色彩具深奧而豐富的象徵力，不同的色彩給人不同的的情感聯想和文化意義。本文以文獻分析法(literature review)從色彩感覺與知覺、色彩感情、色彩聯想理論及色彩語意聯想等進行相關文獻整理，希望藉此達成色彩聯想基礎理論的探索，綜合研究結論為--1.色彩聯想的研究範疇：（1）屬於色彩心理、（2）有六種主要研究類型；2.方法：（1）由刺激物聯想色彩、（2）由色彩聯想刺激物；3.收集：（1）開放式自由聯想、（2）有限制配對聯想；4.對象：需考量各種客觀條件；5.原則：（1）接近與相似聯想，多為物理印象固有色聯想、（2）對比與並存聯想：為心理價值印象的象徵意義聯想。色彩聯想屬於色彩感情效果，正因感情會受研究對象外在客觀條件影響，並產生屬於個人較主觀情感特質判斷與喜好，故本研究適合為相關色彩設計與研究之初步資料收集分析與了解，從中得知與色彩聯想有關之基礎觀點與研究面向，本研究結果可提供相關色彩學基礎理論與研究之參考。

Color have abstruse and abundant symbol strength, different color give people different emotion associating and cultural meaning. The study invests the theory of color association through sense and feeling, sentiments, association and meaning. We have the conclusion as followings. 1. The range: (1) it belongs to color psychology; (2) there are six types. 2. The methods: (1) One thinks about color from stimulation; (2) the other thinks about stimulation from color. 3. Materials: (1) one is free brainstorming; (2) it is limited by matching. 4. Subject: it needs considering subjective conditions 5. Principle: (1) one closes to resemble association and most of them are certain colors; (2) the other is the association of contrast: the psychological value impression. Color association belongs to effective feeling. They are subjective judgment. Our finding provides references for related color theory.