions: An upscale restaurant setting. Journal of Hos-pitality & Leisure Marketing, 15(4), 25-54.
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and
profitability: an empirical study. International journal of service industry management.
Hart, C. W. and Johnson, M. D. (1999) ‘Growing the trust relationship’. Marketing Man-
agement, Spring, pp. 8–19.
Havlena, W. J., & Holbrook, M. B. (1986). The varieties of consumption experience: com-
paring two typologies of emotion in consumer behavior. Journal of consumer re-search, 13(3), 394-404.
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002). Understanding relationship
marketing outcomes: An integration of relational benefits and relationship qual- ity. Journal of service research, 4(3), 230-247.
Hennig‐Thurau, T., & Klee, A. (1997). The impact of customer satisfaction and relation
ship quality on customer retention: A critical reassessment and model development. Psychology & marketing, 14(8), 737-764.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-at-
tribute information on persuasion: An accessibility-diagnosticity perspective. Journal of consumer research, 17(4), 454-462.
Hightower, R., Brady, M., & Baker, T. (2002). Investigating the role of the physical envi-
ronment in hedonic service consumption: an exploratory study of sporting events. Jour-nal of Retailing, 55(9), 697–707.
Holbrook, M. B., & Hirschman, E. C. (1981). Symbolic consumer behavior: an introduction. ACR
Special Volumes.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer
fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
Holbrook, M. B., & Corfman, K. P. (1985). Quality and value in the consumption experience: Phae-
drus rides again. Perceived quality, 31(2), 31-57.
Holbrook, Morris B. and Kim P. Corfman (1985). Quality and Value in the Consumption
Experience: Phaedrus Rides Again, pp. 31-57 in Perceived Quality: How Consumers View
Stores and Merchandise, Jacob Jacoby and Jerry C. Olson (Eds.), Lexington, MA: Lexington
Books.
Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the
consumption experience. Service quality: New directions in theory and practice, 21(1),
21-71.
Homburg, C., & Giering, A. (2001). Personal characteristics as moderators of the relationship
between customer satisfaction and loyalty—an empirical analysis. Psychology & Marketing,
18(1), 43-66.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. In M. J. Baker (Eds.), Marketing:
Critical Perspectives on Business and Management (pp. 81-105). New York: Routledge.
Huizinga, Johan (1955). Homo ludens: A Study of the Play Element in Culture. Boston, MA: The
Beacon Press.
Huang, M. H. (2015). The influence of relationship marketing investments on customer gratitude in retailing. Journal of Business Research, 68(6), 1318-1323.
Izogo, E. E., Reza, A., Ogba, I. E., & Oraedu, C. (2017). Determinants of rela
tionship quality and customer loyalty in retail banking: Evidence from Nige-
ria. African Journal of Economic and Management Studies.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing research, 10(1), 1-9.
Jiang, Y., & Wang, C. L. (2006). The impact of affect on service quality and satisfaction: the moderation of service contexts. Journal of Services Marketing.
Johnston, R. (2001), Linking complaint management to profit. International Journal of Service In-dustry Management, 12(1), 60-69.
Jones, M. A., Reynolds, K. E., Arnold, M. J., Gabler, C. B., Gillison, S. T., & Landers, V. M. (2015). Exploring consumers’ attitude towards relationship marketing. Journal of Services Mar-keting.
Kashyap, R., & Bojanic, D. C. (2000). A structural analysis of value, quality, and price perceptions of business and leisure travelers. Journal of travel research, 39(1), 45-51.
Kempf, D.F. 1999.Attitude formation from product trial: Distinct roles of congnition and affect for
hedonic and functional products. Psychology and Marketing, 16: 35-50.
Kim, W. S. (2009). Effects of a trust mechanism on complex adaptive supply networks: An agent-
based social simulation study. Journal of artificial societies and social simulation, 12(3), 4.
Klein & Melnyk (2016) Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products.
Kotler, P. (1999) Marketing Management: Analysis, Planning, Implementation and Control. 9th Edition, Prentice Hall College Inc.
Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38(3), 260-269.
Krystallis, A., & Chrysochou, P. (2014). The effects of service brand dimensions on brand loyal-ty. Journal of Retailing and Consumer Services, 21(2), 139-147.
Kumar, N., Scheer, L.K. and Steenkamp, J.E. (1995), “The effects of supplier fairness
onvulnerable resellers”. Journal of Marketing Research, Vol. 32 No. 1, pp. 5-65.
Kwun, D. J. W. (2011). Effects of campus foodservice attributes on perceived value, sat
isfaction, and consumer attitude: A gender-difference approach. International Journal of Hospitality Management, 30(2), 252-261.
Laith Alrubaiee,Nahla Al-Nazer(2010). Investigate the Impact of Relationship Marketing Orienta-tion on Customer Loyalty: The Customer's Perspective.
Larzelere, R. E., & Huston, T. L. (1980). The dyadic trust scale: Toward understanding interper-sonal trust in close relationships. Journal of Marriage and the Family, 595-604.
Lee, M., & Cunningham, L. F. (2001). A cost/benefit approach to understanding service loyal-ty. Journal of services Marketing.
Leonard-Barton, D. (1985). Experts as negative opinion leaders in the diffusion of a technological innovation. Journal of Consumer Research, 11(4), 914-926.
Levitt, T. (1986), The Marketing Imagination, The Free Press, New York, NY.
Liljander, V.,& Strandvik, T. (1995). The relation between service quality, satisfaction
and intentions.In D.Kunst, & J.Lemmink (Eds.). Managing Service Quality,(pp. 45-63). London: Paul Chapman Publishing.
Lin, M. Q. & Chiang, Y. F. (2010). The influence of store environment on perceived ex
periential value and behavior intention. Asia Pacific Management Review, 15(2), 281-299.
Lutz, R. J. and Kakkar P. (1975). The Psychological Situation As a Determinant of Con-sumer Behavior. In NA - Advances in Consumer Research Volume 02, eds. Mary Jane Schlinger, Ann Abor, MI : Association for Consumer Research, Pages: 439-454.
Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the con-sumption experience: evaluation, feeling, and satisfaction. Journal of Consumer re-search, 20(3), 451-466.
Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environ-ment☆. Journal of retailing, 77(1), 39-56.
Marsh, H. W., Balla, J. R., & McDonald, R. P. (1988). Goodness-of-fit indexes in con-firmatory factor analysis: The effect of sample size. Psychological bulletin, 103(3), 391.
McAlister, L., & Pessemier, E. (1982). Variety seeking behavior: An interdisciplinary re-view. Journal of Consumer research, 9(3), 311-322.
Mizerski, R. W. (1982). An attribution explanation of the disproportionate influence of unfavora-ble information. Journal of consumer research, 9(3), 301-310.
Moliner, M. A., Sánchez, J., Rodríguez, R. M., & Callarisa, L.(2007). Relationship quali-ty with a travel agency: The influence of the postpurchase perceived value of a tour-ism package. Tourism and Hospitality Research, 7(3), 194-211.
Monroe, K. B. (1990).Pricing: Making profitable decision. New York: McGraw-Hill.
Monroe, K. B., & Chapman, J. D. (1987). Framing effects on buyers' subjective product evaluations. ACR North American Advances.
Monroe, K. B.,& Krishnan R. (1985). The effect of price on subjective product evalua-tions. In J. Jacoby &J. C. Olson (Eds.),Perceived quality, (pp. 209-232). MA: Lexing-ton Books.
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organiza-tions. Journal of marketing research, 29(3), 314-328.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship mar-keting. Journal of marketing, 58(3), 20-38.
Moutinho, L., & Goode, M. (1995). Gender effects to the formation of overall product sat-isfaction: A multivariate approach. Journal of International Consumer Marketing, 8(1), 71-92.
MSI. (2004), http://www.msi.org/msi/rp0204.cfm, Overview.
Murphy, P., Pritchard, M. P., & Smith, B. (2000). The destination product and its impact
on traveller perceptions. Tourism management, 21(1), 43-52.
Nowak, L. I., & Newton, S. K. (2006). Using the tasting room experience to create loyal
customers. International Journal of Wine Marketing.
Nunnally, J.C. (1978). Psychometric theory. New York, NY: McGraw-Hill.
Oh, H. (2003). Price fairness and its asymmetric effects on overall price, quality, and value judg-ments:
the case of an upscale hotel. Tourism management, 24(4), 387-399.
Oliver, R. L. (1999). Whence consumer loyalty?. Journal of marketing, 63(4_suppl1), 33-44.
Olson, J. C. (1981). What is an esthetic response?. ACR Special Volumes.
Palmer, A., & Bejou, D. (1994). Buyer‐seller relationships: a conceptual model and empirical in-ves-
tigation. Journal of marketing Management, 10(6), 495-512.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain:
a research agenda. Journal of the academy of marketing science, 28(1), 168-174.
Peterson, R. A. (1995). Relationship marketing and the consumer. Journal of the academy of mar-ket
ing science, 23(4), 278-281.
Petrick, J. F. (2004). The roles of quality, value, and satisfaction in predicting cruise passengers’ be
havioral intentions. Journal of travel research, 42(4), 397-407.
Powell, M., & Ansic, D. (1997). Gender differences in risk behaviour in financial decision-making:
An experimental analysis. Journal of economic psychology, 18(6), 605-628.
Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999). Analyzing the commitment-
loyalty link in service contexts. Journal of the academy of marketing science, 27(3), 333-348.
Ranaweera, C., & Prabhu, J. (2003). On the relative importance of customer satisfaction
and trust as determinants of customer retention and positive word of mouth. Journal of Targeting, Measurement and Analysis for marketing, 12(1), 82-90.
Rapp, S. and Collins, T. (1996) 'El Nuevo Maxi-Marketing', McGraw-Hill, Madrid.
Ravald, A. and Grönroos, C. (1996) 'The Value Concept and Relationship Marketing'. Eu
ropean Journal of Marketing , 30 , 2, 19-30.
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: your secret weapon on the web. Har
vard business review, 78(4), 105-113.
Reynolds, K. E., & Beatty, S. E. (1999). Customer benefits and company consequences of
customer-salesperson relationships in retailing. Journal of retailing, 75(1), 11-32.
Roberts, K., Varki, S., & Brodie, R. (2003). Measuring the quality of relationships in
consumer services: an empirical study. European Journal of marketing.
Rocha, M. A. V., Hammond, L., & Hawkins, D. (2005). Age, gender and national factors
in fashion consumption. Journal of Fashion Marketing and Management: An Interna-tional Journal.
Rust, R. T., Zeithaml, V., & Lemon, K. (2000). Driving Customer Equity. The Free Press,
New York.
Schmitt, B.H. (1999) Experiential marketing: how to get customers to sense, feel, think,
act, relate to your company and brands. Free Press, N.Y.
Schiffman, L.G. & Kanuk, L.L. (1997). Consumer Behavior. Upper Saddle River, NJ: Prentice Hall.
Shah, I. A., Rajper, Z. A., Ghumro, I. A., & Mahar, S. W. (2019). Experiential value
mediates relationship between Experiential Marketing and Customer Satisfac-tion. Sukkur IBA Journal of Management and Business, 5(2), 45-61.
Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Consumer behavior and beyond. NY:
Harcourt Brace.
Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfac-
tion and loyalty judgments. Journal of the Academy of marketing Science, 28(1), 150-167.
Sinha, I., & DeSarbo, W. S. (1998). An integrated approach toward the spatial modeling
of perceived customer value. Journal of marketing research, 35(2), 236-249.
Smith, J. B. (1998). Buyer–seller relationships: similarity, relationship management, and
quality. Psychology & Marketing, 15(1), 3-21.
Smith, J. B., & Colgate, M. (2007). Customer value creation: a practical framework. Jour
nal of marketing Theory and Practice, 15(1), 7-23.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of
a multiple item scale. Journal of retailing, 77(2), 203-220.
Tauber, E. M. (1972). Marketing notes and communications: Why do people shop?. Jour
nal of marketing, 36(4), 46-49.
Tepeci, M. (1999). Increasing brand loyalty in the hospitality industry. International jour
nal of contemporary hospitality Management.
Thaler, R. (1985). Mental accounting and consumer choice. Marketing science, 4(3), 199-
214.
Thongpapanl, N., Ashraf, A. R., Lapa, L., & Venkatesh, V. (2018). Differential effects of
customers’ regulatory fit on trust, perceived value, and m-commerce use among devel-oping and developed countries. Journal of International Marketing, 26(3), 22-44.
Tsimonis, G., & Dimitriadis, S. (2019, May). The Conceptualization and Measurement of
Perceived Value in Social Media: The Case of Facebook Brand Pages. In Academy of Marketing Science Annual Conference (pp. 557-567). Springer, Cham.
Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening
the nomological network of business‐to‐business relationships. European Journal of marketing.
Unger, Lynette S. and Jerome B. Kernan (1983). On the Meaning of Leisure: An Investi-gation of Some Determinants of the Subjective Experience. Journal of Consumer Re-search, 9(March), 381-392.
Verma, V., Sharma, D., & Sheth, J. (2016). Does relationship marketing matter in online retailing? A meta-analytic approach. Journal of the Academy of Marketing Sci-ence, 44(2), 206-217.
Veryzer Jr, R. W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer research, 20(1), 224-228.
Walsh, G, Shiu, E &Hassan, L.M.(2014),Replicating, validating, and reducing the length the consumer perceived value scale, Journal of Business Research ,Vol. 67(3),260-267.
Wheaton, B., Muthen, B., Alwin, D. F., & Summers, G. F. (1977). Assessing reliability and stability in panel models. Sociological methodology, 8, 84-136.
Williams, P., Ashill, N. J., Naumann, E., & Jackson, E. (2015). Relationship quality and satisfac-tion:
Customer-perceived success factors for on-time projects. International Journal of Project Man
agement, 33(8), 1836-1850.
Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm.
Wong, A., & Sohal, A. (2003). Service quality and customer loyalty perspectives on two levels of retail relationships. Journal of services marketing.
Wright P (1974). The harassed decision maker: Time pressures, distractions, and the use of evidence. Journal of Applied Psychology, 59, 5, 555-561.
Wu, H. C., Li, M. Y., & Li, T. (2018). A study of experiential quality, experiential value, experiential satisfaction, theme park image, and revisit intention. Journal of Hospital-ity & Tourism Research, 42(1), 26-73.
Xie, L., Poon, P., & Zhang, W. (2017). Brand experience and customer citizenship be-have-
ior: the role of brand relationship quality. Journal of Consumer Marketing.
Yadav, M.S. and Monroe, K.B., "How buyers perceived saving in a bundle price: An ex-amination of a bundle’s transaction value". Journal of Marketing Research, 30(3), 1993, pp.350-358.
Yapraklı, T. Ș. ; Keser, E.( 2016). Influence of experiential marketing and experiential val-ue on customer satisfaction and customer loyalty: an application on nostalgic and fast food
restaurants. Journal of Academic Social Science Studies No.47 pp.19-35 ref.24
Yoo, M., & Bai, B. (2013). Customer loyalty marketing research: A comparative ap-proach between hospitality and business journals. International Journal of Hospitality Management, 33, 166-177.
Zeithaml, V. A. & Bitner, M. J. (2003). Services marketing: Integrated customer focusa-
cross the firm, 3rd Edition. New York: McGraw-Hill.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22.
Zhaofang chu, Qiang Wang, Augustine A. Lado (2017). Does the leadership mediate the relation-ship between customer orientation and financial performance? Case study on sudanese banks.