| 期刊論文1. | Bezdek, James C.(1973)。Cluster Validity with Fuzzy Sets。Journal of Cybernetics,3(3),58-73。 | 2. | Smith W. R.(1956)。Product differentiation and market segmentation as alternatives marketing strategies。Journal of Marketing,21(3),3-8。 | 3. | Gath, I.、Geva, A. B.(1989)。Unsupervised optimal fuzzy clustering。IEEE Transactions on Pattern Analysis and Machine Intelligence,11(7),773-781。 | 4. | Roubens, M.(1982)。Fuzzy Clustering Algorithm and Their Clustering Validity。European Journal of Operational Research,10,294-301。 | 5. | Xie, X. L.、Beni, G.(1991)。A Validity Measure for Fuzzy Clustering。IEEE Transactions on Pattern Analysis and Machine Intelligence,13(8),841-847。 | 6. | 徐村和(19980900)。消費者對不同類型信用卡偏好之研究。企業管理學報,43,107-134。 延伸查詢 | 7. | Gu, T.、Dubuission, B.(1990)。Similarity of Classes and Fuzzy Clustering。Fuzzy Sets and Systems,34,213-221。 | 8. | Wang, M. H.、McCauley, B. P.(1996)。Fuzzy Clustering Analysis and Multifactorial Evaluation for Students' Imaginative Power in Physics Problem Solving。Fuzzy Sets and System,78,95-105。 | 9. | Wedel, M.、Steenkamp, E. M.(1991)。A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation。Journal of Marketing Research,28,385-396。 | 10. | Windham, M. P.(1980)。Cluster Validity for Fuzzy Clustering Algorithms。Journal of Fuzzy Sets and System,3,1-9。 | 11. | Yang, M. S.(1993)。On a Class of Fuzzy Classification Maximum Likelihood Procedures。Fuzzy Sets and Systems,57(3),365-375。 | 12. | Yuspeh, S.(1984)。Slammong Syndicated Data。Advertising Age,55,46-47。 | 13. | Wind, Yoram(1978)。Issues and Advances in Segmentation Research。Journal of Marketing Research,15(3),317-337。 | 14. | Trauwaert, E.(1988)。On the Meaning of Dunn's Partition Coefficient for Fuzzy Clusters。Fuzzy Sets and Systems,25(2),217-242。 | 15. | Rousseeuw, P. J.(1987)。A Graphical Aid of Cluster Analysis。Journal of Computer Application Math,20,53-65。 | 16. | Windham, M. P.(1982)。Cluster Validity for the fuzzy C-Means Clustering Algorithms。IEEE Transactions on Pattern Analysis and Machine Intelligence,4(4),357-363。 | 17. | Dunn, J. C.(1974)。Will-Separated Clusters and the Optimal Fuzzy Partitions。Journal of Cybernetics,4,95-104。 | 研究報告1. | Trauwaert, E.(1985)。On the Meaning of Dunn's Partition Coefficient for Fuzzy Clusters。Vrije University Brussel。 | 學位論文1. | 廖啟文(1994)。消費者服務品質認知差距的研究:以國內信用卡市場為實證研究對象(碩士論文)。國立臺灣大學。 延伸查詢 | 2. | 戴利容(1992)。從生活型態與人口統計特徵構面探討信用卡市場區隔變數--以台北市為例(碩士論文)。中國文化大學。 延伸查詢 | 3. | 李信宏(1993)。臺灣地區信用卡之消費者行為研究(碩士論文)。東吳大學。 延伸查詢 | 4. | 葉玉梅(1993)。金融機構信用卡消費行為之研究(碩士論文)。國立政治大學。 延伸查詢 | 5. | 丁憲浩(1995)。信用卡市場區隔之研究:以台北市為例(碩士論文)。國立交通大學。 延伸查詢 | 6. | 呂春榮(1993)。信用卡使用動機之研究(碩士論文)。國立成功大學。 延伸查詢 | 7. | 唐光平(1996)。消費者對信用卡認知與偏好之研究(碩士論文)。高雄工學院。 延伸查詢 | 圖書1. | Weinstein, A.(1987)。Market Segmentation。Probus Publishing Company。 | 2. | Cattell, Raymond B.(1978)。The Scientific Use of Factor Analysis in the Behavioral and Life-Sciences。N. Y.:Plenum Press。 | 3. | Green, P. E.、Tull, D.(1978)。Research for Marketing Decisions, Engelwood Cliffs。New Jersey:Prentice-Hall。 | 4. | Zimmermann, H. J.(1991)。Fuzzy set theory and its applications。Kluwer Academic Publishers。 | 5. | Bezdek, James C.(1981)。Pattern recognition with fuzzy objective function algorithms。New York:Plenum Press。 | 6. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 | 7. | Loudon, David L.、Bitta, Albert J. Della(1998)。Consumer Behavior: Concepts and Applications。McGraw-Hill。 | 圖書論文1. | Dunn, J. C.(1976)。Indices of Partition Fuzziness and the Detection of Clusters in Large Data Sets。Fuzzy Automata and Decision Processes。New York, NY:Elsevier。 | |