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題名：網站使用意向模型之建構與實證--技術接受模型之運用
書刊名：管理學報
作者：吳肇銘 引用關係／范錚強 引用關係
作者(外文)：Wu, Chaoming／Farn, C. K.
出版日期：2000
卷期：17:3
頁次：頁461-481
主題關鍵詞：技術接受模型；使用與滿足；網站；使用意向；Technology acceptance model；Uses and gratifications；Web；Intention to use
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:5
  • 點閱點閱:94
由於「技術接受模型」中，「有用認知」 構是的定義並不適用於網站使用者，因此，若要以「技術接受模型」解釋網站使用者之「網站使用意向」，「有用認知」構念將有修改的必要。因此，本研究透過「使用者滿足」、「網路行銷」等相關文獻，將「網站有用認知」修改成一個多構面的構念，其內涵包括有「主題資訊」 、「周邊資訊」、「娛樂」、「互動」四個構面。而透過此一修改後，本研究以「技 術接受模型」為基礎，提出一「網站使用意向」因果模型。經結構化方程式模型之建構與實證，本研究獲得下列研究結論： l 使用者的網站有用認知，會是其易用認知所正面影響； 2 使用者的網站使用態度，會同時受其易用認知與有用認知所正面影響； 3.使用者的網站使用意向，主要是受其有用認知所正面影響，態度的影響並未獲得支持。
In this study, a modified Technology Acceptance Model (TAM) is proposed and applied to investigate the intention of web usage. First, the construction of “perceived usefulness” is modified to fit the case of web usage intention. Second it is argued that “perceived usefulness” construct includes the following dimensions: entertainment, interactivity, primary information, and peripheral information. The model is tested empirically, and the results are summarized as follows: 1.”Perceived ease of use” has significant effect on “perceived usefulness” by the web users; 2. Both ”perceived ease of use” and “perceived usefulness” has significant effect on users’ attitude toward web use; 3. “Perceived usefulness” strongly influences the intention of web usage, but attitude does not.
期刊論文
1.Chau, Patrick Y. K.(1996)。An Empirical Assessment of a Modified Technology Acceptance Model。Journal of Management Information Systems，13(2)，185-204。  new window
2.Liu, Chang、Arnett, K. P.、Capella, L. M.、Beatty, R. C.(1997)。Web Sites of the Fortune 500 Companies: Facing Customers through Home Pages。Information and Management，31(6)，335-345。  new window
3.Rafaeli, Sheizaf(1984)。The electronic bulletin board: a computer-driven mass medium。Social Science Computer Review，2(3)，123-136。  new window
4.Garramone, G. M.、Harris, A. C.、Anderson, R.(1986)。Uses of Political Computer Bulletin Boards。Journal of Broadcasting and Electronic Media，30(3)，325-339。  new window
5.Kuehn, S. A.(1994)。Computer-Mediated Communication in Instructional Settings: A Research Agenda。Communication Education，43(2)，171-183。  new window
6.Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Network and ISDN Systems，28(7-11)，1469-1480。  new window
7.Jackson, C. M.、Chow, S.、Leitch, R. A.(1997)。Toward An Understanding of The Behavioral Intention to Use An Information System。Decision Sciences，28(2)，357-389。  new window
8.Bauer, R. A.(1964)。The obstinate audience: The influence process from the point of view of social communication。American Psychologist，19(5)，319-328。  new window
9.Venkatesh, V.、Davis, F. D.(1996)。A Model of the Antecedents of Perceived Ease of Use: Development & Test。Decision Sciences，27(3)，451-481。  new window
10.Dreze, Xavier、Zufryden, Fred(1997)。Testing Web Site Design and Promotional Content。Journal of Advertising Research，37(2)，77-91。  new window
11.Eighmey, John(1997)。Profiling user responses to commercial web sites。Journal of Advertising Research，37(3)，59-66。  new window
12.Cockburn, C.、Wilson, T. D.(1996)。Business Use of the World-Wide Web。International Journal of Information Management，16(2)，83-102。  new window
13.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research，6(2)，144-176。  new window
14.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。  new window
15.Compeau, Deborah R.、Higgins, Christopher A.(1995)。Computer self-efficacy: development of a measure and initial test。MIS Quarterly，19(2)，189-211。  new window
16.Szajna, Bernadette(1996)。Empirical evaluation of the revised technology acceptance model。Management Science，42(1)，85-92。  new window
17.Mathieson, Kieran(1991)。Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior。Information Systems Research，2(3)，173-191。  new window
18.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。  new window
19.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
20.Davis, F. D.、Venkatesh, V.(1996)。A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model: Three Experiments。International Journal of Human-Computer Studies，45(1)，19-45。  new window
21.周冠中(1997)。國內網路購物公司經營現況調查報告。資訊應用導航，3，16-28。  延伸查詢new window
22.蘇界賓(1996)。網際網路－迎向商業新時代？。@live數位時尚，97，86-89。  延伸查詢new window
23.Angehrn, A. A.、Meyer, J. F.(1997)。Developing Mature Internet Strategies。Information System Management，2，37-43。  new window
24.McKendrick, J.(1998)。New Web Tool Goes beyond Brochureware。Midrange Systems，11(8)。  new window
25.Wagner, M.(1997)。Few Sites Backed by Planning。Computer World，31(37)。  new window
26.Wilder, C.(1996)。E-Commerce Emerges。Information week，548，14-15。  new window
會議論文
1.王存國(1997)。資訊密度在組織特性與資訊科技角色間的中介性。第八屆國際資訊管理學術研討會。臺北。169-176。  延伸查詢new window
學位論文
1.陳文生(1996)。網路化互動媒體知覺特性與應用需求關係之研究--以臺灣網際網路為例(博士論文)。國立臺灣大學。new window  延伸查詢new window
2.蔡珮(1995)。電子佈告欄使用行為與社會臨場感研究：以台大計中BBS站為例(碩士論文)。國立交通大學，新竹市。  延伸查詢new window
圖書
1.Byrne, Barbara M.(1994)。Structural equation modeling with EQS and EQS/Windows: Basic concepts, applications, and programming。Sage Publications。  new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
4.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
5.Williams, Fiona、Philips, A. F.、Lum, P.(1997)。Extensions of Gratification Theory。Technology and Communication Behavior。CA。  new window
圖書論文
1.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
2.McQuail, D.、Blumler, J. G.、Brown, J. R.(1972)。The television audience: a revised perspective。Sociology of mass communications: Selected readings。Penguin Books。  new window
3.Rubin, A. M.(1994)。Media uses and effects: a uses and gratifications perspective。Media effects: advances in theory and research。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
4.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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