The twenty-first century, the media not only transmit messages to play the role, and both the decision-making, education, Entertainment, business and other functions. Sports no longer confined to the playing field today, but as you part of my life. Mass media on human behavior have a great influence to promote the sport also has considerable benefit. Free and open media, the public active leisure life and the pursuit of quality health information and other factors stimulation, the media has become a movement to obtain information to understand an important channel for sport games. In this paper, the current domestic campaign in the media, "sports magazine" and do a survey of the current situation and development trend of the international sports magazine a comparison, made recommendations sports business magazine. It was found through analysis of the data integration host populations are mainly found in the main the majority of students can be seen in the use of or the comparison may be some older people do not use the Internet are less likely to bid. Internet-based media in the choice of sport people will take into account factors are more emphasis on picture quality and coverage of fluency. Most people still do not want to spend more money rather watch free sports programs.