That aesthetics has been long dumb is widely acknowledged. A revival of aesthetics can be fulfilled ony by its active response to the social changes nowadays. Under the heavy shadow of the Aesthetic Modernism, aesthetics has been sine Kant standing in sharp opposition to society. However, Society in the new context of consumer society which features an object-sign is now becoming more and more cauterized, i.e., signed and simultaneously aestheticized. With the aid of the all-reaching commoditization and electronic media, moreover, this sign-aesthetics acquires its highest sociality it never has before, and an Aesthetic Society has thus come to the fore. Fostered by this social change, Socio-aesthetics matures and could jump out of the horizon of the intellectual history.