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題名：The Study of Pharmaceutical Retailers' Buying Behavior
書刊名：健康管理學刊
作者：李旭華 引用關係／楊朝堂／陳啟斌 引用關係／陳佩怡
作者(外文)：Lee, Hsu-hua／Yang, Tsau-tang／Chen, Chie-bein／Chen, Pei-yi
出版日期：2010
卷期：8:2
頁次：頁105-120
主題關鍵詞：品牌權益；知覺價值；關係品質；知覺風險；顧客忠誠度；藥品零售商；Brand equity；Perceived value；Relationship quality；Perceived risk；Customer loyalty；Pharmaceutical retailers
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本研究將以藥品零售業者觀點切入，並以西藥代理商採購或寄賣的過程中所建立之品牌權益、藥品零售業者對於商品所知覺到的價值、買賣雙方彼此的關係品質及所承擔之風險等四項作為研究之前因變項，來討論影響藥品零售業者忠誠度之因素。藉此用以瞭解與發展西藥代理商之行銷策略。本研究以路徑分析及差異性分析等方法加以深入討論。並得到以下之結論：（1）在本研究中關係品質與知覺風險之間無顯著關係、（2）知覺風險與顧客忠誠度之間有顯著關係及（3）不同的零售業者統計變數對於品牌權益、知覺價值、關係品質、知覺風險及顧客忠誠度之間具有顯著差異。
In this study, we use a point of view from pharmaceutical retailers in the process of purchasing or consigning for sale from pharmaceutical distributor and try to explore how the brand equity, retailer's perceived value for products, the relationship quality between seller and buyer and the perceived risk which are the antecedent factors will be used to test the influence to the loyalty of drug retailers and to realize their marketing strategy. We also used the path analysis and differential analysis to make the results are as following: (1) the relationship quality has non-significant influence to the perceived risk, (2) the perceived value has non-significant influence to the customer loyalty and (3) the statistical variables of different retailers to the brand equity, perceived value, relationship quality, perceived risk and customer loyalty have significant difference.
期刊論文
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7.Ganesan, S.(1994)。Determinants of Long-term Orientation in Buyer-seller Relationships。Journal of Marketing，58(2)，1-19。  new window
8.Garretson, J. A.、Clow, K. E.(1999)。The Influence of Coupon Face Value on Service Quality Expectations, Risk Perceptions and Purchase Intentions in The Dental Industry。Journal of Services Marketing，13(1)，59-72。  new window
9.Jones, H.、Farquhar, J. D.(2003)。Contact Management and Customer Loyalty。Journal of Financial Services Marketing，8(1)，71-78。  new window
10.Keating, B.、Rugimbana, R.、Quazi, A.(2003)。Differentiating Between Service Quality and Relationship Quality in Cyberspace。Managing Service Quality，13(3)，217-232。  new window
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12.Patterson, P. G.、Spreng, R. A.(1997)。Modelling the Relationship between Perceived Value, Satisfaction and Repurchase Intentions in A Business-to-Business, Services Context: An Empirical Examination。International Journal of Service Industry Management，8(5)，414-434。  new window
13.Mitchell, V. M.(1998)。A Role for Consumer Risk Perceptions in Grocery Retailing。British Food Journal，100(4)，171-183。  new window
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15.Peppers, D.、Rogers, M.、Dorf, B.(1999)。Is Your Company Ready for One-to-one Marketing。Harvard Business Review，77(1)，151-160。  new window
16.Pires, Guilherme、Stanton, John、Eckford, Andrew(2004)。Influences on the Perceived Risk of Purchasing Online。Journal of Consumer Behaviour，4(2)，118-131。  new window
17.Spreng, R. A.、Mackoy, R. D.(1996)。An Empirical Examination of a Model of Perceived Service Quality and Satisfaction。Journal of Retailing，72(2)，201-214。  new window
18.Tan, S. J.(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。  new window
19.Vijayasarathy, L. R.、Jones, J. M.(2000)。Print and Internet Catalog Shopping: Assessing Attitudes and Intentions。Internet Research，10(3)，191-202。  new window
20.Wang, Y.、Lo, H. P.、Chi, R.、Yang, Y.(2004)。An Integrated Framework for Customer Value and Customer-relationship-management Performance: A Customer-based Perspective from China。Managing Service Quality，14(2/3)，169-182。  new window
21.Yoo, B.、Donthu, N.、Lee, S.(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。  new window
22.Zaichkowsky, J. L.(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
23.Baldauf, A.、Cravens, K. S.、Binder, G.(2003)。Performance Consequences of Brand Equity Management: Evidence from Organizations in the Value Chain。The Journal of Product and Brand Management，12(4/5)，220-234。  new window
24.Ayrora, Raj、Singer, Joe(2006)。Customer Satisfaction and Value as Drivers of Business Success for Fine Dining Restaurants。Services Marketing Quarterly，28(1)，89-102。  new window
25.Smith, D. C.(19921100)。Brand extensions and advertising efficiency: What can and cannot be expected。Journal of Advertising Research，32(6)，11-20。  new window
26.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。  new window
27.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing，14(8)，737-764。  new window
28.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
29.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management，18(1)，67-82。  new window
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圖書
1.Bonner, P. G.、Nelson, R.(1985)。Product Attributes and Perceived Quality: Foods。Perceived Quality。New York：Lexington Books。  new window
2.Kolter, P.(1998)。Marketing Management: Analysis, Planning, Implementation, and Control。London。  new window
3.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。  new window
 
 
 
 
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