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題名:網站特性與認知風險對消費者網路購買意圖影響之研究
書刊名:經營管理論叢
作者:林秀芬禇麗絹
作者(外文):Lin, Hsiu-fenChu, Li-chuan
出版日期:2005
卷期:特刊
頁次:頁177-189
主題關鍵詞:網站特性認知風險消費者購買意圖網路購物Website characteristicsPerceived riskPurchasing intentionsInternet shopping
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:58
應用網際網路從事行銷活動,進而獲取競爭優勢,已成為目前企業發展行銷策略必然的趨勢。因此,瞭解那些因素會影響消費者網路購買意圖,是電子商務領域重要的研究議題。本研究擬以297個網路書局消費者為實驗樣本,驗證網站特性(如:網站內容、購物便利性、個人化服務)與認知風險對消費者網路購買意圖的影響。而實證的研究結果指出,網站內容、購物便利性、個人化服務會正向影響消費者網路購買意圖。而認知風險則對消費者網路購買意圖有負向影響。
期刊論文
1.Liebermann, Y.、Stashevsky, S.(2002)。Perceived Risks as Barriers to Internet and E-commerce Usage。Qualitative Market Research: An International Journal,5(4),291-300。  new window
2.Salisbury, W. D.、Pearson, R. A.、Pearson, A. W.、Miller, D. W.(2001)。Perceived Security and World Wide Web Purchase Intention。Industrial Management and Data Systems,101(4),165-177。  new window
3.Shohreh, A.、Christine, I. B.(2000)。A Proposal to Assess the Service Quality Services of Online Travel Agencies: An Exploratory Study。Journal of Professional Services Marketing,2(1),63-88。  new window
4.Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research,45(3),249-256。  new window
5.Mitchell, Vincent W.(1992)。Understanding Consumers' Behavior: Can Perceived Risk Theory Help?。Management Decision,30(3),26-31。  new window
6.McCorkle, D. E.(1990)。The role of perceived risk in mail order catalogue shopping。Journal of Direct Marketing,4,26-35。  new window
7.Park, Chung-Hoon、Kim, Young-Gul(2003)。Identifying key factors affecting consumer purchase behavior in an online shopping context。International Journal of Retail & Distribution Management,31(1),16-29。  new window
8.Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing,76(3),309-322。  new window
9.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research,6(2),144-176。  new window
10.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
11.Wolfinbarger, Mary F.、Gilly, Mary C.(2003)。ETailQ: dimensionalizing, measuring and predicting etail quality。Journal of Retailing,79(3),183-198。  new window
12.Bauer, Hans H.、Grether, Mark、Leach, Mark(2002)。Building Customer Relations over the Internet。Industrial Marketing Management,31(2),155-163。  new window
13.Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM,43(11),98-105。  new window
14.Zeithaml, Valarie A.、Parasuraman, Ananthanarayanan、Malhotra, Arvind(2002)。Service quality delivery through Web sites: A critical review of extant knowledge。Journal of the Academy of Marketing Science,30(4),362-375。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Cox, Donald F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Cambridge, MA。  new window
2.Loudon, D. L.、Bitta, A. D.(1993)。Consumer Behavior: Concept and Application。New York:MCGraw-Hill。  new window
 
 
 
 
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