期刊論文1. | Bozman, C. S.、Muehling, D.、Pettit-O'Malley, K. L.(1994)。The directional influence of music backgrounds in television advertising。Journal of Applied Business Research,10(1),14-18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Bruner, G. C.(1990)。Music, mood, and marketing。Journal of marketing,54(4),94-104。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Deighton, John、Romer, Daniel、McQueen, Josh(1989)。Using drama to persuade。Journal of Consumer Research,16(3),335-343。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Heckler, S. E.、Childers, T. L.(1992)。The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?。Journal of Consumer Research,18(1),475-492。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Huron, D.(1989)。Music in advertising: An analytic paradigm。Musical Quarterly,73(4),557-574。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Kellaris, James J.、Cox, Anthony D.、Cox, Dena(1993)。The effect of background music on ad processing: A contingency explanation。Journal of Marketing,57(4),114-125。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | MacInnis, Deborah J.、Stayman, Douglas M.(1993)。Focal and emotional integration: Constructs, measures, and preliminary evidence。Journal of Advertising,22(4),51-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Stout, P.、Leckenby, J. D.(1986)。Measuring emotional response to advertising。Journal of Advertising,15(4),35-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | 林建煌、黃子嫚(199801)。電視廣告音樂、廣告特性與產品屬性之相關研究。廣告學研究,10,51-68。 延伸查詢![new window](/gs32/images/newin.png) |
10. | Baker, Julie、Grewal, Dhruv、Levy, Michael(1992)。An Experimental Approach to Making Retail Store Environmental Decisions。Journal of Retailing,68(4),445-460。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Alpert, J. I.、Alpert, M. I.(1989)。Background music as an influence in consumer mood and advertising responses。Advances in Consumer Research,16(1),485-491。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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13. | Bagozzi, R. P.、Moore, D. J.(1994)。Public service advertisements: Emotions and Empathy Guide Social Behavior。Journal of Marketing,58(1),56-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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15. | Park, C. Whan、Young, S. Mark(1986)。Consumer response to television commercials: The impact of involvement and background music on brand attitude formation。Journal of Marketing Research,23(1),11-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Gorn, Gerald J.(1982)。The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach。Journal of Marketing,46(1),94-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Milliman, Ronald E.(1982)。Using Background Music to Affect the Behavior of Supermarket Shoppers。Journal of Marketing,46(2),86-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Maclnnis, Deborah J.、Jaworski, Bernard J.(1989)。Information processing from advertisements: Toward an integrative framework。Journal of Marketing,53(4),1-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | 林建煌、張雍川(19960800)。訊息陳述方式、背景音樂對廣告效果之影響:以涉入型態為干擾變數。臺大管理論叢,7(2),147-170。 延伸查詢![new window](/gs32/images/newin.png) |
21. | Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Brown, S. P.、Homer, P. M.、Inman, J. J.(1998)。A Meta-analysis of Relationships between Ad-evoked Feelings and Advertising Responses。Journal of Marketing Research,35,114-126。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | MacInnis, D. J.、Park, C. W.(1991)。The differential role of characteristics of music oh high- and low-involvement consumers' processing of ads。Journal of Consumer Research,18,161-173。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Miniard, P. W.、Bhatla, S.、Rose, R. L.(1990)。On the Formation Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis。Journal of Marketing Research,27,290-303。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Mano, H.(1997)。Affect and Persuasion: The Influence of Pleasantness and Arousal on Attitude Formation and Message Elaboration。Psychology & Marketing,14(4),315-335。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Bierly, Calvin、McSweeney, Frances K.、Vannieuwkerk, Renee(1985)。Classical Conditioning of Preferences for Stimuli。Journal of Consumer Research,12,316-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Celuch, Kevin G.、Slama, Mark(1998)。The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement。Journal of Business and Psychology,13(1),115-126。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Holbrook, Morris B.、Bertges, Stephen A.(1981)。Perceptual Veridicality in Esthetic Communication。Communication Research,8,387-424。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Kamp, Edward、MacInnis, Deborah J.(1995)。Characteristics of Portrayed Emotions in Commercials: When Does What is Shown in Ads Affect Viewers?。Journal of Advertising Research,35,19-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Kellaris, James J.、Cox, Anthony D.(1989)。The Effects of Background Music in Advertising: A Reassessment。Journal of Consumer Research,16,113-118。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Petty, Richard E.、Schumann, David W.、Richman, Steven A.、Strathman, Alan J.(1993)。Positive Mood and Persuasion: Different Roles for Affect under High- and Low-elaboration Conditions。Journal of Personality and Social Psychology,64,5-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Rigg, Melvin G.(1937)。An Experiment to Determine How Accurately College Students Can Interpret Intended Meanings of Musical Compositions。Journal of Experimental Psychology,21,223-229。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Simpkins, John D.、Smith, Jack A.(1974)。Effects of Music on Source Evaluations。Journal of Broadcasting,18,361-367。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Watson, K.、Brantley(1942)。The Nature and Measurement of Musical Meanings。Psychological Monographs,54(2),1-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
圖書1. | Meyer, Leonard B.(1956)。Emotion and Meaning in Music。Chicago。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Joreskog, K. G.、Sorbom, D.(1993)。LISREL 8: User's Reference Guide。Chicago:Scientific Software。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Aaker, David A.、Stayman, Douglas M.(1989)。What Mediates the Emotional Response to Advertising: The Case of Warmth。Cognitive and Affective Response to Advertising。Lexington, MA。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Gurney, Edmund(1880)。The Power of Sound。The Power of Sound。London, UK。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Stout, Patricia、Leckenby, John D.(1988)。Let the Music Play: Music as a Nonverbal Element in Television Commercial。Nonverbal Communication in Advertising。Lexington, MA。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Tovey, Donald Francis(1937)。Essays in Musical Analysis。Oxford。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |