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2. | 吳芥之、吳碧珠(2005)。臺酒尚青--黃營杉再造臺灣菸酒行銷實錄。臺北:先覺。 延伸查詢![new window](/gs32/images/newin.png) |
3. | 曾俊洲(2004)。食品、飲料及菸草業訪談摘要。台北:食品工業發展研究所。 延伸查詢![new window](/gs32/images/newin.png) |
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5. | Aaker, David A.、沈雲驄、湯宗勳(1998)。品牌行銷法則--如何打造強勢品牌。臺北:商業週刊。 延伸查詢![new window](/gs32/images/newin.png) |
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