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題名:消費者轉換成本類型對轉換意圖關係之研究--臺灣行動電話服務業為例
書刊名:廣告學研究
作者:胡婉玲
作者(外文):Hu, Anne Wan-ling
出版日期:2006
卷期:25
頁次:頁81-105
主題關鍵詞:行動電信服務業行動電話轉換成本轉換意圖Intension to switchMobile telecommunication servicesMobile telephoneSwitching cost
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:35
期刊論文
1.Weiss, Allen M.、Anderson, Erin(1992)。Converting from Independent to Employee Salesforces: The Role of Perceived Switching Costs。Journal of Marketing Research,29(1),101-115。  new window
2.Lam, S. Y.、Shankar, V.、Erramilli, M. K.(2004)。Switching Costs: An Illustration from A Business-to-business Service Context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
3.Klemperer, P. D.(1987)。Markets With Consumer Switching Costs。Quarterly Journal of Economics,102(2),375-394。  new window
4.Lee, J.、Feick, L.(2001)。The Impact of Switching Cost on The Customer Atisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。  new window
5.Biong, Harald、Selnes, Fred(1996)。The Strategic Role of the Salesperson in Established Buyer-Seller Relationships。Journal of Business-to-Business Marketing,3(3),39-78。  new window
6.Bell, Simon J.、Auh, Seigyoung、Smalley, Karen(2005)。Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs。Journal of the Academy of Marketing Science,33(2),169-183。  new window
7.Burnham, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching costs: a typology, antecedents, and consequence。Journal of the Academy of Marketing Science,31(2),109-126。  new window
8.Klemperer, P. D.(1995)。Competition When Consumer Have Switching Cost: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade。Review of Economic Studies,62(4),515-539。  new window
9.Aaker, D. A.(1991)。The Value of Brand Equity。Journal of Business Strategy,13(4),27-32。  new window
10.Caruana, A.(2004)。The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony。Journal of Targeting Measurement and Analysis for Marketing,12(3),256-268。  new window
11.Heide, J. B.、Weiss, A. M.(1995)。Vendor Consideration and Switching Behavior of Buyers in High-Technology Markets。Journal of Marketing,59(3),30-43。  new window
12.Sengupta, S.、Krapfel, R. E.、Pusateri, M. A.(1997)。Switching Costs in Key Account Relationships。Journal of Personal Selling and Sales Management,17(4),9-16。  new window
13.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。  new window
14.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。  new window
15.Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。  new window
16.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。  new window
17.Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing,55(1),10-25。  new window
18.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
19.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。  new window
20.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
21.Beggs, A.,、Klemperer, P.(1992)。Multi-Period Competition with Switching Costs。Econometrica,60(3),651-666。  new window
22.Chen, P. Y.,、Hitt, L. M.(2002)。Measuring Switching Cost and the Determinants of Customer Retention in Internet-Enabled Business:A Study of the Online Brokerage Industry。Information Systems Research,13(3),255-274。  new window
23.Farrell, J.,、Shapiro, C.(1988)。Dynamic Competition with Switching Cost。Rand Journal of Economics,19,123-137。  new window
24.Gabrielsen, T. S.,、Vagstad, S.(2002)。Consumer Heterogeneity,Incomplete Information and Pricing in a Duopoly with Switching Costs。Information Economics and Policy,15,384-401。  new window
25.Gehrig, T. et al.(2004)。Differentiation-Induced Switching Costs and Poaching。Journal of Economics & Manage ment Strategy,13(4),635–655。  new window
26.Kim, J. Y.,、Koh, D. H.(2002)。Attracting the Rival’s Customers in a Model with Switching Costs。The Japanese Economic Review,53(1),134-139。  new window
27.Klemperer, P. D.(1989)。Price Warss Caused by Switching Costs。Review of Economic Studies,56,405-420。  new window
28.Nilssen, T.(1992)。Two Kinds of Consumer Switching Costs。The Rand Journal of Economics,23(4),579-589。  new window
29.Samuelson, W.,、Zeckhauser, R.(1988)。Status Quo Bias in Decision Marketing。Journal of Risk and Uncertainty,1,7-59。  new window
30.Zauberman, G.(2003)。The Intertemporal Dynamics of Consumer Lock-in。Journal of Consumer Research,30(3),405-419。  new window
會議論文
1.Guiltinan, J. P.(1989)。A classification of switching costs with implications for relationship marketing。1989 AMA Winter educator's conference: Marketing theory and practice。Chicago:American marketing association。216-220。  new window
圖書
1.Shapiro, C.、Varian, H. R.(1999)。Information Rule: A Strategic Guide to the Network Economy。Harvard Business School Press。  new window
2.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
3.Tucker, I. B.(2004)。Economics for Today。U.S.A。  new window
 
 
 
 
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