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題名:投資型壽險商品購買行為之研究--消費者風險價值觀實證
書刊名:朝陽學報
作者:蘇文斌張元昌夏光華
出版日期:2003
卷期:8:1
頁次:頁263-295
主題關鍵詞:投資型壽險商品購買行為消費者風險價值觀
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:23
期刊論文
1.許士軍(1992)。用行銷眼光掃描生活型態。卓越雜誌,89。  延伸查詢new window
2.Shoemaker, David B.(199905)。The Benefits of private split--dollar ownership of variable life insurance。Journal of Fiancial planning。  new window
3.Plummer, Josoph T.(197401)。The concept and application of ifestyle segmentation。Journal of Marketing,8,34。  new window
4.Kelleher, Kim(1999)。Seeking the financial refuge。Best Review,99(12),65-68。  new window
5.Wind, Yoram(197808)。Issues and Advance in Segmentation Reasure。Journal of Marketing Research,15,317-337。  new window
圖書
1.邱皓政(1999)。量化研究與統計分析。台北:五南圖書出版有限公司。  延伸查詢new window
2.楊孝瀠(1982)。傳播研究與統計學。臺北:臺灣商務印書館。  延伸查詢new window
3.Kotler, Philip、陳正男、王志剛(1987)。行銷學原理。臺北:華泰書局。  延伸查詢new window
4.張紹勳(1994)。SPSS for Windows多變量統計分析。台北:松崗出版社。  延伸查詢new window
5.Hawkin, Del I.、Best, Roger J.、Coney, Kenneth A.、簡貞玉(1992)。消費者行為學。臺北:五南書局。  延伸查詢new window
6.Kanub, Leslie Lazar、Schiffmen, Lean G.、顧萱萱、郭建志(2001)。消費者行為。臺北:學富文化事業有限公司。  延伸查詢new window
7.榮泰生(1999)。消費者行為。臺北:五南書局。  延伸查詢new window
8.Northcote Parkinson, C.、Rustomji, M. K.、Sapre, S. A.、薛迪安(1997)。Peter Dructer。臺北:新雨出版社。  延伸查詢new window
9.方世榮(1999)。市場調查。  延伸查詢new window
10.葛樹人(1987)。心理測驗與統計方法。臺北:桂冠書局。  延伸查詢new window
11.Teas, II Daniel(20000917)。VUL Persistency opportunities: Is the industry in denial ?。National Underwriter, Enlanger。  new window
12.石明家(2001)。SPSS10.X統計資料分析。臺北:碁峰資訊股分有限公司。  延伸查詢new window
13.Mitchell, Arnold(1983)。The Nine American Lifestyle。New York:Macmillian。  new window
14.Engel, J. F.、Warshaw, M. R.、Kinnear, T. C.(1979)。Promotional Strategy: Managing Marketing Communication Process。  new window
15.Enge, J. F.、Blackwell, Roger D.、Kolla, D. T.(1978)。Comsumer Behavior。臺北:華泰。  new window
16.Harper, W.、Boyd, T. R.、Levy, Sidney J.(1967)。Promotion: A Behavior View。Englewood Cliff, N.J:Prentice Hall。  new window
17.koco, Linda(19990531)。VUL Development moves to front Burner。Cincinnati:National underwriter。  new window
18.West, Diane(1997)。Agent still Consumer' Choice, Study Finds。Nation Underwriter。  new window
19.koco, Linda(20000214)。VA developers keep piling on newfeatures。Cincinnati:National underwriter。  new window
20.Wilkerson, Mark(2001)。How to be successful selling VUL in today's volatile market。Erlanger:National Underwriter。  new window
21.Wills, William D.(1974)。lifestyle and Psychographic。Chicago:AMA。  new window
22.Gerald, Zaltman、Burger, Philp C.(1975)。Marketing Research: Fundamentals and Dynamics。  new window
23.Tromblay, Dan、陳家明(2000)。變額保險。台北:財團法人保險事業發展中心。  延伸查詢new window
24.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.、王志剛、謝文雀(1995)。消費者行為。臺北:華泰書局。  延伸查詢new window
25.許士軍(1998)。管理學。台北:東華書局。  延伸查詢new window
26.Kotler, Philip、方世榮(2000)。行銷管理學。臺北市:東華書局。  延伸查詢new window
27.Rogers, Everett M.(1962)。Diffusion of innovations。The Free Press。  new window
28.吳萬益、林清河(2000)。企業研究方法。臺北:華泰。  延伸查詢new window
29.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
其他
1.財團法人保險事業發展中心(2000)。投資型保險商品。  延伸查詢new window
2.Kosnett, Jeffery R.(199905)。No longer at variance,Washington。  new window
圖書論文
1.Baker, Rick(1999)。Bill Nelson reveals how to variable life and annuities can ease your taxburden。Fiancial Service Advisor。Lexington。  new window
 
 
 
 
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