期刊論文1. | Weiss, Allen M.、Anderson, Erin(1992)。Converting from Independent to Employee Salesforces: The Role of Perceived Switching Costs。Journal of Marketing Research,29(1),101-115。 |
2. | Lam, S. Y.、Shankar, V.、Erramilli, M. K.(2004)。Switching Costs: An Illustration from A Business-to-business Service Context。Journal of the Academy of Marketing Science,32(3),293-311。 |
3. | Klemperer, P. D.(1987)。Markets With Consumer Switching Costs。Quarterly Journal of Economics,102(2),375-394。 |
4. | Lee, J.、Feick, L.(2001)。The Impact of Switching Cost on The Customer Atisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。 |
5. | Biong, Harald、Selnes, Fred(1996)。The Strategic Role of the Salesperson in Established Buyer-Seller Relationships。Journal of Business-to-Business Marketing,3(3),39-78。 |
6. | Bell, Simon J.、Auh, Seigyoung、Smalley, Karen(2005)。Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs。Journal of the Academy of Marketing Science,33(2),169-183。 |
7. | Burnham, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching costs: a typology, antecedents, and consequence。Journal of the Academy of Marketing Science,31(2),109-126。 |
8. | Klemperer, P. D.(1995)。Competition When Consumer Have Switching Cost: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade。Review of Economic Studies,62(4),515-539。 |
9. | Aaker, D. A.(1991)。The Value of Brand Equity。Journal of Business Strategy,13(4),27-32。 |
10. | Caruana, A.(2004)。The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony。Journal of Targeting Measurement and Analysis for Marketing,12(3),256-268。 |
11. | Heide, J. B.、Weiss, A. M.(1995)。Vendor Consideration and Switching Behavior of Buyers in High-Technology Markets。Journal of Marketing,59(3),30-43。 |
12. | Sengupta, S.、Krapfel, R. E.、Pusateri, M. A.(1997)。Switching Costs in Key Account Relationships。Journal of Personal Selling and Sales Management,17(4),9-16。 |
13. | Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。 |
14. | Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。 |
15. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。 |
16. | Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。 |
17. | Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing,55(1),10-25。 |
18. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 |
19. | Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。 |
20. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 |
21. | Beggs, A.,、Klemperer, P.(1992)。Multi-Period Competition with Switching Costs。Econometrica,60(3),651-666。 |
22. | Chen, P. Y.,、Hitt, L. M.(2002)。Measuring Switching Cost and the Determinants of Customer Retention in Internet-Enabled Business:A Study of the Online Brokerage Industry。Information Systems Research,13(3),255-274。 |
23. | Farrell, J.,、Shapiro, C.(1988)。Dynamic Competition with Switching Cost。Rand Journal of Economics,19,123-137。 |
24. | Gabrielsen, T. S.,、Vagstad, S.(2002)。Consumer Heterogeneity,Incomplete Information and Pricing in a Duopoly with Switching Costs。Information Economics and Policy,15,384-401。 |
25. | Gehrig, T. et al.(2004)。Differentiation-Induced Switching Costs and Poaching。Journal of Economics & Manage ment Strategy,13(4),635–655。 |
26. | Kim, J. Y.,、Koh, D. H.(2002)。Attracting the Rival’s Customers in a Model with Switching Costs。The Japanese Economic Review,53(1),134-139。 |
27. | Klemperer, P. D.(1989)。Price Warss Caused by Switching Costs。Review of Economic Studies,56,405-420。 |
28. | Nilssen, T.(1992)。Two Kinds of Consumer Switching Costs。The Rand Journal of Economics,23(4),579-589。 |
29. | Samuelson, W.,、Zeckhauser, R.(1988)。Status Quo Bias in Decision Marketing。Journal of Risk and Uncertainty,1,7-59。 |
30. | Zauberman, G.(2003)。The Intertemporal Dynamics of Consumer Lock-in。Journal of Consumer Research,30(3),405-419。 |