:::

詳目顯示

回上一頁
題名:PNF and ANF Analyses Based on Purchase Involvement and Product Information Exposure
書刊名:明新學報
作者:林豪鏘 引用關係曹修源 引用關係
作者(外文):Lin, Koong H.-C.Tsao, Hsiu-yuan
出版日期:2000
卷期:25
頁次:頁119-128
主題關鍵詞:產品分類網路購物電子商務網路行銷購物涉入程度產品資訊暴露度Product categoryOn line shoppingElectronic commerceNetwork marketingPurchase involvementProduct information exposure
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:48
期刊論文
1.Bailey, J. P.、Bakos, Y.(1997)。An exploratory study of the emerging role of electronic intermediaries。International Journal of Electronic Commerce,1(3),7-20。  new window
2.Palmer, Jonathan W.、Griffith, David A.(1998)。An Emerging Model of Web Site Design for Marketing。Commumcatiom of the ACM,41(3),44-51。  new window
3.Akerlof, G.(1970)。The Market for Lemons: Quality Uncertainty and the Market Mechanism。Quarterly Journal of Economics,84(3),488-500。  new window
4.Bush, A. J.、Bush, V.、Harris, S.(1998)。Advertiser Perceptions of the Internet as a Marketing Communication Tool。Journal of Advertising Research,38(2),17-27。  new window
5.Benjamin, R.、Wigand, R. M.(1995)。Electronic Markets and Virtual Value Chains on the Information Super Highway。Sloan Management Review,36(2),62-72。  new window
6.Lai, Albert Wenben(1991)。Consumption Situation and Product Knowledge in the Adoption of a New Product。European Journal of Marketing,25(10),55-68。  new window
7.Hoffman, D. L.、Novak, T. P.(1996)。Marketing in Hypermedia Computer-Mediated Environment Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
8.Hoffman, D. L.、Novak, T. P.、Chatterjee, P.(199512)。Commercial Scenarios for the Web: Opportunities and Challenges。Journal of Computer Mediated Communication, Special Issue on Electronic Commerce,1。  new window
9.Dickson, P. R.(1982)。Person-Situation: Segmentation’s Missing Link。Journal of Marketing,46,56-64。  new window
10.Lin, Koong H. C.、Tsao, H. Y.(199906)。The Impact of the Form and Content of Shopping Situations on Consumer's Willingness to Buy through Internet Shops。Journal of MHIT,22。  new window
11.Lee, H. G.、Clark, T. H.(1996)。Impacts of the Electronic Marketplace on Transaction Cost and Market structure。International Journal of Electronic Commerce,1(1),127-149。  new window
12.Spiller, P.、Lohse, G.(1997)。A Classification of Internet Retail Stores。International Journal of Electronic Commerce,2(2),20-29。  new window
13.Sarkar, M. B.、Butler, B.、Steinfield, C.(1995)。Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace。Journal of Computer Mediated Communication,1(3)。  new window
14.Romm, C.、Pliskin, N.、Clarke, R.(1997)。Virtual Communities and Society: Toward an Integrated Three Phase Model。International Journal of Information Management,17(4),261-270。  new window
15.Srivastava, R. K.(1981)。Usage-situational Influences on Perceptions of Product Markets。Advance in Consumer Research,8,106-111。  new window
16.Srivastava, R. K.、Alpert, M. I.、Shocker, A. D.(1984)。A Consumer Oriented Approach for Determining Market Structures。Journal of Marketing,48,32-45。  new window
17.Wurman, P. R.、Walsh, W. E.、Wellman, M. P.(1998)。Flexible double auction for electronic commerce: theory and implementation。Decision Support System,24(1),17-27。  new window
18.Zaichlowsky, J. L.(1986)。Conceptualizing Involvement。Journal of Advertising Research,12,4-14。  new window
19.Berthon, Pierre、Pitt, Leyland F.、Watson, Richard T.(1996)。The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency。Journal of Advertising Research,36(1),43-54。  new window
20.Palmer, J. W.(1997)。Electronic Commerce in Retailing: Differences Across Retail Formats。The information Society: An International Journal,13(1),75-91。  new window
21.Baty, J. B. II、Lee, Ronald M.(1995)。InterShop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping。Journal of Management Information Systems,11(4),9-31。  new window
22.Belk, Russell W.(1975)。Situational Variables and Consumer Behavior。Journal of Consumer Research,2(3),157-164。  new window
23.Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing,61(3),38-53。  new window
24.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
25.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
26.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
27.Williamson, Oliver E.(1979)。Transaction-Cost Economics: The Governance of Contractual Relations。The Journal of Law and Economics,22(2),233-261。  new window
28.Daft, Richard L.、Lengel, Robert H.、Trevino, Linda Klebe(1987)。Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems。MIS Quarterly,11(3),355-366。  new window
29.Trevino, L. K.、Lengel, R. H.、Daft, R. L.(1987)。Media Symbolism, Media Richness, and Media Choice in Organizations: A Symbolic Interactionist Perspective。Communication Research,14(5),553-574。  new window
30.Liang, Ting-Peng、Huang, Jin-Shiang(1998)。An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model。Decision Support Systems,24(1),29-43。  new window
31.Malone, T. W.、Yates, J.、Beniamin, R. I.(1987)。Electronic Market and Electronic Hierarchies。Communications of the ACM,41(1),73-80。  new window
會議論文
1.Tsao, H. Y.、Lin, Koong H. C.(1999)。The Influence of Electronic Product Classification on Internet Shopping Willingness。17th Annual Conference of the AoM/IAoM,(會議日期: 1999, 2, 17),67-74。  new window
圖書
1.Hagel, John III、Arthur, A. G.(1997)。Net Gain: Expanding Markets through Virtual Community。Mckinsey & Company。  new window
2.Schwartz, E. I.(1999)。Digital Darwinism: Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy。BROADWAY BOOKS。  new window
3.Schwartz, E. I.(1998)。Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web。BROADWAY BOOKS。  new window
4.Wells, W. D.、Prensky, D.(1996)。Consumer Behavior。John Wiley & Sons, Inc.。  new window
5.Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN:Macmillan Technical Publishing。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE