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題名：集團經營特質及策略對績效影響之研究--網路商店之實證
書刊名：資訊管理學報
作者：吳志正 引用關係
作者(外文)：Wu, Jyh-jeng
出版日期：2003
卷期：10:1
頁次：頁85-106
主題關鍵詞：集團經營；差異化策略；競爭者導向；行銷影響力；電子商務；Conglomerate typology；Differentiation strategy；Competitor orientation；Marketing's influence；E-commerce
原始連結：連回原系統網址new window
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  • 共同引用共同引用:10
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本研究針對企業在導入電子商務後，策略型態及行銷影響力對績效之影響做實證性的探討，主要目的在探討「集團經營特質」與「競爭差異策略」對「行銷影響力」與「經營績效」之關連，並且以網路商店中的三大型態：網路書店、旅遊網站、及線上零售業為實證對象。研究結果顯示，網路商店業者採取集團支持或策略聯盟之方式來取得資源，在策略上則藉由結合差異化及競爭者導向以取得優勢，而行銷影響力在本架構扮演重要的中介變數，「集團經營特質」及「競爭差異策略」，將經由「行銷影響力」對「績效」產生影響。
The focus of this research is to discuss the strategy typology and the role of marketing's influence in the E-Commerce. In order to understand the impact of conglomerate typology and strategy to performance. The study will focus on three major on-line industries - on-line bookstores, travel web-sites, and on-line retail - and take an empirical analysis with the method of questionnaire. Results from the survey are follows: On-line stores get resources by conglomerate operation and strategic alliance, Combining the differentiation strategy and competitor orientation to take competitive advantages. Marketing's influence plays a mediating role, which enables conglomerate typology and strategy to influence business performance.
期刊論文
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32.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
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38.吳肇銘、范錚強(2000)。網站使用意向模型之建構與實證－技術接受模型之運用。管理學報，17(3)，461-481。new window  延伸查詢new window
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40.譚浩平(2000)。電子商務四種模式六種類型。數位時代，特刊(1)，26-40。  延伸查詢new window
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研究報告
1.龔俊霖(2001)。我國電子商店經營現況與展望。沒有紀錄。  延伸查詢new window
學位論文
1.游聲裕(2000)。我國電腦及週邊產業企業經營績效剖析(碩士論文)。國立成功大學。  延伸查詢new window
2.盧建男(2000)。國內企業導入電子商務之因素與其績效之研究(碩士論文)。中國文化大學。  延伸查詢new window
3.鄭璁華(2000)。網路購物消費者滿意度之研究--以台灣網路書店為例(碩士論文)。國立中山大學。  延伸查詢new window
4.林錫金(1997)。電子商務業者之資源優勢、策略優勢與績效優勢關係之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
5.黃智強(2000)。影響採用網路購物因素之研究--以網路書店為例(碩士論文)。國立中央大學。  延伸查詢new window
6.潘惠媛(2000)。建構中衛體系電子化網路之研究，沒有紀錄。  延伸查詢new window
7.林國偉(1998)。網路書店之經營型態與行銷策略及經營績效關聯之探索性比較研究，沒有紀錄。  延伸查詢new window
8.夏安齡(2000)。企業間電子商務與內部控制互動性之研究，沒有紀錄。  延伸查詢new window
9.陳昕(1998)。網路商店之資源、事業網路、競爭優勢與行銷策略之關連－以國內販賣個人電腦產品的網站為例，沒有紀錄。  延伸查詢new window
10.黃詩雲(2000)。影響電子商務與專業物流業者策略聯盟因素研究，沒有紀錄。  延伸查詢new window
圖書
1.Kotler, Pilip(1986)。Principles of Marketing。Englewood Cliffs, N. J.：Prentice Hall。  new window
2.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y：McGramn-Hill。  new window
3.Hill, C. W. L.、Jones, G. R.(1998)。Strategic Management-An Integrated Approach。Houghton Mifflin Company。  new window
4.McCarthy, E. Jerome、Perreault, W. P. Jr.(1984)。Basic Marketing: a Managerial Approach。Homewood, IL：Richard D. Irwin, Inc.。  new window
5.司徒達賢(1997)。策略管理。臺北：遠流出版社。  延伸查詢new window
6.Aaker, David A.(1992)。Strategic Market Management。New York：John Wiley & Sons。  new window
7.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
8.Chandler, Alfred D. Jr.(1962)。Strategy and Structure: Chapters in the History of the American Industrial Enterprise。MIT Press。  new window
9.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
10.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
11.Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。  new window
12.交通部統計處(2002)。臺灣地區民眾使用網際網路狀況調查。臺灣地區民眾使用網際網路狀況調查。沒有紀錄。  延伸查詢new window
13.Haeckel, S. H.(1997)。Preface。Reflections on the future of marketing。Cambridge, MA。  new window
 
 
 
 
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