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題名：市場驅動的組織學習與新產品成功之關係探討
書刊名：管理學報
作者：洪順慶 引用關係／沈經洪
作者(外文)：Horng, Shun-ching／Shen, Ching-hung
出版日期：2003
卷期：20:3
頁次：頁515-545
主題關鍵詞：組織學習；市場驅動；市場導向；Organizational learning；Market driven；Market orientation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(10) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:0
  • 點閱點閱:80
　　　　　本研究從市場驅動的觀點闡釋組織學習，探討侑檢驗組織觀、市場情報處理程序及新產品成功之的關係，並將過去行銷學者較少著墨的組織記憶納入研究架構，瞭解其在市場驅動組織學習中的作用與重要性。本研究針對臺灣地區營收淨額超6億以上製造業、服務業及金融業以問卷調查法蒐集資料，共回收278份有效問卷，運用LISREL VIII進行實證分析，結果顯示：(1)組織價值觀（學習的承諾、共享的願景與開放的心態）對市場情報處理程序有顯著的正向影響；(2)組織記憶對報報蒐集、情報蒐集對情報傳遞、以及情報傳遞對情報反應皆存在顯著的正向關係；(3)市場情報反應對新產品成功有顯著的正向影響。
　　　　　This article bases on the view of market driven to explain the organizational learning and explore the relationship among organizational values, the procedure of market intelligence processing, and new product success. Additionally, the authors subsume organizational memory, seldom mentioned by other marketing academics, into the conceptual framework to probe the effect and importance of organizational memory in the market driven organizational learning. The manufacturing, service and financial industries which sales over 60 million dollars were selected as research objects. 278 valid questionnaires were collected. The result of empirical analysis by means of LISREL VIII shows that (1) Organizational Values (including the commitment to learning, shared vision, and open mindedness) have positive effect on the procedure of market intelligence processing. (2) These pair of relationships between the organizational memory and the generation of market intelligence, the generation of market intelligence and the dissemination of market intelligence, and the dissemination of market intelligence and the responsiveness of market intelligence are all strong and positive. (3) The new product success was influenced by the responsiveness of market intelligence.
期刊論文
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3.Sinkula, J. M.、Baker, W. E.、Noordewier, T. A.(1997)。A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior。Journal of the Academy of Marketing Science，25(4)，305-318。  new window
4.Walsh, James P.、Ungson, Gerardo Rivera(1991)。Organizational Memory。Academy of Management Review，16(1)，57-91。  new window
5.Moorman, C.、Miner, A. S.(1997)。The impact of organizational memory on new product performance and creativity。Journal of Marketing Research，34(1)，91-106。  new window
6.Slater, Stanley F.、Narver, John C.(1995)。Market orientation and learning organization。Journal of Marketing，59(3)，63-74。  new window
7.Stafford, E. R.(1994)。Using Co-operative Strategies to Make Alliances Work。Long Range Planning，27(3)，64-74。  new window
8.Schein, Edgar H.(1990)。Organizational culture。American Psychologist，45(2)，109-119。  new window
9.Menon, Anil、Varadarajan, P. Rajan(1992)。A Model of Marketing Knowledge Use within Firms。Journal of Marketing，56(4)，53-71。  new window
10.Horng, Shun-Ching、Chen, Arthur Cheng-Hsui(1998)。Market Orientation of Small and Medium-Sized Firms in Taiwan。Journal of Small Business Management，36(3)，79-85。  new window
11.Moorman, C.(1995)。Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes。Journal of Marketing Research，32(3)，318-335。  new window
12.Shapiro, B. P.(198811)。What the Hell is Market Oriented?。Harvard Business Review，66(6)，119-125。  new window
13.Nevis, E. C.、DiBella, A. J.、Gould, J. M.(1995)。Understanding organizations as learning systems。Sloan Management Review，36(2)，73-85。  new window
14.Armstrong, J. S.、Overton, T. S.(1997)。Estimating non-response bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
15.Deshpande, Rohit、Webster, Frederick E.(1989)。Organizational culture and marketing: defining the research agenda。Journal of Marketing，53(1)，3-15。  new window
16.Dickson, Peter R.(1992)。Toward a general theory of competitive rationality。Journal of Marketing，56(1)，69-83。  new window
17.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。  new window
18.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing，54(2)，1-18。  new window
19.Day, George S.(1994)。Continuous Learning about Markets。California Management Review，36(4)，9-31。  new window
20.Webster, Frederick E. Jr.(1992)。The Changing Role of Marketing in the Corporation。Journal of Marketing，56(4)，1-17。  new window
21.Hurley, R. F.、Hult, G. T. M.(1998)。Innovation, market orientation, and organizational learning: an integration and empirical examination。Journal of Marketing，62(3)，42-54。  new window
22.Sinkula, James M.(1994)。Market Information Processing and Organizational Learning。Journal of Marketing，58(1)，35-45。  new window
23.Baker, William E.、Sinkula, James M.(1999)。The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance。Journal of the Academy of Marketing Science，27(4)，411-427。  new window
24.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing，58(4)，37-52。  new window
25.Garvin, David A.(1993)。Building a learning organization。Harvard Business Review，71(4)，78-91。  new window
26.Kohli, Ajay K.、Jaworski, Bernard J.、Kumar, Ajith(1993)。MARKOR: A Measure of Market Orientation。Journal of Marketing Research，30(4)，467-477。  new window
27.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
28.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing，61(1)，3-21。  new window
29.Huber, George P.(1991)。Organizational Learning: The Contributing Processes and the Literatures。Organization Science，2(1)，88-115。  new window
30.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing，57(3)，53-70。  new window
31.Deshpandé, Rohit、Farley, John U.、Webster, Frederick E. Jr.(1993)。Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis。Journal of Marketing，57(1)，23-37。  new window
32.Fiol, C. Marlene、Lyles, Marjorie A.(1985)。Organizational learning。Academy of Management Review，10(4)，803-813。  new window
33.Matsuno, Ken J.、Mentzer, John T.(2000)。The effects of strategy type on the market orientation-performance relationship。Journal of marketing，64(4)，1-16。  new window
34.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。  new window
35.Hunt, Shelby D.、Morgan, Robert M.(1995)。The Comparative Advantage Theory of Competition。Journal of Marketing，59(2)，1-15。  new window
36.Tushman, Michael L.、Anderson, Philip(1986)。Technological Discontinuities and Organizational Environments。Administrative Science Quarterly，31(3)，439-465。  new window
37.Cohen, Wesley M.、Levinthal, Daniel A.(1990)。Absorptive capacity: A new perspective on learning and innovation。Administrative Science Quarterly，35(1)，128-152。  new window
38.Weiss, A. M.、Heide, J. B.(1993)。The Nature of Organizational Search in High Technology Markets。Journal of Marketing Research，30，220-233。  new window
39.Kumar, Ajith、Dillon, William R.(1987)。Some Further Remarks on Measurement-structure Interaction and the Unidimensionality of Constructs。Journal of Marketing Research，24(4)，438-444。  new window
圖書
1.Ames, B. Charles、Hlavacek, James D.(1989)。Market driven management: Prescriptions for survival in a turbulent world。Homewood, IL：Dow Jones-Irwin。  new window
2.De la Sierra, M. Cauley(1995)。Managing Global Alliances: Key Steps for Successful Collaboration。Addison-Wesley Publishing Company。  new window
3.Sackmann, S. A.(1991)。Cultural Knowledge in Organizations: Exploring the Collective Mind。Sage。  new window
4.Byrne, B. M.(1998)。Structural equation modeling with LISREL, PREL1S, and SIMPLIS: Basis concepts, applications and programming。Lawrence Erlbaum Associates。  new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
6.Jöreskog, K. G.、Sörbom, D. S.(1993)。LISREL 8: A guide to the program and application。Chicago, IL：Scientific Software International, Inc.。  new window
7.Argyris, Chris、Schon, Donald A.(1978)。Organizational Learning: A Theory of Action Perspective。Addison-Wesley Publishing Company。  new window
8.Cyert, R. M.、March, J. G.(1963)。A behavioral theory of the firm。Oxford：Blackwell。  new window
9.Tobin, D. R.(1993)。Re-educating The Corporation: Foundations For The Learning Organization。Oliver Wight Publications。  new window
10.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
11.Senge, Peter、郭進隆、齊若蘭(1990)。第五項修練：學習型組織的藝術與實務。台北：天下文化。  延伸查詢new window
圖書論文
1.Miner, A. S.(1994)。Seeking Adaptive Advantage: Evolutionary Theory and Managerial Action。Evolutionary Dynamics of Organizations。Oxford University Press。  new window
2.Normann, R.(1985)。Developing Capabilities for Organizational Learning。Organizational Strategy and Change。San Francisco, CA：Jossey-Bass。  new window
 
 
 
 
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