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題名:公共關係專業倫理初探--「形象論」及其適用情境
書刊名:廣告學研究
作者:張依依 引用關係
作者(外文):Chang, EE
出版日期:2005
卷期:23
頁次:頁35-60
主題關鍵詞:中性論公關專業倫理形象論情境案例規範性理論道德律Ethical frameworkMoralNormative theoryPersona theoryPublic relations ethicsScenario cases
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:24
期刊論文
1.Baker, S.、Martinson, D. L.(2002)。Out of the red-light district: Five principles for ethically proactive public relations。Public Relations Quarterly,47(3),15-19。  new window
2.Baker, Sherry、Martinson, David L.(2001)。The TARES Test: Five Principles for Ethical Persuasion。Mass Media Ethics,16(2/3),148-175。  new window
圖書
1.熊源偉(1994)。公共關係學。臺北:天一圖書公司。  延伸查詢new window
2.Seitel, F. P.(1992)。The Practice of Public Relations。New York:Macmillan Press。  new window
3.袁自玉(1988)。公共關係。臺北:前程企業管理公司。  延伸查詢new window
4.Cutlip, Scott M.、Center, Allen H.、Broom, Glen M.(1985)。Effective public relations。Englewood Cliffs, NJ:Prentice Hall。  new window
其他
1.中央日報(1990)。保護動物成風氣,人造皮草漸風行。  延伸查詢new window
2.何美惠(1989)。反煙風波與新聞自由。  延伸查詢new window
3.張佑之(1990)。譴責皮草,在美形成風氣。  延伸查詢new window
4.陳佩周(1996)。香菸大戰,下一代當砲灰。  延伸查詢new window
5.黃光國(1992)。倫理與法律:台灣社會法治乖常的社會心理分析。  延伸查詢new window
6.羅國杰(2002)。倫理學。  延伸查詢new window
7.顧孝麟(1990)。愛牠,就不要剝牠的皮。  延伸查詢new window
8.馬林沃斯(1996)。電視台助傑克森顛例黑白。  延伸查詢new window
9.(1999)。The Associated Press。  new window
10.Abramson, J.(1992)。Former U.S. envoy, two other indicted for pushing gulf war in pay of Kuwait。  new window
11.Agins, T.(1994)。Is it a TV show? Or is it advertising?。  new window
12.Bok, S.(1979)。Lying: Moral choice in public and private life。  new window
13.Born, M.(2003)。  new window
14.Carlisle, J.(1993)。Public relationships: Hill & Knowlton, Robert Gray, and the CIA。  new window
15.Center, A. & Walsh, F.(1985)。Public relations practices, managerial case studies and problems。  new window
16.Christians, C. G., Rotzoll, K. B. & Fackler, M.(1991)。Media ethics。  new window
17.Culbertson, H. M. & Chen, N.(2003)。Public Relations Ethics: Some Foundations。  new window
18.Deception on Capitol Hill.(1992)。The New York Times。  new window
19.Dunn, W.(1987)。Public relations, a contemporary approach。  new window
20.Edgett, R.(2002)。Toward an ethical framework for advocacy in public relations。  new window
21.Edison, T. E.(1992)。Public relations firm had no reason to question Kuwaiti‘s testimony。  new window
22.Edison, T. E.(1992)。Hill & Knowlton denies wrongdoing。  new window
23.Goldman, A. H.(1980)。The moral foundation of professional ethics。  new window
24.Goodell, J.(1990)。What Hill & Knowlton can do for you, and what it couldn‘t do for itself。  new window
25.(1992)。Groups claim Kuwaiti incubator story false。  new window
26.(1992)。Gulf War PR staffs get medals, but combat units still waiting。  new window
27.Harrison, S. L.(1990)。Pedagogical ethics for public relations and advertising。  new window
28.Hutchison, L. L.(2002)。Teaching ethics across the public relations curriculum。  new window
29.Lantos, S. T.(1992)。Kuwaiti gave consistent account of atrocities。  new window
30.MacArthur, J. R.(1992)。Remember Nayirah, witness for Kuwait?。  new window
31.MacArthur, J. R.(1992)。Retracted testimony。  new window
32.McBride, G.(1989)。Ethical thought in public relations history: Seeking a relevant perspective。  new window
33.(2002)。National Osteoporosis Society。  new window
34.(1992)。Official says he can prove incubator story。  new window
35.(1969)。Politics and Biafran relief。  new window
36.Pope, K.(1994)。Product placements creep into video games。  new window
37.Public Relations Society of America(2000)。PRSA Member Code of Ethics 2000。  new window
38.Ryan, M. & Martinson, D. M.(1989)。Ethical values, the flow of jounralistic information, and public relations persons。  new window
39.Sidey, H.(1990)。History lessons。  new window
40.Stremlau, J. J.(1977)。The international politics of the Nigerian civil war, 1967-1970。  new window
41.Van Leuven, J.(1999)。Four new course competencies for majors。  new window
42.Warner, F.(1995)。Why it‘s getting harder to tell the shows from the ads?。  new window
43.Wilcox, D. L., Ault, P. H., & Agee, W. K.(1992)。Public relations strategies and tactics。  new window
圖書論文
1.Grunig, J. E.、Grunig, L. A.(1992)。Models of public relations and communication。Excellence in public relations and communication management。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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