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題名:以AHP群體決策法選擇企業在特定區位之進入模式
書刊名:交大管理學報
作者:吳青松 引用關係石素娟
作者(外文):Wu, Ching-sungShih, Su-chuan
出版日期:2007
卷期:27:1
頁次:頁195-219
主題關鍵詞:進入模式選擇群體決策層級分析法Entry mode selectionGroup decision-makingAnalytic hierarchy processAHP
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:35
我們以臺灣某一筆記型電腦公司試圖進入越南投資為例,說明我們所提出之實務上評選進入模式的進行步驟。獨資經營、合資經營、契約式協議、直接出口、與間接出口,五種進入模式列入評選,應用層級分析程序(Analytic Hierarchy Process, AHP)以交易對本經濟學與體制觀點。構建出一決策分析樹,第一層分為四個主要因素,第二層共有十二項指標。並以該公司之利益關係人包括如主要股東、主要之上下游廠商、公司之高階經理人員、以及職工代表,形成集體決策。此一致性的群體決策形成的過程,也讓利益關係人體認競爭之環境內涵,也了解到各人間的相互依賴關係,各人角色立場所持之觀點對於海外投資決策所具有之價值。
We propose an entry modes selection process for an enterprise to invest in a specific foreign nation. We illustrate the process by the case of a notebook computer company in Taiwan considers to enter Vietnam market. We established an Analytic Hierarchy Process (AHP) decision tree that base upon the main theories in International Business Management: Transaction Cost Economics and Institutional Approach. The participative selection process is particular designed to have a consensus entry mode by the group of stakeholders such as shareholders, managers, and employees. This group decision empowers employees and shareholders to become active participants in shaping the environmental context of their company. This process also enables shareholders and employees to recognize the significance of their mutually dependent relationships and to value the perspectives of other involved in the foreign subsidiaries.
期刊論文
1.Meyer, Klaus E.(2001)。Institutions, Transaction Costs, and Entry Mode Choice in Eastern Europe。Journal of International Business Studies,32(2),357-367。  new window
2.Davis, P. S.、Desai, A. B.、Francis, J. D.(2000)。Mode of International Entry: An Isomorphism Perspective。Journal of International Business Studies,31(2),239-258。  new window
3.Delios, A.、Beamish, Paul W.(1999)。Ownership Strategy of Japanese Firms: Transactional, Institutional, and Experience Influences。Strategic Management Journal,20(10),915-933。  new window
4.Woodcock, C. P.、Beamish, P. W.、Makino, S.(1994)。Ownership-Based Entry Mode Strategies and International Performance。Journal of International Business Studies,25(2),253-273。  new window
5.Kogut, Bruce、Singh, Harbir(1988)。The Effect of National Culture on ohe Choice of Entry Mode。Journal of International Business Studies,19(3),411-432。  new window
6.Contractor, F. J.(1984)。Choosing between direct investments and licensing: Theoretical considerations and empirical tests。Journal of International Business Studies,15(3),167-188。  new window
7.Levary, R. R.、Wan, K.(1999)。An Analytic Hierarchy Process Based Simulation Model for Entry Mode Decision Regarding Foreign Direct Investment。Omega,27(6),661-677。  new window
8.Brouthers, K. D.(2002)。Institutional Culture and Transaction Cost Influences on Entry Mode Choice and Performance。Journal of International Business Studies,33(2),203-221。  new window
9.Eisenhardt, Kathleen M.(1988)。Agency- and Institutional-theory Explanations: The Case of Retail Sales Compensation。Academy of Management Journal,31(3),488-511。  new window
10.Tse, D. K.、Pan, Y.、Au, K. Y.(1997)。How MNCs Choose Entry Modes and Form Alliances: The China Experience。Journal of International Business Studies,28(4),779-805。  new window
11.Erramilli, M. K.、Rao, C. P.(1993)。Service Firms' International Entry-mode Choice: A Modified Transaction-cost Analysis Approach。Journal of Marketing,57(3),19-38。  new window
12.Yiu, D.、Makino, S.(2002)。The choice between joint venture and wholly owned subsidiary: An institutional perspective。Organization Science,13(6),667-683。  new window
13.Gatignon, H.、Anderson, E.(1988)。The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation。Journal of Law, Economics, and Organization,4(2),305-336。  new window
14.Gomes-Casseres, B.(1989)。Ownership Structures of Foreign Subsidiaries: Theory and Evidence。Journal of Economic Behavior and Organization,11(1),1-25。  new window
15.Lu, J. W.(2002)。Intra- and Inter-organizational Imitative Behavior: Institutional Influences on Japanese Firms' Entry Mode Choice。Journal of International Business Studies,33(1),19-37。  new window
16.DiMaggio, Paul J.、Powell, Walter W.(1983)。The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields。American Sociological Review,48(2),147-160。  new window
17.Anderson, Erin、Gatignon, Hubert A.(1986)。Modes of Foreign Entry: A Transaction Cost Analysis and Propositions。Journal of International Business Studies,17(3),1-26。  new window
18.Selznick, Philip(1996)。Institutionalism "Old" and "New"。Administrative Science Quarterly,41(2),270-277。  new window
19.Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology,87(3),548-577。  new window
20.Gupta, Anil K.、Govindarajan, Vijay(1991)。Knowledge flows and the structure of control within multinational corporations。Academy of Management Review,16(4),768-792。  new window
21.Taylor, C. R.、Zou, S.、Osland, G. E.(1998)。A Transaction Cost Perspective on Foreign Market Strategies of US and Japanese Firms。Thunderbird International Business Review,40(4),389-412。  new window
22.Lin, H.(2000)。Choice of Market Entry Mode in Emerging Markets: Influences on Entry Strategy in China。Journal of Global Marketing,14(1/ 2),83-109。  new window
23.Zucker, L.(1983)。Organizations as Institutions。Research in the Sociology of Organizations,2,1-47。  new window
24.Makino, S.、Neupert, K. E.(2000)。National Culture, Transaction Costs, and the Choice between Joint Venture and Wholly Owned Subsidiaries。Journal of International Business Studies,31(4),705-713。  new window
25.Sharma, V. M.、Erramilli, M. K.(2004)。Resource-based Explanation of Entry Mode。Journal of Marketing Theory and Practice,12(1),1-18。  new window
26.Tsai, M. T.、Cheng, Y. M.(2002)。The Decision Criteria for the Ownership Control Entry Mode for Taiwanese Manufacturing Firms in the United States: An Application of the Logit Model and AHP。International Journal of Commerce & Management,12(2),45-71。  new window
27.Cleeve, E(1997)。The Motives for Joint Ventures: A Transaction Costs Analysis of Japanese MNEs in the U.K.。Scottish Journal of Political Economy,44(1),31-43。  new window
28.Hennart, J. F.(1991)。The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in the United State。Management Science,37(4),483-497。  new window
會議論文
1.Datta, D. K.、Herrmann, P.、Rasheed, A.(1997)。Antecedents and Consequences of Foreign Market Entry: What Do We Know?。0。  new window
圖書
1.Peng, M. W.(2000)。Business Strategies in Transition Economies。Thousand Oaks, CA:Sage。  new window
2.Saaty, T. L.、Vargas, L. G.(1994)。Decision Making in Economic, Political, Social and Technological Environment with the Analytic Hierarchy Process。Pittsburgh, PA:RWS Publications。  new window
3.Root, Franklin R.(1987)。Entry Strategies for International Markets。Lexington, Massachusetts:Lexington Books。  new window
4.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY:Free Press。  new window
5.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd:Free Press。  new window
6.Scott, W. R.、Meyer, J. W.(1983)。The Organization of Societal Sectors: Propositions and Early Evidence。The New Institutionalism in Organizational Analysis。Chicago, IL。  new window
 
 
 
 
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