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題名：投資決策之框架效應再探：團體極化效應與決策性質的調節作用
書刊名：商管科技季刊
作者：鄭碧月／邱文彬 引用關係
作者(外文)：Cheng, Pi-yueh／Chiou, Wen-bin
出版日期：2006
卷期：7:2
頁次：頁417-433
主題關鍵詞：框架效應；選擇；淘汰；展望理論；團體極化；Framing effect；Selection；Rejection；Prospect theory；Group polarization
原始連結：連回原系統網址new window
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　　許多行為財務學嘗試以心理學為基礎，試圖對一些異常現象提出合理的解釋，展望理論的框架效應指出個體面臨得利時傾向風險規避、面臨損失時傾向風險尋求，由於團體決策與個體決策的參考點不同，且淘汰與選擇本質上有不同的決策過程。本研究共有二個實驗，主要目的在於檢驗團體極化效應和選擇與淘汰之決策性質，是否會對框架效應產生調節作用。實驗一檢驗個人投資決策的方式是否會出現框架效應，並以同樣的問題分組進行團體決策，檢驗是否如預期會出現團體極化現象，結果發現在大額獲利、大額損失及小額損失的決策作業，團體極化效應明顯存在。實驗二針對不同的作業特性（選擇與淘汰），在不同的投資情境（獲利與損失），探討其框架效應，結果發現雖然決策的框架效應，並未因受到決策性質（選擇或淘汰）的調節，但獲利時趨向保守、損失時趨向冒險的框架效應仍然顯著。
　　The framing effect of prospect theory proposed that risk-aversive choice is preferred in gain situation whereas risk-seeking choice is preferred in loss situation. There are different reference point under individual decision and group decision. The aims of this research were to examine the moderating effects of group polarization and the nature of decision. Findings in experiment 1 indicated that group polarization was prominent in the cases of large-amount gain, large-amount loss, and small-amount loss. Results in experiment 2 showed that the framing effect of investment decision still existed, but was not contingent upon the frame of selection or rejection.
期刊論文
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10.Kahneman, D.、Tversky, A.(1979)。Prospect theory: An analysis of decision under risk。Econometrica，47(2)，263-291。  new window
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17.Barber, Brad M.、Odean, Terrance(2001)。Boys Will Be Boys: Gender, Overconfidence, and Common Stock Investment。The Quarterly Journal of Economics，116(1)，261-292。  new window
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19.Meyerowitz, Beth E.、Chaiken, Shelly(1987)。The effect of message framing on breast self-examination attitudes, intentions and behaviors。Journal of Personality and Social Psychology，52(3)，500-510。  new window
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24.Fraser, C., Gouge, C.,、Billig, M.(1917)。Risky shifts, cautions shifts, and group polarization.。European Journal of Social Psychology，1，7-30。  new window
25.Kameda, T.、Davis, J. H.(1990)。The function of the reference point in individual and group risk decision making。Organizational Behavior and Human Decision Processes，46(1)，55-76。  new window
26.. P., Jasper, J. D.,、Forbes, W. S.(1998)。Choosing versus rejecting options at different stages of decision making。Journal of Behavioral Decision Making，11，193-2 10。  new window
27.Libby, R.,、Blashfield, R. K.(1978)。Performance of a composite as a function of the number of judges。Organizational Behavior and Human Decision Processes，21，121-129。  new window
28.Meloy, M. G., Russo, J. E.(2004)。Binary choice under instructions to select versus reject。Organizational Behavior and Human Decision Processes，93，114-128。  new window
29.MilIer, P. M.,、Fagley, N. S.(1991)。The effects of framing problem variations, and providing rationale on choice。Personality and Social Psychology Bulletin，17，517-522。  new window
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會議論文
1.陳啟光(1996)。群體決策中極化現象的因果分析141 -164。  延伸查詢new window
學位論文
1.Stoner, J. A. F.(1961)。A Comparison of Individual and Group Decision Involving Risk，0。  new window
2.吳喬寧(1997)。不同衡量尺標在群體決策中極化現象之研究。  延伸查詢new window
 
 
 
 
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