After Taiwan joined the World Trade Organization, it should become more internationalization. To promote Taiwan's financial competitive ability, the government of Taiwan permitted financial industry to establish financial holding companies. However, there are so many kinds of problems about the operation of financial holding companies. Thus, the motivation of this study was to investigate the needs of education and training in financial holding companies. In this study, the researcher chose financial planners working in financial holding companies lead by insurance industries as research samples. The purpose of this study was to find the financial planners' management education and financial training importance recognition and needs. The results of this study provided financial holding companies some ideas regarding designing their education and training courses. The researcher used the self-made "Financial Planners' Management Education and Financial Training Importance Recognition and Needs Questionnaire" as the survey tool in this study. After pre-testing and validity testing, the researcher used stratified random sampling and a statistics equation to calculate the appropriate numbers of research samples. The statistics methods used in this study, including Descriptive Statistics, Independent t-test, One-way ANOVA, Multiple Response Analysis, and Cluster Analysis. The main findings of this study are as following. First, financial planners' importance recognition are different based on their demographic data. Second, financial planners viewed their companies and branches as a main provider of their training courses. Meanwhile, they prefer an outside instructor rather than an in-house one. Finally, financial planners also intended to improve their general and professional competencies. Among all of the competencies, marketing is the most important one. As far as the other professional competencies are concerned, financial renovation is also important.