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F.(199407)。Loyalty-Based Management。National Data and Lifestyles Summit。Denver。 | 研究報告1. | O'Reilly, B.、Flatt, S.(1989)。Executive Team Demography, Organizational Innovation and Firm Performance。Berkeley:University of California。 | 圖書1. | Seybold, P. B.(2001)。The Customer Revolution: How to Thrive When Customers Are in Control。New York:Random House Inc.。 | 2. | Siebel, Thomas M.、黃逸華(2002)。E-Business8大原則5步驟。台北:藍鯨。 延伸查詢 | 3. | Allen, C.、Kania, D.、Yaeckel, B.(2001)。One to One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time。New York:John Wiley and Sons。 | 4. | Yeung, David O. Ulrich、Nason, Stephen W.、Von Glinow, Mary Ann、劉復苓(2001)。組織學習能力。台北:聯經。 延伸查詢 | 5. | Drucker, P. F.(1993)。Post-Capitalist Society。Butterworth Heinemann。 | 6. | Peppers, Don、Rogers, Martha(1993)。The one to one future: Building relationships one customer at a time。New York, NY:Doubleday。 | 7. | James, G. B.(2000)。Secrets of Customer Relationship Management- It is All about How You Make Them Feel。New York。 | 其他1. | 劉康仁(200305)。專櫃化妝品網路也會通。 延伸查詢 | 2. | Allen, Cliff(1999)。Personalization vs. Customization,http://www.searchz.som.articles/0713991.html, 。 | |
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