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題名：跨文化行銷道德決策過程之比較性研究--美國、法國和臺灣MBA學生之比較
書刊名：中山管理評論
作者：凌儀玲 引用關係／周逸衡／巫喜瑞 引用關係
作者(外文)：Lin, Amy Y. L.／Jou, Jacob Y. H.／Wu, Cedric H. J.
出版日期：2002
卷期：10:4
頁次：頁707-737
主題關鍵詞：文化；道德決策過程；道德強度；道德哲學；Culture；Ethical decision making；Moral intensity；Moral philosophy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:43
隨著全球化的潮流，充分瞭解不同文化對行銷道德的影響是日益重要的課題。本研究的目的在探討行銷人員在面對行銷道德問題時，所遭遇情境的道德強度、個人道德哲學以及文化差異性，所對個人道德決策過程的直接和間接影響。本研究以問卷作為調查工具，調查的對象為法國、美國和台灣地區管理學院碩士生。此外，本研究採用線性結構模式作為分析方法，以驗證研究架構以及各變項間之關係。結果顯示，文化因素會顯著地影響道德強度之知覺，但在不同的文化情境下其影響關係不同。而道德強度知覺亦會正向影響道德知覺，同時，道德決策過程中之三個階段間呈正向關係。最後，個人道德哲學僅在法國和美國中分別對道德意圖和道德知覺具正向影響關係。
The purpose of this research is to discuss the role of cultures in the marketing ethical decision-making procedure as well as the influence of the moral intensity and moral philosophy on ethical decision-making in marketing among American, France and Taiwanese. We use the questionnaires as data collecting tools. The samples are selected from Taiwan, American and France MBA students who have similar age and education background in order to lessen the interference of non-cultural factors. Besides, we use the structural equation modeling to test the proposed model and hypotheses. The results indicate that under any cultural environment there is a positive relationship among stages of ethical decision-making, and moral intensity has a positive relationship with the ethical perception. There are different relationships among moral philosophy and three stages of ethical decision-making in different countries. Different cultures will play different roles in the ethical decision-making procedure.
期刊論文
1.Hofstede, G.(1984)。The Cultural Relativity of the Quality of Life Concept。The Academy of Management Review，9(3)，389-398。  new window
2.Franke, George R.、Singhapakdi, A.、Vitell, S. J.(1999)。Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies。Journal of the Academy of Marketing Science，27(1)，19-36。  new window
3.Schlenker, B. R.、Forsyth, D. R.(1977)。On the Ethics of Psychological Research。Journal of Experimental Social Psychology，13(4)，369-396。  new window
4.Ferrell, O. C.、Gresham, Larry G.、Fraedrich, John(1989)。A Synthesis of Ethical Decision Models for Marketing。Journal of Macromarketing，9(2)，55-64。  new window
5.Chinese Culture Connection(1987)。Chinese values and the search for culture-free dimensions of culture。Journal of Cross--Cultural Psychology，18(2)，143-164。  new window
6.Osborn, Richard N.、Hunt, James C.(197406)。Environment and organizational effectiveness。Administrative Science Quarterly，19(2)，231-246。  new window
7.Dubinsky, Alan J.、Loken, Barbara(1989)。Analyzing Ethical Decision Making in Marketing。Journal of Business Research，19(2)，83-107。  new window
8.Hofstede, Geert H.(1983)。National cultures in four dimensions: A research-based theory of cultural differences among nations。International Studies of Management & Organization，13(1/2)，46-74。  new window
9.Alexander, Cheryl S.、Becker, Henry J.(1978)。The Use of Vignettes in Survey Research。Public Opinion Quarterly，42(1)，93-104。  new window
10.Bartels, R.(1967)。A model for ethics in marketing。Journal of Marketing，31(1)，20-26。  new window
11.Forsyth, D. R.(1980)。A taxonomy of ethical ideologies。Journal of Personality and Social Psychology，39(1)，175-184。  new window
12.Jones, T. M.(199104)。Ethical Decision Making by Individuals in Organization: An Issue-Contingent Model。Academy of Management Review，16，366-396。  new window
13.Singhapakdi, A.、Vitell, S. J.、Kraft, Kenneth L.(1996)。Moral Intensity and Ethical Decision-making of Marketing Professionals。Journal of Business Research，36(3)，245-255。  new window
14.Hunt, Shelby D.、Vitell, Scott J.(1986)。A general theory of marketing ethics。Journal of Macromarketing，6(1)，5-16。  new window
15.Hofstede, Geert、Bond, Michael Harris(1988)。The Confucius Connection: From Cultural Roots to Economic Growth。Organizational Dynamics，16(4)，5-21。  new window
16.Rose, Gregory M.、Lu, Long-Chuan、Blodgett, Jeffrey G.(1999)。The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study。Journal of Business Ethics，18(1)，91-106。  new window
17.Hofstede, G.、Bond, M. H.(1984)。Hofstede's Culture Dimensions: An Independent Validation Using Rokeach's Value Survey。Journal of Cross-Cultural Psychology，15(4)，417-433。  new window
18.Bond, M. H.、Hofstede, G.(1989)。The cash value of Confucian values。Human Systems Management，8(3)，195-199。  new window
19.Ferrell, O. C.、Gresham, L. G.(1985)。A contingency framework for understanding ethical decision making in marketing。Journal of Marketing，49(3)，87-96。  new window
20.Singhapakdi, A.、Vitell, S. J.(1990)。Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives。Journal of Macromarketing，12，4-18。  new window
21.Reidenbach, R. Eric、Robin, Donald P.、Lyndon, Dawson(1991)。An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups。Journal of the Academy of Marketing Science，19(2)，83-92。  new window
22.Vitell, S. J.、Kraft, K. L.、Singhapakdi, A.、Rallapalli, Kumar C.(1995)。The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers。Journal of the Academy of Marketing Science，23(1)，49-56。  new window
23.Vitell, Scott J.、Nwachukwu, Saviour L.、Barnes, James H.(1993)。The Effects of Culture on Ethical Decision-Making: An Application of Hofstede's Typology。Journal of Business Research，12(10)，753-760。  new window
24.Barnett, Tim、Bass, Ken、Brown, Gene(1998)。The Moral Philosophy of Sales Managers and its Influence on Ethical Decision Making。Journal of Personal Selling & Sales Management，18(Spring)，1-17。  new window
25.Davis, Mark A.、Johnson, Nancy Brown、Ohmer, Douglas G.(1998)。Issue-Contingent Effects on Ethical Decision Making: A Cross-Cultural Comparison。Journal of Business Ethics，17，373-389。  new window
26.Dornoff、Tankersley(1975)。Perceptual Difference in Market Transaction: A Source of Consumer Frustration。Journal of Consumer Affairs，9，97-103。  new window
27.Roxas, M. L.、Stoneback, J. Y.(1997)。An Investigation of the Ethical Decision-making across Varying Cultures。The International Journal of Accounting，32(4)，503-535。  new window
28.Shafer, W. E.、Park, L. J.(1999)。An Empirical Investigation of Cultural Differences in Ethical Decisionmaking among U. S. Accounting Students。Journal of Education for Business，74(Mar/ Apr)，220-224。  new window
學位論文
1.袁世樽(1998)。行銷人員道德決策過程之研究，0。  延伸查詢new window
2.葉俊億(1996)。行銷道德與社會責任在組織效能上之重要性－臺灣行銷人員之實證研究，0。  延伸查詢new window
3.Forsyth, D. R.(1978)。Moral Attribution and the Evaluation of Action(博士論文)。University of Florida。  new window
4.Lu, Long-Chuan(1997)。The Effects of Cultural Dimensions on Ethical Decision Making in Marketing，0。  new window
圖書
1.Fiske, T. M.、Taylor, S. E.(1984)。Social cognition。California：Addison Wesley Publishing Company。  new window
2.Guy, M. E.(1990)。Ethical Decision Making in Everyday Work Situations。Greenwood Press, Inc.。  new window
3.Rest, J. R.(1986)。Moral Development: Advances in Research and Theory。New York, NY：Praeger Publishers。  new window
4.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California：Sage。  new window
5.Luck, David、Lucas, George H., Jr.、Ferrell, O. C.(1994)。Strategic Marketing Management, Tex and Cases。Strategic Marketing Management, Tex and Cases。沒有紀錄。  new window
圖書論文
1.Murphy, Patrick E.、Laczniak, G. R.(1981)。Marketing ethics: A review with implications for managers, educators and researchers。Review of Marketing。Chicago, IL：American Marketing Association。  new window
 
 
 
 
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