Promenade recreation development plans in the coastal areas in Taiwan have become valued and popular by the public in recent years, and yet, due to the lack of management and proper ways of measures implementing in the past, either many coastal resources has been lost as the result, or incidents of inappropriate development have been occurring. It is therefore an imminent task to know how to evaluate promenade recreation resource in coastal areas, while working out development tactics that are particularly appropriate for specific areas, and that is what this study is intended for. Given the changeability of coastal environment with relatively large amount of evaluation factors being involved, this study intends to study the utilization and development of coastal promenade recreation lands, while listing the development potentiality factors under different development conditions, to allow the screening of the evaluation factors by Delphi method. After all of the factors are compiled and systematically analyzed, based on the three development types of coastal recreation land utilization-coastal parks, beach resorts, boat harbors in Taiwan, the criterion for the evaluation of each factor under each development type is generalized, so as to serve as the basis for evaluating the development of coastal recreation areas. This study chose the sandy coast of Hsin Chu Fishery Port and Kun-nan Youth Leisure Center on the west of Taiwan, and the rocky coast of Golden Sandy Bay on the northeast of Taiwan, and the Ocean Park near the south end of Dragon Cave as the objects for empirical study, and after all the development factors are generalized, the development potentiality of creation resource is evaluated by Analytic Hierarchy Process. The finding of this study indicates that there is a high extent of man-made working in coastal promenade recreation areas, showing large amount of loss in the natural environmental resource. At the end, this study provides appropriate management tactics and suggestions for each specific factor, in order to serve as reference for future management and maintenance of coastal recreation resource.