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題名：互動性對科技接受模式之影響--以政府入口網站為例
書刊名：商管科技季刊
作者：耿慶瑞 引用關係／黃增隆／汪志堅 引用關係
作者(外文)：Keng, Ching-jui／Huang, Tseng-long／Wang, Zhi-jian
出版日期：2006
卷期：7:3
頁次：頁509-530
主題關鍵詞：電子化政府；入口網站；滿意度；科技接受模式；The e-government on line services；Portal site；User satisfaction；Technology acceptance model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:35
  • 點閱點閱:68
　　政府運用新的科技技術來推動「網際網路互動式便民服務」，但相關的推動成效缺乏適切的評估，為能夠真正瞭解政府推動的成效及民眾使用的現況，促成本研究的進行。本研究以互動性及科技接受模式為基礎，評估民眾使用政府入口網站成效。研究發現，民眾使用入口網站後所產生正面或負面的感受，會直接、間接影響未來是否使用的意願及民眾實際使用的頻率。又民眾知覺入口網站的易用性、有用性及互動性都會直接或間接決定他們感受是否好或壞的主要因素，因此政府入口網站成效的優劣，決定於它是否具備足夠且多元的互動性給予民眾使用，並進一步促使民眾知覺有用性與易用性程度能夠提高，而強化民眾能充分繼續使用效果的目的。
　　Owing to the speedy expanding of WWW, people get on-line growing rapidly and the competition among cyber-business is intense. These foreign countries, including Japan, America and so on, have successively tried to carry out the policy of the e-government on line services in order to advance the national competitiveness. For the trend, our government had taken action about the e-government on line services. To deliver superior service quality, managers of companies with web presences must first understand how customers perceive and evaluate on line customer service. The purpose of this paper is to examine the acceptance degree of the e-government on line services based on Technology Acceptance Model. Besides, the intent of our study was to find the factor that affects TAM by adding an interactivity concept in the WWW context. We hoped to explain user acceptance of the e-government on line services. In this study, we evidence an individual's attitude toward the use of the e-government on line services is significantly affected by the individual's perception about ease of use, and usefulness. And behavioral intentions to use the e-government on line services is highly related to the attitude, and perceived usefulness. At the same time, we also find interactivity is the most important motivation factor. In other words, the result implies that the individual's acceptance of the WWW is significantly related to interactivity.
期刊論文
1.Shin, H. P.(2004)。An empirical study on predicting user acceptance of e-shopping in the web。Information & Management，41(3)，351-368。  new window
2.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management，38(4)，217-230。  new window
3.Henry, J. W.、Stone, R. W.(1994)。A structural equation modeling of end-user satisfaction with a computer-based medical information system.。Information Resources Management Journal，7(3)，21-33。  new window
4.Chau, Patrick Y. K.(1996)。An Empirical Assessment of a Modified Technology Acceptance Model。Journal of Management Information Systems，13(2)，185-204。  new window
5.耿慶瑞、黃思明、洪順慶(20020300)。WWW互動廣告效果之研究。管理學報，19(1)，1-39。new window  延伸查詢new window
6.Hong, W. Y.、Wong, W.-M.、Thong, James Y. L.、Tam, K.-Y.(2002)。Determinants of User Acceptance of Digital Libraries: An Empirical Examination of Individual Differences and System Characteristics。Journal of Management Information Systems，18(3)，97-124。  new window
7.Segars, A. H.、Grover, V.(1993)。Re-examining ease of use and usefulness: A confirmatory factor analysis。MIS Quarterly，17，517-525。  new window
8.李仲彬、黃朝盟(20010300)。電子化政府的網站設計：臺灣省二十一縣市政府WWW網站內容評估。中國行政，69，47-73。  延伸查詢new window
9.汪志堅、黃營杉(20011200)。消費者產品知識對網際網路上商品資訊搜尋量之影響。企業管理學報，51，109-138。new window  延伸查詢new window
10.Lederer, Albert L.、Maupin, Donna J.、Sena, Mark P.、Zhuang, Youlong(2000)。The Technology Acceptance Model and the World Wide Web。Decision Support Systems，29(3)，269-282。  new window
11.Eighmey, J.、McCord, L.(1998)。Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web。Journal of Business Research，41(3)，187-194。  new window
12.Scott, J. E.(1995)。The measurement of information systems effectiveness: evaluating a measuring instrument。ACM SIGMIS Database: the DATABASE for Advances in Information Systems，26(1)，43-61。  new window
13.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
14.Parasuraman, Ananthanarayanan(1997)。Reflections on gaining competitive advantage through customer value。Journal of the Academy of Marketing Science，25(2)，154-161。  new window
15.Lin, Judy Chuan-Chuan、Lu, Hsipeng(2000)。Towards an understanding of the behavioural intention to use a web site。International Journal of Information Management，20(3)，197-208。  new window
16.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
17.Zeithaml, Valarie A.、Parasuraman, Ananthanarayanan、Malhotra, Arvind(2002)。Service quality delivery through Web sites: A critical review of extant knowledge。Journal of the Academy of Marketing Science，30(4)，362-375。  new window
18.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。  new window
19.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
20.吳肇銘、范錚強(2000)。網站使用意向模型之建構與實證-技術接受模型之運用。管理學報，17(3 )，461 -481。new window  延伸查詢new window
21.謝培仁(2002)。電子化政府便民應用服務民眾滿意度之研究--以電子化政府入口網站為例。國立台北大學企業管理學系未出版碩士論文。  延伸查詢new window
22.Carter , L . ,、Belanger , F .(2005)。The Utilization of e - government service : citizen trust , innovation and acceptance factors。Information Systems Journal，15 ( 1 )，5 - 21。  new window
23.Wang, Y.(2002)。The Adoption of electronic tax filing systems: an empirical study。Government Information Quarterly，20，333-352。  new window
會議論文
1.Kang, S.(1998)。Information technology acceptance: Evolving with the changes in the network environment。The Thirty-First Hawaii International Conference on System Sciences，413-423。  new window
2.Hubona, G. S.、Geitz, S.(1997)。External variables, beliefs, attitudes and information technology usage behavior。The Thirtieth Hawaii International Conference on System Sciences，(會議日期: 1997/01/07-01/10)。IEEE。21-28。  new window
研究報告
1.Gibbs, Bruce R.(1996)。Multimedia and Interactive Marketing in the Digital Age。University of Washington。  new window
學位論文
1.Ku, Linlin(1992)。Impacts of Interactivity from Computer-Mediated Communication in an Organizational Setting: A Study of Electronic Mail(博士論文)。Michigan State University，East Lansing, MI。  new window
2.Raman, N.V.(1996)。Determinants of Desired Exposure to Interactive Advertising(碩士論文)。  new window
3.耿慶瑞(1999)。WWW互動廣告效果之研究(博士論文)。國立政治大學。new window  延伸查詢new window
4.熊丹鷰(2001)。使用自助服務科技與服務缺失關聯性之研究。  延伸查詢new window
圖書
1.Schmidbauer, Michael、Bertz, Rudy(1983)。Media for Interactive Communication。Beverly Hills, CA：Sage。  new window
2.黃俊英(2000)。多變量分析。台北：中國經濟企業研究所。  延伸查詢new window
3.Rogers, Everett M.(1986)。Communication Technology: The New Media in Society。New York：Free Press。  new window
4.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
5.. Cross, R.,、Smith, 3.(1996)。Customer- Focused Strategies and Tactics。Interactive Marketing: the Future Present,。Lincolnwood, Illionois。  new window
 
 
 
 
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