考慮選擇集合與異質性之個體城際客運選擇模式__臺灣人文及社會科學引文索引資料庫

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題名：	考慮選擇集合與異質性之個體城際客運選擇模式
書刊名：	運輸計劃
作者：	楊志文／段良雄
作者(外文)：	Yang, Chih-wen／Duann, Liang-shyong
出版日期：	2004
卷期：	33:2
頁次：	頁391-420
主題關鍵詞：	選擇集合；個體異質性；多項羅機；兩階段選擇模式；Choice set；Individual heterogeneity；Multinomial logit；Two-stage choice model
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(3) 博士論文(2) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:73

本研究利用自行設計的問卷蒐集敘述偏好數據，進行台南台北間城際大眾運輸旅客的旅運選擇行為研究。研究的目的在於探討選擇集合、個體異質性、與新方案加入市場對旅客的個體選擇行為之影響。研究結果發現以內生方式決定個體旅客選擇集合的兩階段選擇模式的解釋能力相當良好。旅行時間與旅行成本變數在兩階段選擇模式的選擇集合與方案選擇階段都發揮了作用。在異質性方面，不論是在選擇集合階段或方案選擇階段考慮個體的異質性均可顯著增加模式的解釋能力，但方案選擇階段的個體異質程度對模式解釋能力之影響大於選擇集合階段之影響。兩階段均考慮個體異質性模式之績效優於僅在單一階段考慮、異質性之模式，而個體在不同階段的異質性可能互相影響。新方案高鐵加入市場對個體旅客的選擇集合與方案選擇均產生影響。

以文找文

In this study stated preference data were used to examine travel behavior for passengers traveling between Tainan and Taipei. The purpose is to discuss the effects of choice set generation, individual’s heterogeneity and the inclusion of new alternative in the market on individual traveler s choice behavior. The results showed that two-stage choice models, whose choice sets were endogenously decided, had very good explanatory power. Travel time and travel cost variables affected both the choice set generation stage and alternative choice stage. Including heterogeneity in the choice set generation stage or alternative choice stage would significantly increase models’ explanatory power. The effect of heterogeneity in the alternative choice stage is greater than that of the choice set generation stage. The model considering heterogeneity in both stages obtained best results. The heterogeneity in different stages would affect each other. The new alternative high-speed rail would affect individual traveler s choice set and alternative choice.

以文找文

期刊論文
1.	Bhat, C. R.(2000)。Incorporating Observed and Unobserved Heterogeneity in Urban Work Travel Mode Choice Modeling。Transportation Science，34(2)，228-238。
2.	Bhat, Chandra R.(2001)。Quasi-Random Maximum Simulated Likelihood Estimation of the Mixed Multinomial Logit Model。Transportation Research, Part B: Methodological，35(7)，677-693。
3.	Kroes, E. P.、Sheldon, R. J.(1988)。Stated Preference Methods: An Introduction。Journal of Transport Economics and Policy，22，11-25。
4.	Haab, T. C.、Hicks, R. L.(1997)。Accounting for choice set endogeneity in random utility models of recreation demand。Journal of Environmental Economics Management，34，127-147。
5.	Chintagunta, P. K.、Jain, D. C.、Vilcassim, N. J.(1991)。Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data。Journal of Marketing Research，28(4)，417-428。
6.	Srinivasan, Kannan、Gonul, Fusun(1993)。Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues。Marketing Science，12(3)，213-229。
7.	Srinivasan, T. C.、Andrews, R. L.(1995)。Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data。Journal of Marketing Research，32(1)，30-41。
8.	Swait, J.、Louviere, J. J.(1993)。The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models。Journal of Marketing Research，30，305-314。
9.	Swait, J. D.、Ben-akiva, M.(1987)。Incorporation Random Constraints in Discrete Models of Choice Set Generation。Transportation Research, Part B: Methodological，21，91-102。
10.	Manrai, A. K.(1995)。Mathematical Models of Brand Choice Behavior。European Journal of Operational Research，82(1)，1-17。
11.	Manrai, A. K.、Andrews, R. L.(1998)。Two-Stage Discrete Choice Models for Scanner Panel Data: An Assessment of Process and Assumptions。European Journal of Operational Research，111，193-215。
12.	Swait, J. D.、Ben-akiva, M.(1987)。Empirical Test of a Constrained Choice Discrete Model: Mode Choice in Sao Paulo。Transportation Research, Part B: Methodological，21，103-115。
13.	Fotheringham, A. S.(1988)。Consumer Store Choice and Choice Set Definition。Marketing Science，6，299-310。
14.	Ben-akiva, M.、Boccara, B.(1995)。Discrete Choice Models with Latent Choice Sets。International Journal of Research in Marketing，12，9-24。
15.	Siddarth, S.、Bucklin, R. E.、Morrison, D. G.(1995)。Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data。Journal of Marketing Research，32，255-266。
16.	Bronnenberg, B. J.、Vanhonacker, W. R.(1996)。Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition。Journal of Marketing Research，33，163-173。
17.	Horowitz, J. L.、Louviere, J. J.(1995)。What Is the Role of Consideration Sets in Choice Modeling?。International Journal of Research in Marketing，12，39-54。
18.	Swait, J. D.(2001)。Choice Set Generation Within the Generalized Extreme Value Family of Discrete Choice Models。Transportation Research, Part B: Methodological，35，643-666。
19.	Bhat, C. R.(1998)。Accommodating Variations in Responsiveness to Level-of-Service Measures in Travel Mode Choice Modeling。Transportation Research, Part A: Policy and Practice，32，495-507。
20.	Chiang, J.、Chib, S.、Narasimhan, C.(1999)。Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity。Journal of Econometrics，89，223-248。
21.	Fowkes, T.、Wardman, M.(1988)。The Design of Stated Preference Travel Choice Experiments, with Special reference to Inter-Personal Taste Variations。Journal of Transport Economics and Policy，22，27-44。

研究報告
1.	Andrews, R. L.、Manrai, A. K.(1995)。A Feature-Based Screening Model of Brand Consideration and Choice of Scanner Data。Newark, DE。
2.	Basar, G.、Bhat, C. R.(2002)。A Parameterized Consideration Set Model for Airport Choice: An Application to the San Francisco Bay Area。沒有紀錄。

學位論文
1.	Swait, J. D.(1984)。Probabilistic Choice Set Formation in Transportation Demand Models(博士論文)。MIT，Cambridge, MA。

圖書
1.	Hague Consulting Group(1992)。ALOGIT User's Guide, Version 3.2。ALOGIT User's Guide, Version 3.2。The Hague, Netherlands：Hague Consulting Group, The Hague。
2.	Ben-Akiva, Moshe E.、Lerman, Steven R.(1985)。Discrete choice analysis: Theory and application to travel demand。Cambridge, Massachusetts：MIT Press。
3.	Louviere, Jordan J.、Hensher, David A.、Swait, Joffre D.(2000)。Stated Choice Methods: Analysis and Applications。Cambridge University Press。
4.	Aptech Systems(1995)。Gauss Applications: Maximum Likelihood。Gauss Applications: Maximum Likelihood。Maple Valley, WA。
5.	Train, K.(2003)。Discrete Choice Models with Simulation。Discrete Choice Models with Simulation。沒有紀錄。

圖書論文
1.	McFadden, Daniel L.(1973)。Conditional Logit Analysis of Qualitative Choice Behavior。Frontiers in Econometrics。Academic Press。

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