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題名:社群媒體時代下的公關專業倫理:探討公關倫理核心價值與挑戰
書刊名:傳播與社會學刊
作者:鄭怡卉
作者(外文):Cheng, I-huei
出版日期:2020
卷期:53
頁次:頁91-123
主題關鍵詞:公關專業倫理社群媒體新媒體PR ethicsSocial mediaNew media
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:32
  • 點閱點閱:4
期刊論文
1.Seltzer, T.、Mitrook, M. A.(2007)。The dialogic potential of weblogs in relationship building。Public Relations Review,33(2),227-229。  new window
2.羅文輝、陳韜文、潘忠黨(20010700)。大陸、香港與臺灣新聞人員對新聞倫理的態度與認知。新聞學研究,68,53-89。new window  延伸查詢new window
3.Alfonso, G. H.、Migual, R. V.(2006)。Trends in online media relations: Web-based corporate press rooms in leading international companies。Public Relations Review,32(3),267-275。  new window
4.Baker, S.、Martinson, D. L.(2002)。Out of the red-light district: Five principles for ethically proactive public relations。Public Relations Quarterly,47(3),15-19。  new window
5.張依依(20050100)。公共關係專業倫理初探--「形象論」及其適用情境。廣告學研究,23,35-60。new window  延伸查詢new window
6.羅文輝、張黎文(19970700)。臺灣新聞人員的專業倫理:1994年的調查分析。新聞學研究,55,244-271。new window  延伸查詢new window
7.Smith, B. G.(2010)。The evolution of the blogger: Blogger considerations of public relations-sponsored content in the blogosphere。Public Relations Review,36(2),175-177。  new window
8.Yang, S.-U.、Kang, M.(2009)。Measuring blog engagement: Testing a four-dimensional scale。Public Relations Review,35(3),323-324。  new window
9.Ingenhoff, D.、Koelling, A. M.(2009)。The potential of Web sites as a relationship building tool for charitable fundraising NPOs。Public Relations Review,35(1),66-73。  new window
10.黃懿慧(20010700)。公共關係之「關係」研究--研究方向的省思與展望。廣告學研究,17,21-44。new window  延伸查詢new window
11.Waters, Richard D.、Burnett, Emily、Lamm, Anna、Lucas, Jessica(2009)。Engaging stakeholders through social networking: How nonprofit organizations are using Facebook。Public Relations Review,35(2),102-106。  new window
12.俞旭、黃煜(19970700)。市場強勢典範與傳媒的倫理道德--香港個案之研究。新聞學研究,55,224-243。new window  延伸查詢new window
13.楊汝椿(19960100)。另類記者的媒體改造經驗:兼論內部新聞自由和新聞倫理重建。新聞學研究,52,83-94。new window  延伸查詢new window
14.Eyrich, N.、Padman, M. L.、Sweetser, K. D.(2008)。PR practitioners' use of social media tools and communication technology。Public relations review,34(4),412-414。  new window
15.Cabot, M.(2005)。Moral development and PR ethics。Journal of Mass Media Ethics,20(4),321-332。  new window
16.Bowen, S. A.(2004)。Expansion of ethics as the tenth generic principle of public relations excellence: A Kantian theory and model for managing ethical issues。Journal of Public Relations Research,16(1),65-92。  new window
17.Park, Hyojung、Reber, Bryan H.(2008)。Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships。Public Relations Review,34(4),409-411。  new window
18.Ye, L.、Ki, E. J.(2012)。The status of online public relations research: An analysis of published articles in 1992-2009。Journal of Public Relations Research,24(5),409-434。  new window
19.Jin, Y.、Liu, B. F.、Austin, L. L.(2014)。Examining the role of social media in effective crisis management: The effects of crisis origin, information form, and source on publics' crisis responses。Communication Research,41(1),74-94。  new window
20.Jin, Yan、Liu, Brooke Fisher(2010)。The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs。Journal of Public Relations Research,22(4),429-455。  new window
21.Sweetser, K. D.(2010)。A losing strategy: The impact of nondisclosure in social media on relationships。Journal of Public Relations Research,22(3),288-312。  new window
22.Gilpin, D.(2010)。Organizational image construction in a fragmented online media environment。Journal of Public Relations Research,22(3),265-287。  new window
23.梁偉賢(20030100)。為誰服務--老闆、集團、黨派、還是讀者?--傳媒操守的個案與理論。新聞學研究,74,73-93。new window  延伸查詢new window
24.陳文玲(19920900)。從心所欲而不踰矩? ﹣﹣談廣告道德與社會責任的關係。新聞學研究,46,51-58。new window  延伸查詢new window
25.劉美琪(19940300)。廣告從業人員專業道德認知研究。廣告學研究,3,145-158。new window  延伸查詢new window
26.Bowen, S. A.(2010)。An examination of applied ethics and stakeholder management on top corporate websites。Public Relations Journal,4(1)。  new window
27.Bowen, S. A.(2013)。Using classic social media cases to distill ethical guidelines for digital engagement。Journal of Mass Media Ethics: Exploring Questions of Media Morality,28(2),119-133。  new window
28.Coleman, R.、Wilkins, L.(2009)。The moral development of public relations practitioners: A comparison with other professions and influences on higher quality ethical reasoning。Journal of Public Relations Research,21(3),318-340。  new window
29.David, P.(2004)。Extending symmetry: Toward a convergence of professionalism, practice and pragmatics in public relations。Journal of Public Relations Research,16(2),185-211。  new window
30.Lee, S. T.、Cheng, I.-H.(2011)。Characteristics and dimensions of ethical leadership in public relations。Journal of Public Relations Research,23(1),46-74。  new window
31.Lee, S. T.、Cheng, I.-H.(2012)。Ethics management in public relations: Practitioner conceptualizations of ethical leadership, knowledge, training and compliance。Journal of Mass Media Ethics,27,80-96。  new window
32.McBride, G.(1989)。Ethical thought in public relations history: Seeking a relevant perspective。Journal of Mass Media Ethics,4(1),5-20。  new window
33.Newell, J.、Pilotta, J. J.、Thomas, J. C.(2008)。Mass media displacement and saturation。International Journal on Media Management,10(4),131-138。  new window
34.Wigley, S.、Zhang, W.(2011)。A study of PR practitioners' use of social media in crisis planning。Public Relations Journal,5(3),1-16。  new window
35.Xifra, J.、Huertas, A.(2008)。Blogging PR: An exploratory analysis of public relations weblogs。Public Relations Review,34(3),269-275。  new window
36.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
37.Edgett, Ruth(2002)。Toward an Ethical Framework for Advocacy in Public Relations。Journal of Public Relations Research,14(1),1-26。  new window
38.Sweetser, K. D.、Metzgar, E.(2007)。Communicating during crisis: Use of blogs as a relationship management tool。Public Relations Review,33(3),340-342。  new window
39.Trammell, Kaye D.(2006)。Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective。Public Relations Review,32(4),402-406。  new window
圖書
1.李湘君(2004)。當代公共關係:策略、管理與挑戰。台北:亞太圖書。  延伸查詢new window
2.Bivins, T.(2004)。Mixed media: Moral distinctions in advertising, public relations, and journalism。Mahwah, NJ:Lawrence Erlbaum。  new window
3.馬驥伸(1997)。新聞倫理。台北:三民。  延伸查詢new window
4.陳一香(2007)。公共關係:理論、策略與應用。臺北市:雙葉書廊。  延伸查詢new window
5.臧國仁、孔誠志(1989)。公關手冊:公關原理與本土經驗。台北:商周文化。  延伸查詢new window
6.DiStaso, M. W.、Bortree, D. S.(2014)。Ethical practice of social media in public relations。New York, NY:Routledge。  new window
7.Fitzpatrick, K.、Bronstein, C.(2006)。Ethics in public relations: Responsible advocacy。Thousand Oaks, CA:Sage。  new window
8.Gower, K. K.(2007)。Legal and ethical considerations for public relations。Long Grove, IL:Waveland Press, Inc.。  new window
9.Kant, I.、Ellington, J. W.、Carus, P.(1977)。Prolegomena to any future metaphysics that will be able to come forward as science。Indianapolis, IN:Hackett。  new window
10.Lattimore, D.、Baskin, O.、Heiman, S. T.、Toth, E. L.、Van Leuven, J. K.(2011)。Public relations: The profession and the practice。New York:McGraw Hill。  new window
11.Lieber, P. S.(2006)。Public relations ethics: A cross-cultural analysis。Cambridge:Proquest。  new window
12.Parsons, P. J.(2004)。Ethics in public relations: A guide to Best Practice。London:Kogan Press。  new window
13.Strauss, Anselm L.、Corbin, Juliet M.(1990)。Basics of qualitative research: Grounded theory procedure and techniques。Sage。  new window
圖書論文
1.Grunig, J. E.(1989)。Symmetrical presuppsitions as a framework for public relations theory。Public Relations Theory。N. J.:Lawrence Erlbaum Associates。  new window
2.Shweder, R. A.、Mahapatra, M.、Miller, J. G.(1987)。Culture and moral development。The emergence of morality in young children。Chicago:University of Chicago Press。  new window
3.Berger, B. K.(2007)。Public relations and organizational power。The future of excellence in public relations and communication management: Challenges for the next generation。Mahwah, NJ:Lawrence Erlbaum。  new window
4.Bortree, D. S.(2014)。Corporate social responsibility in environmental crisis: A case study of BP's YouTube response。Ethical practice of social media in Public Relations。New York, NY:Routledge。  new window
5.Coombs, W. T.(2014)。Nestlé and Greenpeace: The battle in social media for ethical palm oil sourcing。Ethical practice of social media in Public Relations。New York, NY:Routledge。  new window
6.Curtin, P. A.、Boynton, L. A.(2001)。Ethics in public relations: Theory and practice。Handbook of public relations。Thousand Oaks, CA:Sage。  new window
7.Gallicano, T. D.、Bivins, T. H.、Cho, Y. Y.(2014)。Considerations regarding ghost blogging and ghost commenting。Ethical practice of social media in public relations。New York, NY:Routledge。  new window
8.Lee, A. M.、Gil De Zuñiga, Homero、Coleman, R.、Johnson, T. J.(2014)。The dialogic potential of social media: Assessing the ethical reasoning of companies' public relations on Facebook and Twitter。Ethical practice of social media in public relations。New York, NY:Routledge。  new window
9.Logan, N.、Tindall, N. T. J.(2014)。Coca-Cola, community, diversity, and cosmopolitanism: How public relations builds global trust and brand relevance with social media。Ethical practice of social media in Public Relations。New York, NY:Routledge。  new window
10.Miller, J. G.(2006)。Insights into moral development from cultural psychology。Handbook of moral development。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
11.Pfau, M.、Wan, H.-H.(2006)。Persuasion: An intrinsic function of public relations。Public relations theory。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
12.Wainryb, C.(2006)。Moral development in culture: Diversity, tolerance, and justice。Handbook of moral development。New York:Wiley。  new window
13.Grunig, James E.(2001)。Two-way symmetrical public relations: Past, present, and future。Handbook of Public Relations。Sage。  new window
 
 
 
 
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