Due to increasing demands in leisure lives, increasing proportion of popularity are engaged into outdoor traveling activities, which enhance constant development of traveling market in leisure farm and become one traveling option in our country. The main purpose of this study is to understand the Repeat Visits and their satisfactions of Zou-ma-lai Farm through the questionnaire survey. The investigation was conducted from July to August, 2008. Total 393 copies of effective questionnaires were received, which are used methods including factor analysis, t-test, one way ANOVA, chi-square test and logistic regression. It was shown that the majority of visitors was from southern Taiwan and fell into the mid-age. In addition, most visitors were middle/high household income levels, highly educated and work in service industry. Furthermore, most visitors were first time to visit this destination (55.7%), with relatives/friends (36.1%) and half (29.3%)or one (46.8%) day stay. Private vehicles (48.3%) 、Moto bay(23.4%) and bland tour bus (14.8%) were the main transportation utilized by the visitors. To know this destination, the main resource is through the information from relatives and friends. The Logistic Regression research findings are powerful predicting image variables on repeat visits were food and beverage facility and service, goods price, personal services. Suggestion is that Zou-ma-lai Farm should cooperate with some related department in university to improve significant factors.