The purpose of this study is to analyze the awareness and attitude of people toward the Neimen Song Jiang Jhen festival event. "Awareness Survey of Neimen Song Jiang Jhen Activities" was developed as research tool, it include the demographics, awareness to this festival, experience to visit other cultural festival, the intention and need to visit the activities and the related attitude of activities about this festival. We collected data from survey on website, and get about 200, 1 samples and selected 824 subjects by random, sampling error is about. 035 (p=.05). The main results are as follow: a. The information of this event was not spread effectively: the public don't have the clear idea of the Neimen Song Jiang Jhen festival event, only 21.4% of the interviewers know the Neimen Song Jiang Jhen festival event is held every year. b. The percentage of the public participant culture festival is low: In 824 interviewers, there are only 14.9% interviewers who had the experience to participant other culture festivals out of Neimen, the other interviewers even don't have the experience to participant any kind of culture festivals. c. The desire of the public to participant this event is not high: When we ask the interviewers their desire to participant this event, only 1.1% express they will come, but there are 12.3% express they might come, 26.2% don't make the decision yet, 60.4% express they will not come. d. The main channel for public get information is TV program: In the options which public get information, TV program (85.2%), internet (79.7%), newspapers (59.3%) are still the main channels. e. The main reason which attract people to participant this event: To exclude the interviewers who don't have the desire to come, in the 326 interviewers, the main reasons which attract them to come is "Friend's invitation" 39.9%, "Passing visit" 20.9%, "Be interested in the event" 14.4%. f. The services to enhance the desire to participant: In 824 interviewers, 50.4% of them expect the organization committee can provide "tour arrangement of the vicinities, "shuttle bus" 44.9%, "more related activities" 41.8%, "Gifts, draw a lottery" 38.5%, "the others" 9.9%.