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題名:品牌知名度與品牌形象影響品牌忠誠度之探討--以國產米酒業為例
書刊名:輔仁管理評論
作者:池文海 引用關係張書豪彭偉族
作者(外文):Chih, Wen-haiChang, Shu-haoPeng, Wei-zu
出版日期:2007
卷期:14:3
頁次:頁19-41
主題關鍵詞:品牌知名度品牌形象知覺風險品牌忠誠度Brand awarenessBrand imagePerceived riskBrand loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:30
期刊論文
1.Hollis, N.(2005)。Ten years of learning on how online advertising builds brands。Journal of Advertising Research,45(2),255-268。  new window
2.Chaudhuri, A.(1998)。Product Class Effects on Brand Loyalty。Journal of Marketing Management,8(2),66-77。  new window
3.Mitchell, V. W.、Greatorex, M.(1988)。Consumer Risk Perception in the UK Wine Market。European Journal of Marketing,22(9),5-15。  new window
4.Aaker, David A.(1997)。Should you take your brand to where the action is?。Harvard Business Review,75(5),135-144。  new window
5.Chen, R.、He, F.(2003)。Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer。Total Quality Management & Business Excellence,14(6),677-693。  new window
6.Shimp, T. A.、Bearden, W. O.(1982)。Warrant and other extrinsic cue effect on consumer risk perception。Journal of Consumer Research,9(1),38-46。  new window
7.Mariola, P. V.、Elena, D. B.(2005)。Sales promotions effects on consumer based brand equity。International Journal of Market Research,47(2),179-205。  new window
8.Day, G. S.、Pratt, R. W. Jr.(1971)。Stability of Appliance Brand Awareness。Journal of Marketing Research,8(1),85-89。  new window
9.Laurent, Gilles、Kapferer, Jean-Noël、Roussel, Françoise(1995)。The underlying structure of brand awareness scores。Marketing Science,14(3),170-179。  new window
10.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
11.Zaichkowsky, J. L.(1985)。Measuring the Involvement Concept。Journal of Consumer Research,12(1),341-352。  new window
12.Mitchell, V. W.、Boustani, P.(1993)。Market Development Using New Products and New Customers: A Role for Perceived risk。European Journal of Marketing,27(2),17-32。  new window
13.Odin, Y.、Odin, N.、Valette-Florence, P.(1999)。Conceptual and Operational Aspects of Brand Loyalty: An Empirical Investigation。Journal of Business Research,53(5),75-84。  new window
14.Liesse, J.(1991)。Brands in Trouble。Advertising Age,62(51),16-50。  new window
15.Jacoby, J.、Olsen, J. C.、Haddock, R. A.(1971)。Product Composition Characteristics as Determinations of Perceived Quality。Journal of Applied Psychology,55(6),570-579。  new window
16.Huddleston, P.、Whipple, J.、Van Auken, A.(2004)。Food Store Loyalty: Application of a Consumer Loyalty Framework。Journal of Targeting, Measurement & Analysis for Marketing,12(3),213-230。  new window
17.Holden, S. J. S.(1993)。Understanding Brand Awareness: Let Me Give You a Cue!。Advances in Consumer Research,20(1),383-388。  new window
18.Baloglu, S.(2002)。Dimensions of Customer Loyalty, Cornel Hotel and Restaurant Administration Quarterly。Journal of Consumer Research,43(1),47-59。  new window
19.Zaichkowsky, J. L.(1988)。Involvement and the Price Cue。Advances In Consumer Research,15(1),323-327。  new window
20.Simon, M. F.(1970)。Influence of brand names on attitudes。Journal of Advertising Research,10(3),28-30。  new window
21.Macdonald, Emma K.、Sharp, Byron M.(2003)。Management perceptions of the importance of brand awareness as an indication of advertising effectiveness。Marketing Bulletin,14(2),1-15。  new window
22.Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing,20(4),335-351。  new window
23.Garretson, Judith A.、Clow, Kenneth E.(1999)。The Influence of Coupon Face Value on Service Quality Expectation, Risk Perceptions and Purchase Intentions in The Dental Industry。Journal of Service Marketing,13(1),59-70。  new window
24.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。  new window
25.Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing,3(3),193-210。  new window
26.Washburn, Judith H.、Plank, Richard E.(2002)。Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale。Journal of Marketing Theory and Practice,10(1),46-63。  new window
27.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。  new window
28.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。  new window
29.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies,25(3),579-604。  new window
30.Reddy, Srinivas K.、Holak, Susan L.、Bhat, Subodh(1994)。To extend or not to extend: Success determinants of line extensions。Journal of Marketing Research,31(2),243-262。  new window
31.Doolin, B.、Dillon, S.、Thompson, F.、Corner, J. L.(2005)。Perceived risk, the internet shopping experience and online purchasing behavior: A New Zealand Perspective。Journal of Global Information Management,13(2),66-88。  new window
32.Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management,9(6),350-370。  new window
33.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
34.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。  new window
35.Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing,12(4),11-19。  new window
36.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
37.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
38.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
39.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
40.McMullan, R.、Gilmore, A.(2003)。The conceptual development of customer loyalty measurement: A proposed scale。Journal of Targeting, Measurement and Analysis for Marketing,11(3),230-243。  new window
41.Williams, Larry J.、Hazer, John T.(1986)。Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods。Journal of Applied Psychology,71(2),219-231。  new window
42.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
43.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
44.Chaudhuri, Arjun(1999)。Does Brand Loyalty Mediate Brand Equity Outcomes?。Journal of Marketing Theory and Practice,7(2),136-146。  new window
45.Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。  new window
46.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。  new window
47.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
48.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
49.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
50.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research,15(2),253-264。  new window
51.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。  new window
圖書
1.Armstrong, G.、Kotler, P.(2002)。Marketing: an introduction。Upper Saddle River, NJ:Prentice-Hall。  new window
2.吳芥之、吳碧珠(2005)。臺酒尚青--黃營杉再造臺灣菸酒行銷實錄。臺北:先覺。  延伸查詢new window
3.曾俊洲(2004)。食品、飲料及菸草業訪談摘要。台北:食品工業發展研究所。  延伸查詢new window
4.Wilkie, W. L.、Dickson, P. R.(1991)。Perspective in Consumer Behavior。New York, NY:Prentice-Hall。  new window
5.Aaker, David A.、沈雲驄、湯宗勳(1998)。品牌行銷法則--如何打造強勢品牌。臺北:商業週刊。  延伸查詢new window
6.Zimbardo, P. G.、Gerrig, R. J.、游恆山、李素卿(1999)。心理學。臺北:五南。  延伸查詢new window
7.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
8.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
9.Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。New York:McGraw-Hill Book Company。  new window
10.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
11.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
13.Bauer, R. A.(1960)。Dynamic marketing for a changing world。Chicago:American Marketing association。  new window
 
 
 
 
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