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題名：網路促銷中知覺時間壓力對消費者心理變數的影響
書刊名：管理與系統
作者：鄧景宜／黃麗霞 引用關係／陳潤安／饒翊平
作者(外文)：Teng, Ching-i／Huang, Li-shia／Chen, Jun-an／Jao, I-ping
出版日期：2007
卷期：14:3
頁次：頁387-407
主題關鍵詞：網路促銷；知覺時間壓力；消費者心理變數；結構方程式；Internet promotion；Perceived time pressure；Consumer psychological variables；Structural equation modeling
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:34
  • 點閱點閱:153
本研究目的為探討有時限下的網路促銷方案中知覺時間壓力對消費者心理變數的影響力，應用交易效用理論與風險承擔理論整合知覺時間壓力、知覺風險、知覺品質、知覺價值、達成購物計畫知覺、顧客滿意與再購意願等消費者心理變數。採用問卷調查法收集資料，並使用結構方程式進行分析。本研究發現給予受測者相同的時間限制下，知覺時間壓力會增加知覺風險，降低知覺品質與達成購物計畫知覺，再間接降低知覺價值、顧客滿意與再購意願。
This study discusses the influence of perceived time pressure on consumer psychological variables involving time-constrained Internet promotions. Transaction utility theory and risk-taking theory are applied to integrating perceived time pressure, perceived risk, perceived quality, perceived value, perceived fulfillment of shopping task, customer satisfaction, and repurchase intention. This study found that perceived time pressure increases perceived risk while decreases perceived quality and perceived fulfillment of shopping task given the same time constraint imposed on participants, and indirectly lowers customer satisfaction and repurchase intention.
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會議論文
1.財團法人資訊工業策進會電子商務研究所(2005)。2005年國內電子商務經營現狀及發展趨勢分析。0。  延伸查詢new window
學位論文
1.葉文君(2004)。線上購物中時間壓力與決策時間影響力之研究，0。  延伸查詢new window
圖書
1.Solomon, Michael R.、Panda, T. K.(2004)。Consumer Behavior: Buying, Having and Being。Pearson Education。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Simon, H. A.(1971)。Designing Organizations for an Information-rich World。Computers, Communications, and the Public Interest。Baltimore, MD：Johns Hopkins University Press。  new window
 
 
 
 
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