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題名:A Marketing Decision Support System to Predict the Position of a Product in Electroniv Marketplace
書刊名:明新學報
作者:林豪鏘 引用關係曹修源 引用關係
作者(外文):Lin, Koong H.-C.Tsao, Hsiu-yuan
出版日期:2000
卷期:24
頁次:頁11-20
主題關鍵詞:產品分類網路購物電子商務網路行銷Product classificationInternet shoppingElectronic commerceInternet marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
1.Swan, J. E.、Linda, J. C.(1977)。Product Performance and Consumer Satisfaction: A New Concept。Journal of Marketing,40,25-33。  new window
2.Hoffman, D. L.、Novak, T. P.(1996)。Marketing in Hypermedia Computer-Mediated Environment Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
3.Srivastava, R. K.、Alpert, M. I.、Shocker, A. D.(1984)。A Consumer Oriented Approach for Determining Market Structures。Journal of Marketing,48,32-45。  new window
4.Lin, Koong H. C.、Tsao, Hsiu-Yuan(1999)。The Impact of the Form and Content of Shopping Situations on Consumer's Willingness to Buy through Internet Shops。Journal of MHIT,22。  new window
5.(19850301)。AMA Board Approves New Marketing Definition。Marketing News,19,1。  new window
6.Sprague, H. Ralph(1980)。A Framework for the Development of Decision Support System。MIS Quarterly,1980(Summer),1-26。  new window
7.Vaughn, Richard(1980)。How Advertising Works: A Planning Model。Journal of Advertising Research,120,5。  new window
8.Little, D. C. John(1979)。Decision Support System For Marketing Managers。Journal of Marketing,43,9-26。  new window
9.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
會議論文
1.Tsao, Hsiu-Yuan、Lin, Koong H.-C.(1999)。The Influence of Electronic Product Classification on Internet Shopping Willingness。17th Annual Conference of the AoM/IAoM。San Diego。  new window
學位論文
1.Lin, L. H.(1993)。The Study of The Relationship between Consumer Products Classification, Types of Innovation, and Strategy of New Products(博士論文)。National Cheng-Chi University。  new window
圖書
1.Yesil, Magdalena(1997)。Creating the Virtual Store。John Wiley & Sons, Inc.。  new window
2.Wells D. W.、Prensky, David(1996)。Consumer Behavior。John Wiley & Sons, Inc.。  new window
3.Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN:Macmillan Technical Publishing。  new window
 
 
 
 
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