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題名:從品牌權益觀點探討品牌延伸策略
書刊名:輔仁管理評論
作者:陳振燧 引用關係
作者(外文):Chen, Cheng-hsui
出版日期:2001
卷期:8:1
頁次:頁33-56
主題關鍵詞:品牌延伸品牌權益品牌權益來源組合類型Brand extensionBrand equityBrand equity-source combination
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:10
  • 共同引用共同引用:35
  • 點閱點閱:24
期刊論文
1.Pitta, D. A.、Katsanis, L. P.(1995)。Understanding Brand Equity for Successful Brand Extension。The Journal of Consumer Marketing,12(4),51-68。  new window
2.Wernerfelt, Birger(1988)。Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond。Rand Journal of Economics,19(3),458-466。  new window
3.Sunde, L.、Brodie, R. J.(1993)。Consumer evaluations of brand extensions: Further empirical results。International Journal of Research in Marketing,10(1),47-53。  new window
4.Lane, Vicki、Jacobson, Robert(1995)。Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity。Journal of Marketing,59,63-77。  new window
5.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer evaluation of brand extension。Journal of Marketing,54(1),27-41。  new window
6.Muthukrishnan, A. V.、Weitz, B. A.(1991)。Role of product knowledge in evaluation of brand extension。Advances in Consumer Research,18(1),407-413。  new window
7.Shocker, A. D.、Srivastava, R. K.、Ruekert, R. W.(1994)。Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue。Journal of Marketing Research,31(2),149-158。  new window
8.Ranagaswamy, A.、Burke, R.、Oliva, T. A.(1993)。Brand Equity and Extendibility of Brand Names。International Journal of Research in Marketing,10(1),61-75。  new window
9.Wilson, Lynn O.、Norton, John A.(1989)。Optimal Entry Timing for a Product Line Extension。Marketing Science,8(1),1-17。  new window
10.Blackston, M.(1992)。Observations: Building brand equity by managing the brand's relationships。Journal of Advertising Research,1992(May/Jun.),79-83。  new window
11.賴孟寬、李勝祥(19970500)。品牌特性與產品知識對擬上市延伸產品購買意願之影響。亞太管理評論,2(1),99-122。new window  延伸查詢new window
12.Boush, D. M.、Loken, B.(1991)。A Process-Tracing Study of Brand Extension Evaluations。Journal of Marketing Research,1991(Feb.),16-28。  new window
13.Aaker, D. A.、Keller, K. L.(1993)。Interpreting Cross-Cultural Replications of Brand Extension Research。International Journal of Research in Marketings,10(1),55-59。  new window
14.Dawar, Niraj、Anderson, Paul F.(1994)。The Effects of Order and Direction on Multiple Brand Extensions。Journal of Business Research,30,119-129。  new window
15.Park, C. W.、Milberg, S.、Lawson, R.(1991)。Evaluation of Brand Extension: The Role of Product Level Similarity and Brand Concept Consistency。Journal of Consumer Research,18,85-193。  new window
16.Sheinin, Daniel A.、Schmitt, Bernd H.(1994)。Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand Breadth。Journal of Business Research,31(1),1-10。  new window
17.Smith, Daniel C.、Andrews, Jonlee(1995)。Rethinking the Effect of Perceived Fit on Consumers Evaluations of New Products。Journal of the Academy of Marketing Science,23(1),4-14。  new window
18.Reddy, Srinivas K.、Holak, Susan L.、Bhat, Subodh(1994)。To extend or not to extend: Success determinants of line extensions。Journal of Marketing Research,31(2),243-262。  new window
19.Barwise, Patrick(1993)。Introduction to The Special Issue on Brand Equity。International Journal of Research in Marketing,10(1),3-8。  new window
20.Dacin, Peter A.、Smith, Daniel C.(1994)。The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions。Journal of Marketing Research,31(2),229-242。  new window
21.Keller, Kevin L.、Aaker, D. A.(199202)。The Effect of Sequential Introduction of Brand Extension。Journal of Marketing Research,29(1),35-50。  new window
22.Sullivan, Mary W.(1992)。Brand Extensions: When to Use Them。Management Science,38(6),793-806。  new window
23.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
24.Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research,31(2),214-228。  new window
25.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research,29(3),296-313。  new window
26.Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research,28(4),26-30。  new window
學位論文
1.李厚寬(1995)。影響消費者對品牌延伸評價因素:延伸順序與延伸方向之研究(碩士論文)。國立中央大學。  延伸查詢new window
2.李怡寬(1994)。影響品牌延伸領域及消費者對品牌延伸評估因素之研究(碩士論文)。國立中央大學。  延伸查詢new window
3.陳振燧(1996)。顧客基礎的品牌權益衡量與建立之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Kapferer, J. N.(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。New York:Free Press。  new window
2.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
圖書論文
1.Nakamoto, Kent、MacInnis, Deborah J.、Jung, Hyung-shik(1993)。Advertising Claims and Evidence as Bases for Brand Equity and consumer Evaluations of Brand Extensions。Brand Equity and Advertising: Advertising's Role in Building Strong Brands。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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