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題名:應用層級貝氏法於線上消費行為管制之探索研究
書刊名:商管科技季刊
作者:羅淑娟蔡佳璋
作者(外文):Lo, Shu-chuanTsai, Chia-chang
出版日期:2005
卷期:6:2
頁次:頁237-251
主題關鍵詞:層級貝氏混合模式顧客異質性管制圖消費者行為Hierarchical BayesFinite mixture modelHeterogeneity across CustomersControl chartConsumer behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:25
  在本研究中我們使用消費間隔模式分析顧客間的異質性,並使用混合模型將顧客分成理想狀態、合理狀態和危險狀態。這兩種模式都是使用層級貝式的觀念,並透過馬可夫蒙地卡羅法的方法來估計所需的參數。最後,我們選擇以合理狀態的機率密度函數,運用管制圖的方式來監控顧客消費行為。管制圖通常是被企業用在產品品質的管制上,它提供一個合理的時間點去修正產品品質的偏差。本研究的管制圖包含一個顧客的消費問隔時間和最近消費時間。
  In this paper, we follow the model of interpurchase to get the heterogeneity across customers. Then we use mixture model to segment customers into three groups as super-active, active and inactive states. Both models are solved by hierarchical Bayes via Markov Chain Monte Carlo method. At last, we employ X chart based on the density of active component to monitor consumer behavior. Control charts have been widely used in industry to control the quality of products. They provide an economical timing to launch corrective actions. The information on X chart includes interpurchase times and recency for an individual customer.
期刊論文
1.Roberts, S. W.(1959)。Control chart tests based on geometric moving averages。Technometrics,1(3),239-250。  new window
圖書
1.Congdon, P.(2001)。Bayesian Statistical Modelling。Bayesian Statistical Modelling。New York, NY:John Wiley & Sons, Inc.。  new window
2.Hughes, Arthur M.(1994)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program。Probus Publishing Company。  new window
3.Shewhart, W. A.(1931)。Economic Control of Quality of Manufactured Product。New York:Bell Telephone Laboratories, Inc.。  new window
其他
1.Allenby, G. M., Leone, R. P., & Jen, L.(1999)。A Dynamic Model of Purchase Timing With Application to Direct Marketing。  new window
2.Carlin, B. P., & Chib, S.(1995)。Bayesian Model Choice via Markov Chain Monte Carlo Method。  new window
3.Evans, M., Guttan, I., & Olkin, I.(1992)。Numerical aspects in estimating the parameters of a mixture of normal distributions。  new window
4.Gelfand, A. E., & Smith, A. F. M.(1990)。Sampling-Based Approach to Calculating Marginal。  new window
5.Wortham, A. W., & Ringer, L. J.(1971)。Control Via Exponential Smooth。  new window
 
 
 
 
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