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題名:廣告音樂在不同涉入型態下之效果與影響機制
書刊名:管理學報
作者:彭縱仁練乃華 引用關係
作者(外文):Peng, Tsung-jenLien, Nai-hwa
出版日期:2005
卷期:22:4
頁次:頁415-428
主題關鍵詞:音樂訊息一致性音樂評價認知涉入情感涉入同理心Music-message congruencyMusic valenceCognitive involvementAffective involvementEmpathy
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:4
  • 點閱點閱:60
期刊論文
1.Bozman, C. S.、Muehling, D.、Pettit-O'Malley, K. L.(1994)。The directional influence of music backgrounds in television advertising。Journal of Applied Business Research,10(1),14-18。  new window
2.Bruner, G. C.(1990)。Music, mood, and marketing。Journal of marketing,54(4),94-104。  new window
3.Deighton, John、Romer, Daniel、McQueen, Josh(1989)。Using drama to persuade。Journal of Consumer Research,16(3),335-343。  new window
4.Heckler, S. E.、Childers, T. L.(1992)。The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?。Journal of Consumer Research,18(1),475-492。  new window
5.Huron, D.(1989)。Music in advertising: An analytic paradigm。Musical Quarterly,73(4),557-574。  new window
6.Kellaris, James J.、Cox, Anthony D.、Cox, Dena(1993)。The effect of background music on ad processing: A contingency explanation。Journal of Marketing,57(4),114-125。  new window
7.MacInnis, Deborah J.、Stayman, Douglas M.(1993)。Focal and emotional integration: Constructs, measures, and preliminary evidence。Journal of Advertising,22(4),51-66。  new window
8.Stout, P.、Leckenby, J. D.(1986)。Measuring emotional response to advertising。Journal of Advertising,15(4),35-42。  new window
9.林建煌、黃子嫚(199801)。電視廣告音樂、廣告特性與產品屬性之相關研究。廣告學研究,10,51-68。new window  延伸查詢new window
10.Baker, Julie、Grewal, Dhruv、Levy, Michael(1992)。An Experimental Approach to Making Retail Store Environmental Decisions。Journal of Retailing,68(4),445-460。  new window
11.Alpert, J. I.、Alpert, M. I.(1989)。Background music as an influence in consumer mood and advertising responses。Advances in Consumer Research,16(1),485-491。  new window
12.Koufteros, Xenophon A.(1999)。Testing a Model of Pull Production: A Paradigm for Manufacturing Research Using Structural Equation Modeling。Journal of Operations Management,17(4),467-488。  new window
13.Bagozzi, R. P.、Moore, D. J.(1994)。Public service advertisements: Emotions and Empathy Guide Social Behavior。Journal of Marketing,58(1),56-70。  new window
14.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
15.Park, C. Whan、Young, S. Mark(1986)。Consumer response to television commercials: The impact of involvement and background music on brand attitude formation。Journal of Marketing Research,23(1),11-24。  new window
16.Gorn, Gerald J.(1982)。The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach。Journal of Marketing,46(1),94-101。  new window
17.Milliman, Ronald E.(1982)。Using Background Music to Affect the Behavior of Supermarket Shoppers。Journal of Marketing,46(2),86-91。  new window
18.Maclnnis, Deborah J.、Jaworski, Bernard J.(1989)。Information processing from advertisements: Toward an integrative framework。Journal of Marketing,53(4),1-23。  new window
19.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
20.林建煌、張雍川(19960800)。訊息陳述方式、背景音樂對廣告效果之影響:以涉入型態為干擾變數。臺大管理論叢,7(2),147-170。new window  延伸查詢new window
21.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
22.Brown, S. P.、Homer, P. M.、Inman, J. J.(1998)。A Meta-analysis of Relationships between Ad-evoked Feelings and Advertising Responses。Journal of Marketing Research,35,114-126。  new window
23.MacInnis, D. J.、Park, C. W.(1991)。The differential role of characteristics of music oh high- and low-involvement consumers' processing of ads。Journal of Consumer Research,18,161-173。  new window
24.Miniard, P. W.、Bhatla, S.、Rose, R. L.(1990)。On the Formation Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis。Journal of Marketing Research,27,290-303。  new window
25.Mano, H.(1997)。Affect and Persuasion: The Influence of Pleasantness and Arousal on Attitude Formation and Message Elaboration。Psychology & Marketing,14(4),315-335。  new window
26.Bierly, Calvin、McSweeney, Frances K.、Vannieuwkerk, Renee(1985)。Classical Conditioning of Preferences for Stimuli。Journal of Consumer Research,12,316-323。  new window
27.Celuch, Kevin G.、Slama, Mark(1998)。The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement。Journal of Business and Psychology,13(1),115-126。  new window
28.Holbrook, Morris B.、Bertges, Stephen A.(1981)。Perceptual Veridicality in Esthetic Communication。Communication Research,8,387-424。  new window
29.Kamp, Edward、MacInnis, Deborah J.(1995)。Characteristics of Portrayed Emotions in Commercials: When Does What is Shown in Ads Affect Viewers?。Journal of Advertising Research,35,19-28。  new window
30.Kellaris, James J.、Cox, Anthony D.(1989)。The Effects of Background Music in Advertising: A Reassessment。Journal of Consumer Research,16,113-118。  new window
31.Petty, Richard E.、Schumann, David W.、Richman, Steven A.、Strathman, Alan J.(1993)。Positive Mood and Persuasion: Different Roles for Affect under High- and Low-elaboration Conditions。Journal of Personality and Social Psychology,64,5-20。  new window
32.Rigg, Melvin G.(1937)。An Experiment to Determine How Accurately College Students Can Interpret Intended Meanings of Musical Compositions。Journal of Experimental Psychology,21,223-229。  new window
33.Simpkins, John D.、Smith, Jack A.(1974)。Effects of Music on Source Evaluations。Journal of Broadcasting,18,361-367。  new window
34.Watson, K.、Brantley(1942)。The Nature and Measurement of Musical Meanings。Psychological Monographs,54(2),1-48。  new window
圖書
1.Meyer, Leonard B.(1956)。Emotion and Meaning in Music。Chicago。  new window
2.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
3.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
4.Joreskog, K. G.、Sorbom, D.(1993)。LISREL 8: User's Reference Guide。Chicago:Scientific Software。  new window
5.Aaker, David A.、Stayman, Douglas M.(1989)。What Mediates the Emotional Response to Advertising: The Case of Warmth。Cognitive and Affective Response to Advertising。Lexington, MA。  new window
6.Gurney, Edmund(1880)。The Power of Sound。The Power of Sound。London, UK。  new window
7.Stout, Patricia、Leckenby, John D.(1988)。Let the Music Play: Music as a Nonverbal Element in Television Commercial。Nonverbal Communication in Advertising。Lexington, MA。  new window
8.Tovey, Donald Francis(1937)。Essays in Musical Analysis。Oxford。  new window
 
 
 
 
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