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題名:職棒球團現場促銷活動規劃過程初探
書刊名:大專體育
作者:李振綱黃煜 引用關係
出版日期:2007
卷期:92
頁次:頁79-86
主題關鍵詞:職棒球團現場促銷活動
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:32
期刊論文
1.Boyd, T. C.、Krehbiel, T. C.(1999)。The effect of promotion timing on Major League Baseball attendance。Sport Marketing Quarterly,8(4),23-34。  new window
2.Boyd, T. C.、Krehbiel, T. C.(2003)。Promotion timing in Major League Baseball and the stacking effects of factors that increase game attractiveness。Sport Marketing Quarterly,12(3),173-183。  new window
3.Branvold, S. E.、Bowers, R.(1992)。The use of promotions in college baseball。Sport Marketing Quartely,1(1),19-24。  new window
4.(2005)。Curve ball: Altoona launches campaign to promote promos。Team Marketing Report,17(10),5。  new window
5.Fortunato, J. A.(2006)。Scheduling promotional events in Major League Baseball: Examining team and sponsor desires。International Journal o f Sports Marketing & Sponsorship,7(2),104-114。  new window
6.Hartley, S. W.、James, C.(1988)。How sales promotion can work for and against you。Journal of Consumer Marketing,5(3),35-42。  new window
7.(2002)。KiDS Play: New educational promo lends to season-campaign。Team Marketing Report,74(4),6-7。  new window
8.King, B.(1998)。Theme nights, events boost lagging giveaway promotions。Street & Smith's Sportsbusiness Journal,10,43。  new window
9.Liberman, N.(2004)。Top giveaways in sports: Surprise! Bobbleheads stills strong, but make way for the jack-inthe-box。Street & Smith's Sportsbusiness Journal,10,17-21。  new window
10.McDonald, Mark、Rascher, Daniel(2000)。Does bat day make cents? The effect of promotions on the demand for Major League Baseball。Journal of Sport Management,14(1),8-27。  new window
會議論文
1.黃煜(2001)。提升票房秘方一職業球團球赛現場促銷活動之探討。中華民國大專院校九十年度體育學術研討會。臺中。  延伸查詢new window
學位論文
1.Pruegger, B. E.(2003)。The effect of game day promotions on consumer behavior in the East Coast Hockey League(博士論文)。Florida State University of Education。  new window
圖書
1.黃金柱(2005)。運動休間觀光行銷。臺北:師大書苑。  延伸查詢new window
2.廖士堯(1995)。黃潮。臺北:野球人。  延伸查詢new window
3.Dommermuth, J. A.(1989)。Promotion: Analysis,creativity and strategy。Englewood Cliffs, NJ:Prentice-Hall。  new window
4.Irwin, R. L.、Sutton, W. A.、McCarthy, L. M.(2002)。Sport promotion and sales managenment。IL:Human Kinetics。  new window
5.Masterman, G.(2004)。Strategic sports event management: An international approach。Oxford:Elsevier。  new window
6.Shank, M. D.(2002)。Sport marketing: A strategic perspective。Englewood Cliffs, NJ:Prentice-Hall。  new window
7.Shilbury, D.、Quick, S.、Westerbeek, H.(1998)。Strategic sport marketing。Australia:Allen & Unwin。  new window
8.Shultz, D. E.、Robinson, W. A.、Petrison, L. A.(1998)。Sales promotion essentials: The 10basic sales promotion technique…and how to use them。Chicago:NTC Business Books。  new window
9.Mullin, Bernard J.、Hardy, Stephen、Sutton, William A.、程紹同、江澤群、黃煜、呂佳霙、彭小惠(2003)。運動行銷學。臺北:藝軒圖書出版社。  延伸查詢new window
10.黃俊英(2005)。行銷學的世界。台北:天下遠見出版股份有限公司。  延伸查詢new window
11.林建煌(2000)。行銷管理。台北市:智勝文化。  延伸查詢new window
12.Tellis, Gerard J.(1998)。Advertising and Sales Promotion Strategy。Reading, MA:Addison-Wesley。  new window
13.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
14.Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey:Prentice-Hall, Inc.。  new window
 
 
 
 
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