| 期刊論文1. | Swan, J. E.、Linda, J. C.(1977)。Product Performance and Consumer Satisfaction: A New Concept。Journal of Marketing,40,25-33。 | 2. | Hoffman, D. L.、Novak, T. P.(1996)。Marketing in Hypermedia Computer-Mediated Environment Conceptual Foundations。Journal of Marketing,60(3),50-68。 | 3. | Srivastava, R. K.、Alpert, M. I.、Shocker, A. D.(1984)。A Consumer Oriented Approach for Determining Market Structures。Journal of Marketing,48,32-45。 | 4. | Lin, Koong H. C.、Tsao, Hsiu-Yuan(1999)。The Impact of the Form and Content of Shopping Situations on Consumer's Willingness to Buy through Internet Shops。Journal of MHIT,22。 | 5. | (19850301)。AMA Board Approves New Marketing Definition。Marketing News,19,1。 | 6. | Sprague, H. Ralph(1980)。A Framework for the Development of Decision Support System。MIS Quarterly,1980(Summer),1-26。 | 7. | Vaughn, Richard(1980)。How Advertising Works: A Planning Model。Journal of Advertising Research,120,5。 | 8. | Little, D. C. John(1979)。Decision Support System For Marketing Managers。Journal of Marketing,43,9-26。 | 9. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。 | 會議論文1. | Tsao, Hsiu-Yuan、Lin, Koong H.-C.(1999)。The Influence of Electronic Product Classification on Internet Shopping Willingness。17th Annual Conference of the AoM/IAoM。San Diego。 | 學位論文1. | Lin, L. H.(1993)。The Study of The Relationship between Consumer Products Classification, Types of Innovation, and Strategy of New Products(博士論文)。National Cheng-Chi University。 | 圖書1. | Yesil, Magdalena(1997)。Creating the Virtual Store。John Wiley & Sons, Inc.。 | 2. | Wells D. W.、Prensky, David(1996)。Consumer Behavior。John Wiley & Sons, Inc.。 | 3. | Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN:Macmillan Technical Publishing。 | |