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題名:信用卡模糊市場區隔之研究
書刊名:輔仁管理評論
作者:徐村和 引用關係
作者(外文):Hsu, Tsuen-ho
出版日期:2000
卷期:7:2
頁次:頁1-20
主題關鍵詞:信用卡市場區隔模糊集群分析利益區隔消費者行為Credit cardMarket segmentationFuzzy clusteringBenefit segmentationConsumer behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:4
  • 點閱點閱:29
期刊論文
1.Bezdek, James C.(1973)。Cluster Validity with Fuzzy Sets。Journal of Cybernetics,3(3),58-73。  new window
2.Smith W. R.(1956)。Product differentiation and market segmentation as alternatives marketing strategies。Journal of Marketing,21(3),3-8。  new window
3.Gath, I.、Geva, A. B.(1989)。Unsupervised optimal fuzzy clustering。IEEE Transactions on Pattern Analysis and Machine Intelligence,11(7),773-781。  new window
4.Roubens, M.(1982)。Fuzzy Clustering Algorithm and Their Clustering Validity。European Journal of Operational Research,10,294-301。  new window
5.Xie, X. L.、Beni, G.(1991)。A Validity Measure for Fuzzy Clustering。IEEE Transactions on Pattern Analysis and Machine Intelligence,13(8),841-847。  new window
6.徐村和(19980900)。消費者對不同類型信用卡偏好之研究。企業管理學報,43,107-134。new window  延伸查詢new window
7.Gu, T.、Dubuission, B.(1990)。Similarity of Classes and Fuzzy Clustering。Fuzzy Sets and Systems,34,213-221。  new window
8.Wang, M. H.、McCauley, B. P.(1996)。Fuzzy Clustering Analysis and Multifactorial Evaluation for Students' Imaginative Power in Physics Problem Solving。Fuzzy Sets and System,78,95-105。  new window
9.Wedel, M.、Steenkamp, E. M.(1991)。A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation。Journal of Marketing Research,28,385-396。  new window
10.Windham, M. P.(1980)。Cluster Validity for Fuzzy Clustering Algorithms。Journal of Fuzzy Sets and System,3,1-9。  new window
11.Yang, M. S.(1993)。On a Class of Fuzzy Classification Maximum Likelihood Procedures。Fuzzy Sets and Systems,57(3),365-375。  new window
12.Yuspeh, S.(1984)。Slammong Syndicated Data。Advertising Age,55,46-47。  new window
13.Wind, Yoram(1978)。Issues and Advances in Segmentation Research。Journal of Marketing Research,15(3),317-337。  new window
14.Trauwaert, E.(1988)。On the Meaning of Dunn's Partition Coefficient for Fuzzy Clusters。Fuzzy Sets and Systems,25(2),217-242。  new window
15.Rousseeuw, P. J.(1987)。A Graphical Aid of Cluster Analysis。Journal of Computer Application Math,20,53-65。  new window
16.Windham, M. P.(1982)。Cluster Validity for the fuzzy C-Means Clustering Algorithms。IEEE Transactions on Pattern Analysis and Machine Intelligence,4(4),357-363。  new window
17.Dunn, J. C.(1974)。Will-Separated Clusters and the Optimal Fuzzy Partitions。Journal of Cybernetics,4,95-104。  new window
研究報告
1.Trauwaert, E.(1985)。On the Meaning of Dunn's Partition Coefficient for Fuzzy Clusters。Vrije University Brussel。  new window
學位論文
1.廖啟文(1994)。消費者服務品質認知差距的研究:以國內信用卡市場為實證研究對象(碩士論文)。國立臺灣大學。  延伸查詢new window
2.戴利容(1992)。從生活型態與人口統計特徵構面探討信用卡市場區隔變數--以台北市為例(碩士論文)。中國文化大學。  延伸查詢new window
3.李信宏(1993)。臺灣地區信用卡之消費者行為研究(碩士論文)。東吳大學。  延伸查詢new window
4.葉玉梅(1993)。金融機構信用卡消費行為之研究(碩士論文)。國立政治大學。  延伸查詢new window
5.丁憲浩(1995)。信用卡市場區隔之研究:以台北市為例(碩士論文)。國立交通大學。  延伸查詢new window
6.呂春榮(1993)。信用卡使用動機之研究(碩士論文)。國立成功大學。  延伸查詢new window
7.唐光平(1996)。消費者對信用卡認知與偏好之研究(碩士論文)。高雄工學院。  延伸查詢new window
圖書
1.Weinstein, A.(1987)。Market Segmentation。Probus Publishing Company。  new window
2.Cattell, Raymond B.(1978)。The Scientific Use of Factor Analysis in the Behavioral and Life-Sciences。N. Y.:Plenum Press。  new window
3.Green, P. E.、Tull, D.(1978)。Research for Marketing Decisions, Engelwood Cliffs。New Jersey:Prentice-Hall。  new window
4.Zimmermann, H. J.(1991)。Fuzzy set theory and its applications。Kluwer Academic Publishers。  new window
5.Bezdek, James C.(1981)。Pattern recognition with fuzzy objective function algorithms。New York:Plenum Press。  new window
6.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
7.Loudon, David L.、Bitta, Albert J. Della(1998)。Consumer Behavior: Concepts and Applications。McGraw-Hill。  new window
圖書論文
1.Dunn, J. C.(1976)。Indices of Partition Fuzziness and the Detection of Clusters in Large Data Sets。Fuzzy Automata and Decision Processes。New York, NY:Elsevier。  new window
 
 
 
 
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