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題名:優質虛、實策展模型之評估
作者:吳文宗
作者(外文):Wen-Tsung Wu
校院名稱:國立東華大學
系所名稱:企業管理學系
指導教授:陳啟斌
學位類別:博士
出版日期:2021
主題關鍵詞:策展因素分析模糊測度模糊積分多準則決策CurationFactor AnalysisFuzzy MeasureFuzzy IntegralMulti-criteria Decision-Making
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本研究之目的為了要強化傳統實體展覽後能讓該展覽能再延續虛擬展出之效益。因此,本研究擬建立一個評估模型對傳統實體展覽後再延續虛擬展出之可行性評估。本研究應用多準則決策法(Multi-criteria Decision Making, MCDM )藉由相關文獻與結合策展專家被訪人訪談意見來建立之五個準則及其次準則來建構該策展之評估模型。其中五個準則包含:「策展創意性」、「策展教育性」、「策展娛樂性」、「策展數位科技」與「策展廣告效益」等。隨後應用因素分析法來篩掉各準則之下次準則較不顯著影響者而得五個準則下之二十一個次準則後,經模糊測度求得各準則及其各次準則之權重與應用模糊積法求得各準則之評估績效。本研究之研究結果將確認一個優質策展的五個準則下其次準則之權重最高者及各次準則績效值最大者最需要被重視。此結果亦可提供策展單位和策展人在爾後進行優質策展規劃時之重要參考依據。
The purpose of this study is to strengthen the traditional physical exhibition and make it possible to be continued though virtual exhibition. Thus, this study proposes an evaluation model for the physical exhibition and investigates the feasibility of it to be continued after the physical exhibition. This study applies the multi-criteria decision making (MCDM) methed and combines the relevant literature with the interviewees opinions of the exhibition experts. Five criteria include "curation creativity," "curation education," "curation entertainment," "curation digital technology" and "curation advertising benefits." Then, the factor analysis is applied to screen out the sub-criteria under eath criterion which has less significant influence. The weight of each criterion and the weight of each sub-criterion are obtained by fuzzy measure and the evaluation performance of each criterion is obtained by applying the fuzzy integral. The results of this study will confirm that the five criteria for a high-quality exhibition with the highest weight and the performance value of sub-criteria are the ones that need to be concerned mosly. In addition, the results of this study can also provide some reference for the curatonial organization and the curators in the next planning of high quality curations.
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