臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：臺灣地區醫療院所行銷導向及其應用網際網路之研究
書刊名：醫療資訊雜誌
作者：莊煥銘／尤國任 引用關係
作者(外文)：Chuang, Huan-ming／Yoo, Geo-zen
出版日期：2000
卷期：11
頁次：頁59-83
主題關鍵詞：行銷導向；醫療管理；網際網路；Marketing-orientation；Health care management；Internet
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:21
　　　　　本研究以行銷的觀點出發，建立醫療院所之行銷導向、網際網路行銷應用的模式。探討國內醫療院所之行銷導向因素及應用網際網路行銷因素間之關聯。本研究透過問卷調查法，蒐集國內醫療院所行銷導向與應用網際網路行銷的因素;在行銷導向方面，透過因素分析法共整理出「市場情報收集」、「瞭解客戶需求」、「部門間跨功能協調」、「回應民眾速度」、「部門間情報傳遞」等五項因素。在網際網路行銷應用上透過因素分析法整理出「訊息查詢與意見溝通」、「提供醫療服務」、「訊息傳遞類型」、「人員訓練」等四項因素。經變異數法與複迴歸法分析後結果顯示:行銷導向之五項因素與網際網路行銷應用之四項因素，在不同組織特性的院所問。存在顯著差異;而行銷導向因素與網際網路行銷應用因素間也存在顯著關連。
　　　　　This study surveyed current situation of health care providers' marketing-orientation andits applications of Internet. It explored the important dimensions of marketing-orientation andInternet applications. The relationships of both are also discussed. The results indicated that theimportant factors of marketing-orientation could be listed as below. First, "Intelligencegeneration," "Customers requirements," "Inter-functional coordination," "Responsiveness tocustomers," and "Intelligence dissemination." Second, "Information query and opinioncommunication," "Providing medical service," "Type of Information disseminated," and"Personnel training" are significant Internet applications factors. Third, hospital characteristicshave significantly impact on marketing-orientation and the applications of Internet. Last, thereexist obvious relationship between marketing-orientation and the application of Internet.Keywords: marketing-orientation, health care management. Internet This study surveyed current situation of health care providers' marketing-orientation andits applications of Internet. It explored the important dimensions of marketing-orientation andInternet applications. The relationships of both are also discussed. The results indicated that the important factors of marketing-orientation could be listed as below. First, "Intelligencegeneration," "Customers requirements," "Inter-functional coordination," "Responsiveness tocustomers," and "Intelligence dissemination." Second, "Information query and opinioncommunication," "Providing medical service," "Type of Information disseminated," and"Personnel training" are significant Internet applications factors. Third, hospital characteristicshave significantly impact on marketing-orientation and the applications of Internet. Last, thereexist obvious relationship between marketing-orientation and the application of Internet.
期刊論文
1.Bennett, R.、Cooper, R.(1981)。Beyond the Marketing Concept。Business Horizons，22，76-83。  new window
2.Blumenthal, D.、Meyer, G. S.(1996)。Academic Health Centers in a Changing Environment。Health Affairs，15(2)，200-215。  new window
3.Flexner, W. A.、Berkowity, E. N.(1979)。Marketing Research in Health Services Planning: A model Public Health Report。Department of Health. Education, and Welfare，94，503-513。  new window
4.Houston, F. S.(1986)。The Marketing Concept: What It Is What It Is Not。Joumal of Marketing，50，81-88。  new window
5.Lusch, R. F.、Udell, J. G.、Laczniak, G. R.(1987)。The Evolving Marketing Concept, Competitive Intensity and Organizational Performance。Journal of the Academy of Marketing Science，15，1-11。  new window
6.McDermott, D. R.、Franzak, F. J.、Little, M. W.(1993)。Does Marketing Relate to Hospital Profitability?。Journal of Health Care Marketing，11(1)，23-30。  new window
7.Naidu, G. M.、Narayana, C.(1991)。How Marketing Oriented Are Hospital in a Declining Market?。Journal of Health Care Marketing，11(1)，23-30。  new window
8.Pawar, B. S.、Sharda, R.(1997)。Obtaining Business Intelligence on the Internet。Long Range Planning，30(1)。  new window
9.Raju, P. S.、Lonial, S. C.、Gupta, Y. P.(1995)。Market Orientation and Performance in the Hospital Industry。Journal of Health Care Marketing，15(4)，34-41。  new window
10.Robert, H. F.、O'Malley, M.、Earp, J.、Littleton, T. A.、Fletcher, S. W.、Greganti, R. A.、Davidson, R. A.、Taylor, J.(1983)。Patients, Priorities for medical care。Medical Care，21(2)，234-242。  new window
11.Rohrer, J. E.、Vaughn, T.、Westermann, J.(1999)。Mission-Driven Marketing: A Rural Example。Journal of Healthcare Management，44(2)，103-116。  new window
12.Shepherd, C. D.、Fell, D.(1996)。Hospital Marketing and the Internet。Journal of Health Care Marketing，1996(Winter)，47-48。  new window
13.Wagner, H. C.、Fleming, D.、Mangold, W. G.、LaForge, R. L.(1994)。Relationship Marketing in Health Care。Journal of Health Care Marketing，14(4)，42-47。  new window
14.Wind, Yoram、Spitz, Lawrence K.(1976)。Analytical Approach to Marketing Decisions in Health-Care Organizations。Operations Research，24(5)，973-990。  new window
15.Javalgi, Rajshekhar G.、Rao, S. R.、Thomas, Edward G.(1991)。Choosing a Hospital: Analysis of Consumer Tradeoffs。Journal of Health Care Marketing，11(1)，12-22。  new window
16.王昭月、王俊文、高森永(19970400)。談醫療業的服務行銷策略。醫院，30(2)，5-9。  延伸查詢new window
17.Kohli, Ajay K.、Jaworski, Bernard J.、Kumar, Ajith(1993)。MARKOR: A Measure of Market Orientation。Journal of Marketing Research，30(4)，467-477。  new window
18.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing，57(3)，53-70。  new window
19.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。  new window
會議論文
1.李岳貞(1996)。電子商務與一對一行銷。中國生產力中心資訊科技應用研討會。台北。  延伸查詢new window
2.Narver, J. C.、Jacobson, R.、Slater, S. F.(1993)。Market Orientation and Performance: An Analysis of Panel Data。The American Marketing Association Educators Conference，515-516。  new window
學位論文
1.黃敏祐(1998)。企業特質與網際網路應用狀況之關聯(碩士論文)。國立政治大學。  延伸查詢new window
2.鄭志貞(1996)。影響診所電腦化情形之因素探討(碩士論文)。國立臺灣大學。  延伸查詢new window
3.劉湘美(1996)。影響全民健康保險住院醫療費用申報作業品質因素之研究(碩士論文)。國立陽明大學。  延伸查詢new window
4.尹衍樑(1983)。就醫態度與轉院行為關係之研究(碩士論文)。國立台灣大學。  延伸查詢new window
5.程文瑛(1987)。民眾選擇醫院因素分析(碩士論文)。國立政治大學。  延伸查詢new window
6.王乃弘(1995)。民眾對選擇醫院因素及態度之研究：以中部數家醫院為例(碩士論文)。中國醫藥學院。  延伸查詢new window
7.蘇斌光(1989)。醫院行銷研究的應用病患選擇醫院的因素分析(碩士論文)。中國醫藥學院。  延伸查詢new window
8.曾麗蓉(1988)。醫院門診服務品質之實證研究(碩士論文)。國立政治大學。  延伸查詢new window
9.張瑞麟(1993)。花蓮地區四家醫院形象定位之研究：對應性分析的應用(碩士論文)。國立陽明醫學院。  延伸查詢new window
圖書
1.林芸芸、江東亮(1990)。健康保險介入對醫師醫療行為的影響研究。台北：行政院經濟建設委員會。  延伸查詢new window
2.林俊毅(1996)。行銷理論與網路商機--網路行銷的現況與未來。台北：全錄文教基金會。  延伸查詢new window
3.陳楚杰(1996)。醫院組織與管理。宏翰文化事業有限公司。  延伸查詢new window
4.Drucker, P. F.(1973)。Management: Tasks, Responsibilities, Practices。New York：Harper & Row。  new window
5.Kotler、方世榮(1995)。行銷管理學：分析、計劃、執行、與控制。東華。  延伸查詢new window
6.Kotler、方世榮(1997)。行銷學原理。東華。  延伸查詢new window
7.Kotler, Philip、Clarke, Roberta N.(1987)。Marketing for health care organizations。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關期刊論文
 
無相關博士論文
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：866（臺灣：830，外國：36） ／ 本年度總使用人次：2564847 ／ 訪客人次（自102年09月）：68367327
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上