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題名：網際網路、交易成本與組構場域--臺積電與趨勢科技之個案研究
書刊名：資訊管理學報
作者：劉子歆 引用關係／洪世章 引用關係／朱詣尹
作者(外文)：Liu, Tzu-hsin／Hung, Shih-chang／Chu, Yee-yeen
出版日期：2003
卷期：9:2
頁次：頁73-107
主題關鍵詞：組構場域；交易成本；網際網路；臺積電；趨勢科技；Organizational field；Transaction cost；Internet；TSMC；Trend micro
原始連結：連回原系統網址new window
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本論文引用交易成本對實體世界中企業組織存在原因的解釋，擴充至闡釋網路上組織存在的原因，來自於其能降低網路商業活動所發生的交易成本。降低交易成本之策略很多，也各有不同的理論支持，在此，本研究擷取制度理論的觀點，提出廠商可在網路上創造一網際網路組構場域，以降低在此場域內交易雙方所發生的交易成本。在實證上，本研究舉台積電與趨勢科技二家公司為例，說明他們如何能在以網際網路為主所建構之商業活動中，創造各自特殊之網際網路組構場域，以降低因受限理性、投機主義、環境不確定性與複雜性、資產特殊性所引起的交易成本。
Based on transaction cost theory, this paper provides the rationale for why firms exist in cyberspace - that is, virtual firms exist because they can reduce transaction costs in internet-based industrial activities. Accounts of firms e-strategies differ widely. Here, we draw on institutional theory to propose that, to compete successfully in cyberspace, firms may create an internet-based organizational field, capable of reducing transaction costs caused by bounded rationality, opprtunism, market uncertainty and complexity, and asset specificity. A comparative case study of TSMC and Trend Micro is employed to illustrate our argument.
期刊論文
1.Meyer, Alan D.(1982)。Adapting to Environmental Jolts。Administrative Science Quarterly，27(4)，515-537。  new window
2.Pant, Somendra、Hsu, Cheng(1996)。Business on the web: Strategies and economics。Computer Networks and ISDN Systems，28，1481-1492。  new window
3.Benjamin, R.、Wigand, R.(1995)。Electronic Markets and Virtual Value Chains on the Information Superhighway。Sloan Management Review，36(2)，62-72。  new window
4.Strader, T. J.、Shaw, M. J.(1997)。Characteristics of Electronic Markets。Decision Support Systems，21(3)，185-198。  new window
5.Hoffman, Andrew J.(1999)。Institutional Evolution and Change: Environmentalism and the U.S. Chemical Industry。The Academy of Management Journal，42(4)，351-371。  new window
6.Amit, Raphael、Zott, Christoph(2001)。Value creation in e-business。Strategic Management Journal，22(6/7)，493-520。  new window
7.DiMaggio, Paul J.、Powell, Walter W.(1983)。The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields。American Sociological Review，48(2)，147-160。  new window
8.Coase, Ronald H.(1937)。The Nature of the Firm。Economica，4(16)，386-405。  new window
9.Zucker, Lynne G.(1977)。The Role of Institutionalization in Cultural Persistence。American Sociological Review，42(5)，726-743。  new window
10.Oliver, Christine(1997)。Sustainable competitive advantage: combining institutional and resource-based views。Strategic Management Journal，18(9)，697-713。  new window
11.Rayport, Jeffrey F.、Sviokla, John J.(1995)。Exploiting the virtual value chain。Harvard Business Review，73(6)，75-85。  new window
12.Cheung, W.、Chang, M. K.、Lai, V. S.(2000)。Prediction of internet and world wide web usage at work: A test of an extended triandis model。Decision Support Systems，30(1)，83-100。  new window
13.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
14.Langley, A.(1999)。Strategies for theorizing from process data。Academy of Management Review，24(4)，691-710。  new window
15.Liang, Ting-Peng、Huang, Jin-Shiang(1998)。An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model。Decision Support Systems，24(1)，29-43。  new window
16.Meyer, A. D.、Brooks, G. R.、Goes, J. B.(1990)。Environmental jolts and industry revolutions: Organizational responses to discontinuous change。Strategic Management Journal，11，93-110。  new window
17.王志仁(2000)。創造加值服務的晶圓龍頭。數位時代，12月號。  延伸查詢new window
18.陳慈暉(1999)。臺積電打造以客戶為中心的「虛擬工廠」。能力雜誌，521，46-50。  延伸查詢new window
19.陳鴻基(1997)。資訊管理的發展與研究方向。資訊管理學報，4(1)，80-82。new window  延伸查詢new window
20.盧智芳(1999)。臺積電使資訊服務透明。天下雜誌，218。  延伸查詢new window
21.Ajit, K.(1995)。Electronic commerce: Implications of the Internet for business practice and strategy。Business Economics，30(4)，27-33。  new window
22.Cort, S. G.(1999)。Industry corner: Industrial Distribution: How goods will go to market in the electronic marketplace。Business Economics，34(1)，53-55。  new window
23.Czarniawska, B.、Wolff, R.(1998)。Constructing new identities in established organization fields。International Studies of Management and Organization，28(3)，32-56。  new window
24.Hesterly, W. S.、Liebeskind, J.、Zenger, T. R.(1990)。Organizational Economics: An Impending Revolution in Organization Theory?。The Academy of Management Review，15(3)，402-420。  new window
25.Selznick, P.(1948)。Foundations of the Theory of Organization。American Sociological Review，13，25-35。  new window
圖書
1.Bendell, T.、Boulter, L.、Kelly, J.(1993)。Benchmarking for Competitive Advantage。London：The Pitman Press。  new window
2.Tapscott, Don(1996)。The Digital Economy: Promise and Peril in the Networked Intelligence。London：McGrall-Hill。  new window
3.Glaser, B. G.、Strauss, A. L.(1967)。Grounded Theory。New York：Aldine。  new window
4.Scott, Wood Richard(1995)。Institutions and Organizations。Sage Publications。  new window
5.Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。  new window
6.Meyer, John W.、Scott, W. Richard(1983)。Organizational Environments: Ritual and Rationality。Beverly Hills, Calif：Sage。  new window
7.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY：Free Press。  new window
8.Ragin, Charles C.(1987)。The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies。University of California Press。  new window
9.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd：Free Press。  new window
10.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
11.Lazaric, N.、Lorenz, E.(1998)。Trust and Economic Learning。Trust and Economic Learning。Cheltenham, UK。  new window
12.張明正、陳怡蓁(1999)。＠趨勢：全球第一Internet防毒公司創業傳奇。遠見天下。  延伸查詢new window
13.Meyer, J. W.、Boli, J.、Thomas, G. M.(1987)。Ontology and Rationalization in the Western Cultural Account。Institutional Structure: Constituting State, Society and the Individual。Beverly Hills, CA。  new window
14.Rolstadas, A.(1995)。Benchmarking Theory and Practice。London：Chapman and Hall Press。  new window
15.Saunders, R.(1999)。Business the Amazon.com Way。Business the Amazon.com Way。Oxford。  new window
圖書論文
1.DiMaggio, P. J.、Powell, W. W.(1991)。Introduction。The New Institutionalism in Organizational Analysis。Chicago：The University of Chicago Press。  new window
2.DiMaggio, Paul J.(1986)。Structural Analysis of Organizational Fields: A Blockmodel Approach。Research in Organizational Behavior。Greenwich, CT：JAI Press。  new window
3.Scott, W. Richard(1991)。Unpacking Institutional Arguments。The New Institutionalism in Organizational Analysis。University of Chicago Press。  new window
 
 
 
 
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