臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：WWW互動廣告的互動層次
書刊名：廣告學研究
作者：耿慶瑞 引用關係
作者(外文)：Keng, Ching-jui
出版日期：2000
卷期：15
頁次：頁161-181
主題關鍵詞：互動廣告；互動性；互動層次；Interactive advertising；Interactivity；Level of interactivity
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:16
  • 點閱點閱:49
　　　　　本研究以WWW互動廣告個案為基礎，依互動性個構面（參與者公平程度、連結性、回饋、快速對話、控制過程、控制內容、個人化、相互了解、社會臨場感）高低，將互動程度分成四個互動層次。基本上互動層次越高，滿足的互動性構面越多，所以互動程度越高。第1層為內容互動；第2層為連結與查調互動；第3層為社會互動；第4層為個人化互動。
　　　　　The study examines the dimensions of interactivity from literature review and case study. The Initial results show that there are ten dimensions of interactivity. We further group these ten dimensions into four levels of interactivity and show that these four exhibit different degree of interactivity. They are, from lower to higher level, Content Interactivity, Search and Link Interactivity, Social Interactivity and Individual Interactivity.
期刊論文
1.楊忠川(19960700)。Interactive Advertising and Its Effectiveness : An Exploratory Study of Cross-National Computer Users。廣告學研究，8，27-65。new window  new window
2.Bezjian, A.、Alexa, Calder, B.、Iacobcci. D.(1998)。New Media Interactive Advertising vs. Traditional Advertising。Traditional Journal of Advertising Research，38，23-32。  new window
3.Ha, Louisa、James, E. Lincoln(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media，42(4)，457-474。  new window
4.Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society，13(1)，43-54。  new window
5.谷雅慧、林建煌、范錚強(19970100)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境。資訊管理研究. 中央大學，1(2)，1-23。new window  延伸查詢new window
6.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
7.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。  new window
研究報告
1.Gibbs, Bruce R.(1996)。Multimedia and Interactive Marketing in the Digital Age。University of Washington。  new window
學位論文
1.Heeter, C.(1986)。Perspectives for the development of research on media systems(博士論文)。Michigan University，East Lansing, Michigan。  new window
2.Ku, Linlin(1992)。Impacts of Interactivity from Computer-Mediated Communication in an Organizational Setting: A Study of Electronic Mail(博士論文)。Michigan State University，East Lansing, MI。  new window
3.Raman, Niranjan V.(1996)。Determinants of Desired Exposure to Interactive Advertising(博士論文)。The University of Texas at Austin。  new window
圖書
1.Schmidbauer, Michael、Bertz, Rudy(1983)。Media for Interactive Communication。Beverly Hills, CA：Sage。  new window
2.Wells, William、Burnett, John、Moriarty, Sandra(1992)。Advertising: Principles & Practice。Prentice-Hall。  new window
3.Bennett, P. D.(1988)。Dictionary of Marketing Terms。Chicago, IL：American Marketing Association。  new window
4.Williams, F.、Rice, R. E.、Rogers, E. M.(1988)。Research methods and the new media。New York：Free Press。  new window
5.Rogers, Everett M.(1986)。Communication Technology: The New Media in Society。New York：Free Press。  new window
6.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
其他
1.Agnew, Plamer and Anne S. Kellerman(1996)。Distributed Multimedia: Technologies, Applications, and Opportunities in the Digital Information Industry: A Guide for Users and Providers。  new window
2.Bezjian-Avery, Alexandra M.(1997)。Coginitive Processing of Interactive Marketing。  new window
3.Borsook, A.(1991)。Addressing the Power of Interactivity for Instruction。  new window
4.Durlak, Jerome T.(1987)。A Topology for Interactive Media。  new window
5.Lievrouw, Leah A. and T. Andrew Finn(1990)。Identifying the Common Dimensions Communication; the Communication systems Model。  new window
6.Miles, Ian(1992)。When the Mediation is the Message。  new window
7.Miller, R. H. and J. F. Valee(1980)。Towards a Formal Representation of EMS。  new window
8.Mullich, Joe(1993)。Using Multimedia。  new window
9.Paisly, W(1983)。Computerizing Information; Lessons of a Videotext Trial。  new window
10.Rafaeli, Sheizaf(1986)。Interactivity: Do Computer Do It differenently。  new window
11.Spector, Shelley J.(1995)。Interactive Multimedia Comes of Age。  new window
圖書論文
1.Rafaeli, Sheizaf(1990)。Interacting with media: Para-social interaction and real interaction。Mediation, information, and communication: Information and behavior。New Brunswick, NJ：Transaction。  new window
2.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
3.Anderson, C.(1996)。Computer as audience。Interactive marketing: The future present。Lincolnwood, IL：NTC business Books。  new window
4.Dance, F. E. X.(1967)。A Helical Model of Communication。Human Communication Theory。New York, NY：Holt, Rinehart and Winston。  new window
5.Heeter, C.(1989)。Implications of new interactive technologies for conceptualizing communication。Media Use in the information Age: Emerging Patterns of Adoption and Consumer Use。Hillsdale, NJ：Erlbaum。  new window
6.Rice, Ronald E.(1989)。Issues and Concepts in Research on Computer-Mediated Communication Systems。Communication Yearbook。Beverly Hills, CA。  new window
7.Rice, Ronald E.(1984)。Development of New Media Research。The New Media: Communication, Research, and Technology。Beverly Hills, CA：Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：631（臺灣：630，外國：1） ／ 本年度總使用人次：2156165 ／ 訪客人次（自102年09月）：67952714
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上