| 期刊論文| 1. | Green, P. E.、Rao, V. R.(1971)。Conjoint Measurement for Quantifying Judgmental Data。Journal of Marketing Research，8(3)，355-364。   | | 2. | Green, Paul E.、Srinivasan, V.(1990)。Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice。Journal of Marketing，54(4)，3-19。 | | 3. | Wittink, D. R.、Cattin, P.(1989)。Commercial Use of Conjoint Analysis: An Update。Journal of Marketing，53(3)，91-96。 | | 4. | Green, P. E.、Srinivasan, V.(1978)。Conjoint analysis in consumer research: Issues and outlook。Journal of Consumer Research，5(2)，103-123。 | | 5. | Breidert, Christoph、Hahsler, Michael、Reutterer, T.(2006)。A Review of Methods for Measuring Willingness-to-pay。Innovative Marketing，2(4)，8-32。 | | 6. | 黃璋如。消費者對蔬菜安全偏好之聯合分析。農業經濟半年刊，66，21-47。 延伸查詢 | | 7. | 羅淑娟、蔡佳璋。應用層級貝式法於線上消費行為管制之探索研究。商管科技季刊，6，237-251。 延伸查詢 | | 8. | Alriksson, Stina、Öberg, Tomas。Conjoint Analysis for Environmental Evaluation - A Review of Methods and Applications。Environment Science Research & Pollution，15(3)，244-257。 | | 9. | Belcher, Ken W.、Germann, Andrea E.、Schmutz, Josef K.。Beef with Environmental and Quality Attributes: Preferences of Environmental Group and General Population Consumers in Saskatchewan, Canada。Agriculture and Human Values，24(3)，333-342。 | | 10. | Bishai, D.、Sindelar, J.、Ricketts, E. P.、Huettner, S.、Cornelius, L.、Lloyd, J. J.、Havens, J. R.、Latkin, C. A.、Strathdee, S. A.。Willingness to Pay for Drug Rehabilitation: Implications for Cost Recovery。Journal of Health Economics，27(4)，959-972。 | | 11. | Bradlow, Eric T.。Current Issues and a 'Wish List' for Conjoint Analysis。Applied Stochastic Models in Business and Industry，21(4/ 5)，319-323。 | | 12. | Cattin, Philippe、Punj, Girish。Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis。Marketing Science，3(1)，73-82。 | | 13. | Earnhart, Dietrich。Using Contingent-pricing Analysis to Value Open Space and Its Duration at Residential Locations。Land Economics，82(1)，17-35。 | | 14. | Green, Paul E.、DeSarbo, Wayne S.。Additive Decomposition of Perceptions Data Via Conjoint Analysis。The Journal of Consumer Research，5(1)，58-65。 | | 15. | Green, Paul E.、Krieger, Abba M.。An Application of a Product Positioning Model to Pharmaceutical Products。Marketing Science，11(2)，117-132。 | | 16. | Horst, H. S.、Huirne, R. B. M.、Dijkhuizen, A. A.。Eliciting the Relative Importance of Risk Factors Concerning Contagious Animal Diseases Using Conjoint Analysis: A Preliminary Survey Report。Preventive Veterinary Medicine，27(3/ 4)，183-195。 | | 17. | Lenk, Peter J.、DeSarbo, Wayne S.、Green, Paul E.、Young, Martin R.(1996)。Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs。Marketing Science，15(2)，173-191。 | | 18. | Lieberman, Michael。Using Conjoint Analysis to Shape the Message。Admap，38(10)，27-29。 | | 19. | Louviere, Jordan J.、Hensher, David A.。Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event。The Journal of Consumer Research，10(3)，348-361。 | | 20. | Louviere, Jordan J.、Islam, Towhidul。A Comparison of Importance Weights and Willingness-to-pay Measures Derived from Choice-based Conjoint, Constant Sum Scales and Best-worst Scaling。Journal of Business Research，61(9)，903-911。 | | 21. | McFadden, Daniel。The Choice Theory Approach to Market Research。Marketing Science，5(4)，275-297。 | | 22. | Rambonilaza, Mbolatiana、Dachary-Bernard, Jeanne。Land-use Planning and Public Preferences: What Can We Learn from Choice Experiment Method?。Landscape and Urban Planning，83(4)，318-326。 | | 23. | Zinkham, F. Christian、Holmes, Thomas P.、Mercer, D. Evan。Conjoint Analysis: A Preference-based Approach for the Accounting of Multiple Benefits in Southern Forest Management。Southern Journal of Applied Foresting，21(4)，180-186。 | 會議論文| 1. | Huang-Tzeng, C.-J.。Evaluation on the Contribution of Organic Farming to Food Safety and Environment。 | | 2. | Huber, J. C.、Wittink, D. R.、Fiedler, J. A.、Richard, L. M.。An Empirical Comparison of ACA and Full Profile Judgements。Sequim, WA。 | | 3. | Johnson, R. M.。Understanding HB: An Intuitive Approach。Sequim, WA。 | 研究報告| 1. | Hartmann, A.、Sattler, H.。Commercial Use of Conjoint Analysis in Germany, Austria, and Switzerland。Hamburg, Germany。 | | 2. | Johnson, Richard M.。History of ACA。Sequim, WA。 | | 3. | Johnson, R.、Orme, B.。Getting the Most from CBC。Sequim, WA。 | | 4. | Orme, Bryan。Sample Size Issues for Conjoint Analysis Studies。Sequim, WA。 | | 5. | Orme, Bryan。Hierarchical Bayes: Why All the Attention?。Sequim, WA。 | | 6. | Sawtooth Software Inc.。The CBC/HB System for Hierarchical Bayes Estimation。Sequim, WA。 | | 7. | Sawtooth Software Inc.。CBC/HB Software for Hierarchical Bayes Estimation for CBC Data V4。Sequim, WA。 | | 8. | Sawtooth Software Inc.。The CBC System for Choice-based Conjoint Analysis。Sequim, WA。 | 學位論文| 1. | 李昊(2003)。臺灣海岸管理制度之檢討與方案之評估：聯合分析方法之應用(碩士論文)。國立臺北大學。 延伸查詢 | | 2. | 張可欣。業者與消費者對民宿網站功能偏好之研究。 延伸查詢 | 圖書| 1. | McFadden, D.。Measuring Willingness-to-pay for Transportation Improvements。Theoretical Foundations of Travel Choice Modeling。Amsterdam, The Netherlands。 | | 2. | Orme, Bryan K.。Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research。Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research。Madison, WI。 | |