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題名:宜蘭運動遊憩設施特性之相關探討(從運動行銷理念論)
書刊名:醒吾學報
作者:江中皓余瑩瑛
作者(外文):Chiang, Chung-haoYu, Ying-ying
出版日期:2000
卷期:23
頁次:頁468-454
主題關鍵詞:運動行銷運動休閒設施Sport marketing sport leisure facilities
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:9
  • 點閱點閱:24
根據研究討論顯示,宜蘭縣透過經營與行銷的理念中,將運動休憩設施完整的發揮出來。本研究從冬山河親水公園、宜蘭縣立體育場、羅東運動公園、武荖坑露營區、蘇澳冷泉等主題中進參訪徵錄,瞭解宜蘭縣經營與行銷的架構,如何規化、管理的方式將運動休憩設施完整的發揮出來,其得結論為: 一、相關運動休憩設施的特性利用觀光、競賽與休憩的方式得到有效的功能。 二、運動休憩設施除依一般付費經營外,透過舉辦競賽方式可得到中央補助,並得以改善設施與設備。 三、五項主題的運動休憩設施內容,都透過學術專家的精心設計與規劃,將它們融入休閒、運動、競技與人性的教育中。 四、雖然有龐大運動休憩,需要大量人事編制,但在合理與效率的人事支援下,人力表現發揮極大的功用。 五、經費來源是基層政府最大負擔,但透過觀光、行銷理念與地理價值,卻帶給宜蘭縣周邊的(餐飲業、旅館業、食品業、手工藝業…等)附加價值是無限的。 有效的行銷策略、前瞻性眼光與充分的發揮,這正是運動行銷經營的最高理念。在目前各個許多體育設施都閒置未能充分利用時,相信宜蘭縣的運動休憩設施經營,管理行銷方式,是值得我們去探討與學習。
According to this study, it shows that I-Lan county government completely bring out the function of facilities in sporrts and leisure through the ideas of management and marketing. After visiting five themes, Ton-Shan River Water Park, Lan Sports field, Lo-Dong Sports Park, Wu Lao Keng Camp, and Su Aw Cold Water, understood I-Lan how to plan and way of management. The conclusions are as follows: 1. Features of related leisure facilities: by using ways of visit, competition and rest to get effective function. 2. In addition to paid management, get support of the government and improve facilities from holding kinds of games. 3. The content in sports and leisure facilities of the five themes is combined with rest, sport, competition and human nature through academic experts elaborate design and project. 4. A large number of facilities in sport and leisure need numerous personnel organization. However, under reasonable and efficient resources of personnel, the development of manpower has displayed its function extremely. 5. The source of expense is the largest burden of the county government. Nevertheless, by visiting, ideas of marketing and geographical value, these bring unlimitedly additional value to I-Lan, including many business such as dining, hotels, food, handicrafts and so on. Effective policy of marketing, forward-looking judgment and full development are just the top ideas of marketing running in sport. At present, many sport facilities are not in full use. Believe that the running of sport and leisure facilities and ways of management marketing in I-Lan are worth exploring and learning to us.
期刊論文
1.謝一睿(19980800)。由運動行銷之觀點談「運動市場」及「運動產品」之特性。大專體育,38,110-114。new window  延伸查詢new window
2.吳金鳳(19980600)。消費性休閒運動參與者人口統計特徵之比較--以民國八十年後國內博碩士論文為分析資料。大專體育,37,138-143。new window  延伸查詢new window
3.王瑞麟、張麗卿、紀明德(19960200)。保齡球館的經營策略分析--以淡水三家保齡球館為例。大專體育,24,145-151。new window  延伸查詢new window
會議論文
1.劉惠珍(1998)。週休二日對消費者休閒旅遊行為影響之研究。第十三屆技職研究會,87-89。  延伸查詢new window
圖書
1.Muilin, B. J.、Hardy, S.、Sutton, W. A.(1993)。Sport marketing。Champaign, IL:Human Kinestics。  new window
2.宜蘭縣縣政府(1997)。宜蘭縣總體規劃簡介。  延伸查詢new window
3.Wilson, B. R.、Glaros, T. M.(1994)。Managing Health Promotion Programs。Champaign:Human Kinetices。  new window
圖書論文
1.宜蘭縣旅管商業同業公會(1999)。蘭陽休憩。宜蘭縣觀光旅遊住宿索引。  延伸查詢new window
2.林偉立(1999)。運動行銷的範疇。國立體育學院八十八學年度體育研究所推廣教育學分班講義。  延伸查詢new window
 
 
 
 
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