| 期刊論文1. | Kotha, S.(1998)。Competing on the Internet: The Case of Amazon.com。European Management Journal,16(2),212-222。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Vladimir, Z.(1996)。Electronic Commerce: Structures and Issues。International Journal of Electronic Commerce,1(1),3-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Palmer, J. W.、Griffith, D. A.(1998)。An Emerging Model of Web Site Design for Marketing。Communication of ACM,41(3),45-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Peppers, D.、Rogers, M.(1996)。Intimate Exchange。Forbes ASAP,32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Deighton, John、Sorrell, M.(1996)。The Future of Interactive Marketing。Harvard Business Review,74(6),151-160。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 黃思明(1998)。互動行銷對關係行銷之影響。中華民國電子商務研討會,30-45。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Shapiro, C.、Varian, H. R.(1997)。Information Rules: A Strategic Guide to the Network Economy。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kalakota, Ravi、Whinston, Andrew B.(1996)。Frontiers of electronic commerce。Addison-Wesley Publishing Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | Hoffman, D. L.,Novak, T. P.(2000)。A New Marketing Paradigm for Electronic Commerce,http://www2000.ogsm.vanderbilt.edu/novak/new.marketing.Daradigm_htmI。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |