以AHP群體決策法選擇企業在特定區位之進入模式__臺灣人文及社會科學引文索引資料庫

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題名：	以AHP群體決策法選擇企業在特定區位之進入模式
書刊名：	交大管理學報
作者：	吳青松／石素娟
作者(外文)：	Wu, Ching-sung／Shih, Su-chuan
出版日期：	2007
卷期：	27:1
頁次：	頁195-219
主題關鍵詞：	進入模式選擇；群體決策；層級分析法；Entry mode selection；Group decision-making；Analytic hierarchy process；AHP
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0) 排除自我引用:4 共同引用:0 點閱:38

我們以臺灣某一筆記型電腦公司試圖進入越南投資為例，說明我們所提出之實務上評選進入模式的進行步驟。獨資經營、合資經營、契約式協議、直接出口、與間接出口，五種進入模式列入評選，應用層級分析程序(Analytic Hierarchy Process, AHP)以交易對本經濟學與體制觀點。構建出一決策分析樹，第一層分為四個主要因素，第二層共有十二項指標。並以該公司之利益關係人包括如主要股東、主要之上下游廠商、公司之高階經理人員、以及職工代表，形成集體決策。此一致性的群體決策形成的過程，也讓利益關係人體認競爭之環境內涵，也了解到各人間的相互依賴關係，各人角色立場所持之觀點對於海外投資決策所具有之價值。

以文找文

We propose an entry modes selection process for an enterprise to invest in a specific foreign nation. We illustrate the process by the case of a notebook computer company in Taiwan considers to enter Vietnam market. We established an Analytic Hierarchy Process (AHP) decision tree that base upon the main theories in International Business Management: Transaction Cost Economics and Institutional Approach. The participative selection process is particular designed to have a consensus entry mode by the group of stakeholders such as shareholders, managers, and employees. This group decision empowers employees and shareholders to become active participants in shaping the environmental context of their company. This process also enables shareholders and employees to recognize the significance of their mutually dependent relationships and to value the perspectives of other involved in the foreign subsidiaries.

以文找文

期刊論文
1.	Meyer, Klaus E.(2001)。Institutions, Transaction Costs, and Entry Mode Choice in Eastern Europe。Journal of International Business Studies，32(2)，357-367。
2.	Davis, P. S.、Desai, A. B.、Francis, J. D.(2000)。Mode of International Entry: An Isomorphism Perspective。Journal of International Business Studies，31(2)，239-258。
3.	Delios, A.、Beamish, Paul W.(1999)。Ownership Strategy of Japanese Firms: Transactional, Institutional, and Experience Influences。Strategic Management Journal，20(10)，915-933。
4.	Woodcock, C. P.、Beamish, P. W.、Makino, S.(1994)。Ownership-Based Entry Mode Strategies and International Performance。Journal of International Business Studies，25(2)，253-273。
5.	Kogut, Bruce、Singh, Harbir(1988)。The Effect of National Culture on ohe Choice of Entry Mode。Journal of International Business Studies，19(3)，411-432。
6.	Contractor, F. J.(1984)。Choosing between direct investments and licensing: Theoretical considerations and empirical tests。Journal of International Business Studies，15(3)，167-188。
7.	Levary, R. R.、Wan, K.(1999)。An Analytic Hierarchy Process Based Simulation Model for Entry Mode Decision Regarding Foreign Direct Investment。Omega，27(6)，661-677。
8.	Brouthers, K. D.(2002)。Institutional Culture and Transaction Cost Influences on Entry Mode Choice and Performance。Journal of International Business Studies，33(2)，203-221。
9.	Eisenhardt, Kathleen M.(1988)。Agency- and Institutional-theory Explanations: The Case of Retail Sales Compensation。Academy of Management Journal，31(3)，488-511。
10.	Tse, D. K.、Pan, Y.、Au, K. Y.(1997)。How MNCs Choose Entry Modes and Form Alliances: The China Experience。Journal of International Business Studies，28(4)，779-805。
11.	Erramilli, M. K.、Rao, C. P.(1993)。Service Firms' International Entry-mode Choice: A Modified Transaction-cost Analysis Approach。Journal of Marketing，57(3)，19-38。
12.	Yiu, D.、Makino, S.(2002)。The choice between joint venture and wholly owned subsidiary: An institutional perspective。Organization Science，13(6)，667-683。
13.	Gatignon, H.、Anderson, E.(1988)。The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation。Journal of Law, Economics, and Organization，4(2)，305-336。
14.	Gomes-Casseres, B.(1989)。Ownership Structures of Foreign Subsidiaries: Theory and Evidence。Journal of Economic Behavior and Organization，11(1)，1-25。
15.	Lu, J. W.(2002)。Intra- and Inter-organizational Imitative Behavior: Institutional Influences on Japanese Firms' Entry Mode Choice。Journal of International Business Studies，33(1)，19-37。
16.	DiMaggio, Paul J.、Powell, Walter W.(1983)。The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields。American Sociological Review，48(2)，147-160。
17.	Anderson, Erin、Gatignon, Hubert A.(1986)。Modes of Foreign Entry: A Transaction Cost Analysis and Propositions。Journal of International Business Studies，17(3)，1-26。
18.	Selznick, Philip(1996)。Institutionalism "Old" and "New"。Administrative Science Quarterly，41(2)，270-277。
19.	Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology，87(3)，548-577。
20.	Gupta, Anil K.、Govindarajan, Vijay(1991)。Knowledge flows and the structure of control within multinational corporations。Academy of Management Review，16(4)，768-792。
21.	Taylor, C. R.、Zou, S.、Osland, G. E.(1998)。A Transaction Cost Perspective on Foreign Market Strategies of US and Japanese Firms。Thunderbird International Business Review，40(4)，389-412。
22.	Lin, H.(2000)。Choice of Market Entry Mode in Emerging Markets: Influences on Entry Strategy in China。Journal of Global Marketing，14(1/ 2)，83-109。
23.	Zucker, L.(1983)。Organizations as Institutions。Research in the Sociology of Organizations，2，1-47。
24.	Makino, S.、Neupert, K. E.(2000)。National Culture, Transaction Costs, and the Choice between Joint Venture and Wholly Owned Subsidiaries。Journal of International Business Studies，31(4)，705-713。
25.	Sharma, V. M.、Erramilli, M. K.(2004)。Resource-based Explanation of Entry Mode。Journal of Marketing Theory and Practice，12(1)，1-18。
26.	Tsai, M. T.、Cheng, Y. M.(2002)。The Decision Criteria for the Ownership Control Entry Mode for Taiwanese Manufacturing Firms in the United States: An Application of the Logit Model and AHP。International Journal of Commerce & Management，12(2)，45-71。
27.	Cleeve, E(1997)。The Motives for Joint Ventures: A Transaction Costs Analysis of Japanese MNEs in the U.K.。Scottish Journal of Political Economy，44(1)，31-43。
28.	Hennart, J. F.(1991)。The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in the United State。Management Science，37(4)，483-497。

會議論文
1.	Datta, D. K.、Herrmann, P.、Rasheed, A.(1997)。Antecedents and Consequences of Foreign Market Entry: What Do We Know?。0。

圖書
1.	Peng, M. W.(2000)。Business Strategies in Transition Economies。Thousand Oaks, CA：Sage。
2.	Saaty, T. L.、Vargas, L. G.(1994)。Decision Making in Economic, Political, Social and Technological Environment with the Analytic Hierarchy Process。Pittsburgh, PA：RWS Publications。
3.	Root, Franklin R.(1987)。Entry Strategies for International Markets。Lexington, Massachusetts：Lexington Books。
4.	Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY：Free Press。
5.	Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd：Free Press。
6.	Scott, W. R.、Meyer, J. W.(1983)。The Organization of Societal Sectors: Propositions and Early Evidence。The New Institutionalism in Organizational Analysis。Chicago, IL。

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