:::

詳目顯示

回上一頁
題名:建立鈾型企業的創新經營模式-以Gen Con公司為例
書刊名:政大智慧財產評論
作者:陳蕾琪吳明璋周隆亨周源祥張文俐姚開陽馮國璋
作者(外文):Chen, Lei-chiWu, Ming-changChow, Lung-henChou, Yuan-hsiangChang, Wen-liYao, Kai-yangFeng, Kuo-chang
出版日期:2005
卷期:3:1
頁次:頁91-129
主題關鍵詞:企業經營模式智慧財產創新品牌價值鏈Business modelIntellectual propertyInnovationBrand nameValue chain
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:12
  • 點閱點閱:29
本文所探討創新經學模式之「鈾型企業」(Uranium Enterprise) 概念,它就如同鈾235連鎖反應帶來的巨大能量;該型企業雖然人少、公司規模小,並不如勞力或資本密集產業需要大量員工、大量資本投入,但是他們所能發揮的卻同樣達到大型企業影響全球市場的力量,甚至還能居於關鍵企業來影響整個特定產業發展。我們所引用「錯型企業」,只是借用的一個描述性概念,重點在強調它其爆發力的內涵,及它對周邊的產業服務所造成的重大影響和貢獻,其人數規模雖然只有微型企業的規模,但卻沒有傳統微型或中小型企業那種把專業性侷限在低生產力、或者是難以涉入持續學習新的科技,導致落入成長停滯的瓶頸。反之,鈾型企業卻能擁有高成長特質並發揮最大的市場動能,讓其營業規模可達到雷同跨國集團企業的商業經學模式。錯型企業運用突破傳統大型企業之創新科技或經學模式「點石成金」,讓極小規模的公司獲取巨額之利潤,讓整個產業價值鏈的上下游成員獲利,造成產業價值共享、多贏的局面。所以這類型企業在整個產業價值鏈中居於關鍵樞紐之地位,並以擁有利基的智慧財 (資) 產如品牌、know-how所具備觸媒功能,可以引發連鎖反應,如同火柴之於一大桶汽油或扳機之於槍砲的關鍵角色,缺之不足以成事。
The study of this article is to introduce the concept of an innovative business model in “Uranium Enterprise”, which is alike to the gigantic energy brought from the chain reaction of the chemical element uranium 235. The scale of such enterprise is small with few employees, unlike the large company in labor-intensive or capital-intensive industry needing more labors and capital investment, but Uranium enterprise can still reach out placing significant influence on global market and stand at a pivotal position to affect the development of some industry. Uranium enterprise applies the disruptive technology or business model of innovation, rather than those from large enterprises, to “turn stone into gold by merely touching it” and let the very small company itself earn utmost profit. Even further, such enterprise contributes significantly to its related industry as a pivot in a whole value chain, and helps peer members upstream and downstream of the industry making profits and sharing values, resulting in a multi-lateral winning situation. The pivoting Uranium enterprise owns niche intellectual properties and assets, such as brand name or technical know-how with the function of catalyst, therefore to trigger the chain reaction just like the key role of a match vs. a barrel of gasoline or a trigger vs. a pistol/gun.
期刊論文
1.Gankema, Harold G. J.、Snuif, Henoch R.、Zwart, Peter S.(2000)。The Internationalization Process of Small and Medium-sized Enterprises: An Evaluation of Stage Theory。Journal of Small Business Management,38(4),15-27。  new window
2.Deichmann, Uwe(2004)。Economic structure, productivity, and infrastructure quality in Southern Mexico。Annals of Regional Science,38(3)。  new window
3.Haggin, Jeff、Kartomten, Bjora(1993)。Capturing customers 1, 2, 3。Catalog Age,1993(Jul.)。  new window
4.Martin, Lynn M.、Halstead, Alison(2004)。ATTRACTING MICRO-ENTERPRISES TO LEARNING Community initiatives or growth incentives?。Community, Work & Family,7(1)。  new window
會議論文
1.司徒達賢(1994)。台灣中小企業發展之經營策略。中小企業發展學術研討會。  延伸查詢new window
2.季延平。中小企業與企業再造。第二屆中小企業管理研討會。  延伸查詢new window
研究報告
1.工業技術研究院(2003)。台灣未來服務業定位之探討:知識密集服務業發展綱領。  延伸查詢new window
2.中華經濟研究院(2004)。兩岸產業科技政策演進對兩岸經濟一產業一技術 競合之影響(第三年度)。  延伸查詢new window
學位論文
1.王享元(2003)。企業學習能力對企業轉型升級策略選擇的影響--以鴻海與神通為例(碩士論文)。國立政治大學。  延伸查詢new window
2.劉家潾(1996)。中小企業機動性之研究--資訊交易成本觀點(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.(200312)。Gen Con SO CAL general regulation。Gen Con LLG。  new window
2.(200304)。Gen Con Europe general regulation。Gen Con LLG。  new window
3.(200307)。Gen Con INDY general regulation。Gen Con LLC。  new window
4.(200312)。Gen Con SO CAL magazine。Gen Con LLC。  new window
5.(200208)。Gen Con Program Book。Gen Con LLC。  new window
6.National Institute of Standards and Technology(1998)。The Economics of a Technology--Based Service Sector。  new window
7.利豐研究中心(200310)。供應鏈管理:利豐集團的實踐經驗。  延伸查詢new window
8.湯姆狄馬克、楊美齡(2003)。別讓員工瞎忙。遠流。  延伸查詢new window
9.湯瑪斯(2001)。知識經濟領航員。時報。  延伸查詢new window
10.Handy, Charles B.、潘東傑(2002)。大象與跳蚤:預見組織與個人的未來。臺北:天下遠見。  延伸查詢new window
11.劉仁傑(1997)。重建臺灣產業競爭力。臺北:遠流。new window  延伸查詢new window
其他
1.李誠偉(20030330)。對抗大陸磁吸,台灣要超越自己,臺北。  延伸查詢new window
2.Sawyer, Ben(20020930)。The Next Ages of Game Development,http://www.avault.co m/developer/getarticle.asp?name=bsawverl&page=l。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
QR Code
QRCODE