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M.(1999)。Xers and Boomers: Are They that Different in Their Relationship to Web Advertising。沒有紀錄。 | 3. | Rodgers, S.、Sheldon, K.(1999)。The Web Motivation Inventory: Reasons for Using the Web and Their Correlates。沒有紀錄。 | 學位論文1. | 賴乃綺(2001)。誘因贈獎式網路廣告效果研究(碩士論文)。國立政治大學。 延伸查詢 | 2. | 黃于玲(2001)。新聞網站網路廣告訊息之內容分析研究(碩士論文)。國立政治大學。 延伸查詢 | 3. | 許峻偉(1999)。使用者對網路廣告認知與瀏覽行為之研究(碩士論文)。國立台灣科技大學。 延伸查詢 | 4. | 楊書成(1998)。全球資訊網廣告內容對廣告效果影響之探討--網路雜誌之實驗室研究(碩士論文)。國立中央大學。 延伸查詢 | 5. | 許瓊文(1999)。網際網路標題廣告設計上的變化對廣告效果之探討(碩士論文)。彰化師範大學,彰化縣。 延伸查詢 | 6. | 徐釗欽(2000)。Banner不只是Banner:WWW橫幅廣告訊息內容分析(碩士論文)。輔仁大學。 延伸查詢 | 7. | 黃馨瑤(2000)。內容網站型態與橫幅廣告表現方式對廣告效果之影響(碩士論文)。國立政治大學。 延伸查詢 | 8. | 呂允中(1999)。互動式多媒體的特性對於廣告價值、廣告態度、品牌態度以及購買意願的影響(碩士論文)。國立成功大學。 延伸查詢 | 9. | 紀益榔(1999)。橫幅標題式網路廣告表現方式對品牌印象影響之研究(碩士論文)。國立交通大學。 延伸查詢 | 10. | 張若怡(2000)。網頁的廣告環境對廣告效果之影響(碩士論文)。東吳大學。 延伸查詢 | 11. | 谷雅慧(1996)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境(碩士論文)。國立中央大學。 延伸查詢 | 12. | 耿慶瑞(1999)。WWW互動廣告效果之研究(博士論文)。國立政治大學。 延伸查詢 | 13. | 陳筱萍(1994)。刺激尋求動機、焦慮和憂鬱情緒與男性藥物濫用關係之研究(碩士論文)。高雄醫學大學。 延伸查詢 | 14. | 李佳玲(1997)。產品特質、廣告類型與廣告涉入在網路行銷上之應用分析,沒有紀錄。 延伸查詢 | 15. | 劉靜梅(1999)。全球資訊網(WWW)網路廣告效果衡量方式之探討,沒有紀錄。 延伸查詢 | 16. | 徐雍閔(1998)。競爭廣告與減價策略對廣告效果影響之探討-WWW媒體之實驗室,0。 延伸查詢 | 17. | 陳俊琪(2000)。在不同涉入程度下網頁設計的方式對消費者購買意願、態度及記憶的影響之探討-以行動電話為例,沒有紀錄。 延伸查詢 | 18. | 簡明哲(1998)。網路廣告之版面位置與注目率關係研究,沒有紀錄。 延伸查詢 | 圖書1. | Zuckerman, Marvin(1994)。Behavioral Expressions and Biosocial Bases of Sensation Seeking。Cambridge University Press。 | 2. | Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 | 3. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 4. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | 5. | 劉孟華(1999)。品牌大贏家。品牌大贏家。臺北。 延伸查詢 | 圖書論文1. | Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。 | |
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