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題名：品牌聯盟中產品涉入程度對知覺價值與購買意願的影響--以文化創意產業為例
書刊名：中國廣告學刊
作者：羅文坤／羅雁紅 引用關係／鍾宜珈
作者(外文)：Lo, Wen-kuen／Lo, Yen-hung／Chung, Yi-jia
出版日期：2015
卷期：20
頁次：頁54-85
主題關鍵詞：品牌聯盟；產品涉入；知覺價值；購買意願；文化創意產業；Brand alliance；Involvement with products；Perceived value；Purchase intention；Cultural creative industries
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:62
  • 點閱點閱:7
期刊論文
1.Rodrigue, Christina S.、Biswas, Abhijit(2004)。Brand Alliance Dependency and Exclusivity: An Empirical Investigation。The Journal of Product and Brand Management，13(7)，477-487。  new window
2.Bozman, C. S.、Muehling, D.、Pettit-O'Malley, K. L.(1994)。The directional influence of music backgrounds in television advertising。Journal of Applied Business Research，10(1)，14-18。  new window
3.彭縱仁、練乃華(20050800)。廣告音樂在不同涉入型態下之效果與影響機制。管理學報，22(4)，415-428。new window  延伸查詢new window
4.李建裕、林妙雀、林君怡、劉宛琳(20070900)。文化商品品牌形象之研究--鶯歌陶瓷之實證研究。行銷評論，4(3)，365-389。new window  延伸查詢new window
5.林誠長(20091100)。文創產業、文創商品之策略計畫‧設計‧開發研究--以「臺灣老樹根魔法木工坊」為例。商業設計學報，13，173-192。new window  延伸查詢new window
6.Gammoh, Bashar S.、Voss, Kevin E.、Chakraborty, Goutam(2006)。Consumer Evaluation of Brand Alliance Signals。Psychology & Marketing，23(6)，465-486。  new window
7.陳澤義、張保隆、張宏生(20041200)。臺灣銀行業善因行銷、外部線索對服務品質、知覺風險與知覺價值之影響關係研究。交大管理學報，24(2)，87-117。new window  延伸查詢new window
8.吳劍琳、代祺、古繼寶(2011)。產品涉入度、消費者從眾與品牌承諾：品牌敏感的中介作用--以轎車消費市場為例。管理評論，23(9)，68-75。  延伸查詢new window
9.Hong, I. B.、Cho, H.(2011)。The Impact of Consumer Trust on Attitudinal Loyalty and Purchase Intentions in B2C E-marketplaces: Intermediary Trust vs. Seller Trust。International Journal of Information Management，31(5)，469-479。  new window
10.Shao, C. Y.、Baker, J. A.、Wagner, J.(2004)。The Effects of Appropriateness of Services Contact Personnel Dress on Customer Expectations of Service Quality and Purchase Intention: The Moderating Influences of Involvement and Gender。Journal of Business Research，57(10)，1164-1176。  new window
11.魏文欽、蕭志耿(2010)。心理風險、產品知識、知覺品質對消費者購買意願影響之實證研究--探討消費者涉入之干擾效果。International Journal of Lisrel，3(2)，31-56。  延伸查詢new window
12.Park, C. W.、Jun, S. Y.、Shocker, A. D.(1996)。Composite branding alliances: An investigation of extension and feedback effect。Journal of Marketing Research，33(4)，453-466。  new window
13.Slama, M.、Tashchian, A.(1985)。Elected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement。Journal of Marketing，49(1)，72-82。  new window
14.江義平、李怡璇、江亦瑄(20080300)。文化主題商品體驗行銷效果之研究。東吳經濟商學學報，60，67-103。new window  延伸查詢new window
15.Cohen, Joel B.(1983)。Involvement and You: 100 Great Ideas。Advances in Consumer Research，10(1)，32-39。  new window
16.Suh, J. C.、Yi, Youjae(2006)。When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement。Journal of Consumer Psychology，16(2)，145-155。  new window
17.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perception。Journal of Business Research，25(3)，251-262。  new window
18.Xue, Fei(2008)。The Moderating Effects of Product Involvement on Situational Brand Choice。Journal of Consumer Marketing，25(2)，85-94。  new window
19.Quester, Pascale、Lim, Ai Lin(2003)。Product involvement/brand loyalty: is there a link?。Journal of Product and Brand Management，12(1)，22-38。  new window
20.賴炳樹(20111100)。觀光工廠個案研究--以大黑松小倆口牛軋糖博物館為例。土地問題研究季刊，10(4)=40，203-219。new window  延伸查詢new window
21.Whitelark, David B.、Geurts, Michael D.、Swenson, Michael J.(1993)。New Product Forecasting with a Purchase Intention Survey。The Journal of Business Forecasting Methods and Systems，12(3)，18-21。  new window
22.Chong, C. W.(2013)。Factors influencing on purchasing behaviour of organic foods。Human and Social Science Research，1(2)，93-104。  new window
23.Ghorbani, H.、Salehi, M.(2014)。An investigation of effective factors on consumers' purchase intention toward foreign merchandise (Case study: Customers esfahan foreign clothing industry)。International Journal of Academic Research in Business and Social Sciences，4(2)，399-410。  new window
24.Rao, A. R.、Ruekert, R. W.(1994)。Brand alliances as signals of product quality。Sloan Management Review，36(1)，87-97。  new window
25.Till, Brian D.、Shimp, Terence A.(1998)。Endorsers in advertising: The case of negative celebrity information。Journal of Advertising，27(1)，67-82。  new window
26.McCarthy, M. S.、Norris, D. G.(1999)。Improving competitive position using branded ingredients。Journal of Product & Brand Management，8(4)，267-285。  new window
27.Prendergast, G. P.、Tsang, A. S. L.、Chan, C. N. W.(2010)。The interactive influence of country of origin of brand and product involvement on purchase intention。Journal of Consumer Marketing，27(2)，180-188。  new window
28.吳淑鶯、蕭雅如、林婉婷、何雅琳、黃詩莤、紀伯融(20120700)。綠色行銷對知覺品質、知覺價格、知覺風險、知覺價值及購買意願的影響--以有機食品為例。創新與經營管理學刊，3(1)，19-41。new window  延伸查詢new window
29.Lee, J. K.、Lee, B.-K.、Lee, W.-N.(2013)。Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance。Journal of Business Research，66(3)，354-363。  new window
30.Lanseng, Even Johan、Olsen, Lars Erling(2012)。Brand alliances: The role of brand concept consistency。European Journal of Marketing，46(9)，1108-1126。  new window
31.Nkwocha, I.、Bao, Y.、Brotspies, H. V.、Johnson, W. C.(2005)。Product fit and consumer attitude toward brand extensions: The moderating role of product involvement。Journal of Marketing Theory and Practice，13(3)，49-61。  new window
32.孔方正、張超銘(20120600)。消費者產品涉入、產品知識對購買意願之影響--以替代能源車為例。休閒與社會研究，5，37-50。new window  延伸查詢new window
33.陳照森、白翊玄(20130100)。影響線上拍賣網站購買意願因素之研究。中華科技大學學報，54，103-120。  延伸查詢new window
34.Zeithaml, Valarie A.(1988)。Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
35.Voss, K.、Gammoh, B. S.(2004)。Building brand through brand alliance: Does a second ally help?。Marketing Letters，15(2/3)，147-159。  new window
36.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing，60(4)，7-18。  new window
37.潘明全(20100300)。支付機制及購物情境對購買意願的影響--以產品涉入為干擾變數。行銷評論，7(1)，25-50。new window  延伸查詢new window
38.Shocker, Allan D.、Srivastava, Rajendra K.、Ruekert, Robert W.(1994)。Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue。Journal of Marketing Research，31(2)，149-158。  new window
39.Simonin, B. L.、Ruth, J. A.(1995)。Bundling as a Strategy for New Product Introduction: Effects on Consumer's Reservation Prices for the Bundle, the New Product, and Its Tie-in。Journal of Business Research，33(3)，219-230。  new window
40.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
41.丁瑞華、林士雄(20140100)。機能性紡織品聯合品牌之研究--以GORE-TEX®布料為例。紡織綜合研究期刊，24(1)，53-64。new window  延伸查詢new window
42.胡凱傑、吳曉鈺(20090500)。宅配業品牌形象與品牌聯盟契合度對消費者購買意願之影響。中華管理評論，12(2)，(7)1-(7)21。  延伸查詢new window
43.徐怡、徐立偉(20060200)。產品涉入度高低對品牌延伸效果差異分析。Journal of Data Analysis，1(1)，166-184。new window  延伸查詢new window
44.徐雅惠、方文昌、高英濟(20131000)。品牌延伸廣告與消費者涉入對旗艦產品品牌態度與購買意願之影響。管理與系統，20(4)，637-663。new window  延伸查詢new window
45.曹文琴、劉書婷(20111200)。以品牌聯盟方式探討消費者對善因行銷態度的影響--以臺灣觀光遊樂業為例。Asian Journal of Arts and Sciences，2(2)，126-143。  延伸查詢new window
46.曾雍欽、王又鵬(20060600)。網路品牌聯盟對消費者態度、網路購物意願以及品牌權益影響之研究--以產品類型為干擾變數。行銷評論，3(2)，195-218。new window  延伸查詢new window
47.蔡東峻、李奇勳、駱德治(20011000)。品牌延伸與品牌聯盟對消費者品牌轉換意願之影響--以市內電話和國際電話為例。國家科學委員會研究彙刊. 人文及社會科學，11(4)，345-355。  延伸查詢new window
48.Miquel, S.、Caplliure, E. M.、Aldas-Manzano, J.(2002)。The effect of personal involvement on the decision to buy store brand。Journal of Product & Brand Management，11(1)，6-18。  new window
49.Bredahl, L.(2004)。Cue utilisation and quality perception with regard to branded beef。Food Quality and Preference，15(1)，65-75。  new window
50.Rahman, M. S.、Haque, M. M.、Khan, A. H.(2012)。A conceptual study on consumers' purchase intention of broadband services: Service quality and experience。International Journal of Business and Management，7(8)，115-129。  new window
51.Chen, Zhan、Dubinsky, Alan J.(2003)。A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation。Psychology & Marketing，20(4)，323-347。  new window
52.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
53.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
54.何雍慶、林美珠(20070300)。電子商務顧客網路購物知覺價值因果關係之研究--以國內大專生為例。顧客滿意學刊，3(1)，61-95。new window  延伸查詢new window
55.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing，54(3)，42-53。  new window
56.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
57.Rao, Akshay R.、Qu, Lu、Ruekert, Robert W.(1999)。Signaling Unobservable Product Quality through a Brand Ally。Journal of Marketing Research，36(2)，258-268。  new window
58.Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research，35(1)，30-42。  new window
59.Goldsmith, R. E.、Emmert, J.(19910400)。Measuring Product Category Involvement: A Multitrait-Multimethod Study。Journal of Business Research，23(4)，363-371。  new window
60.Magid, Julie Manning、Cox, Anthony D.、Cox, Dena S.(2006)。Quantifying Brand Image: Empirical Evidence of Trademark Dilution。American Business Law Journal，43(1)，1-42。  new window
61.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。  new window
62.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
63.Zaichkowsky, J. L.(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。  new window
64.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。  new window
圖書
1.Monroe, Kent B.(2002)。Pricing: Making Profitable Decisions。McGraw-Hill Book Company。  new window
2.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ohio：Mike Roche。  new window
3.湯重熹、曹瑞忻(1999)。設計力就是競爭力：產品設計理念與實務。臺北市：淑馨。  延伸查詢new window
4.Schiffman, L. G.、Kanuk, L. L.(2007)。Consumer behavior。Prentice Hall。  new window
5.黃俊英(1996)。行銷研究--管理與技術。臺北：華泰書局。  延伸查詢new window
6.張瓊慧(2003)。認識文化創意產業：行政院文建會主委陳郁秀特輯。臺北：中國時報系時廣企業有限公司生活美學館。  延伸查詢new window
7.Dickman, S.、林潔盈(2004)。如何行銷博物館。台北市：五觀藝術。  延伸查詢new window
8.Yoshino, M. Y.、Rangan, U. S.(1990)。Strategic alliance: An entrepreneurial approach to globalization。Boston：Havard Business School Press。  new window
9.Sherif, M.、Cantril, Hadley A.(1947)。The psychology of ego-involvements: Social attitudes and identifications。John Wiley & Sons, Inc.。  new window
其他
1.文化部(2012)。2012台灣文化創意產業發展年報，http://cscp.tier.org.tw/CSDB5020.aspx。  延伸查詢new window
2.(20141124)。GALAXY Note 4「古銅金」絢爛開賣 「櫻花粉」即將到貨，http://www.chinatimes.com/realtimenews/20141124004012-260412。  延伸查詢new window
3.徐文玲(20140702)。咖啡集點 文創風掀收藏熱，http://udn.com/NEWS/LIFE/LIF3/8777404.shtml。  延伸查詢new window
 
 
 
 
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