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題名：投資人關係管理--代理理論與關係行銷的觀點
書刊名：中原企管評論
作者：方世榮 引用關係／黃瓊瑤 引用關係／陳育成 引用關係
作者(外文)：Fang, Shyh-rong／Huang, Chiung-yao／Chen, Yu-cheng
出版日期：2008
卷期：6:1
頁次：頁99-126
主題關鍵詞：關係管理；資訊透明度；信任；代理理論；關係行銷；Relational management；Corporate disclosure；Trust；Agency theory；Relationship marketing
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:28
  • 點閱點閱:41
本研究由資訊使用者角度出發，探討資本全球化與資訊科技化之潮流下，企業如何利用網站資訊揭露，管理並發展與投資人間的關係。主要驗證企業網站資訊揭露透明度認知與投資人正確投資決策認知的關聯性，以信任爲中介變數，並以本國曾經瀏覽過企業網站的個別投資人爲研究對象，且採用網路問卷的調查方式進行。研究結果發現，企業網站資訊透明度認知中的資訊時效性、公司治理層面與投資人溝通認知，皆需經由信任方能促進投資人正確投資決策的認知；而企業網站資訊透明度中的資訊便利性則可直接或間接透過信任而增強投資人正確投資決策的認知。本研究最後針對研究結論提出投資人關係管理之理論與實務意涵，以及未來研究方向。
The objective of this research is to examine the trust as an intervening variable between the recognition of corporate disclosure via the web site and the positive recognition of investment decision by investor. The result of this study, based on a web-questionnaire survey of investors in Taiwan, suggests that trust should be a mediating role between the relationship of corporate disclosures via the web site and the positive recognition of investment decision by investor. At last, we discuss the implications in both theory and practice of investors' relational management. Besides, we also provide some tentative indications of future research.
期刊論文
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13.陳冠宙、陳育成、陳雪如(20050600)。影響上市公司網站資訊透明度因子之實證。會計與公司治理，2(1)，33-59。new window  延伸查詢new window
14.Forker, John J.(1992)。Corporate Governance and Disclosure Quality。Accounting and Business Research，22(86)，111-124。  new window
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16.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
17.Noorderhaven, N. G.、Nooteboom, B.、Berger, H.(1997)。Effects of Trust and Governance on Relational Risk。Academy of Management Journal，40(2)，308-338。  new window
18.Smeltzer, L. R.(1997)。The Meaning and Origin of Trust in Buyer-Supplier Relationships。International Journal of Purchasing and Materials Management，33(3)，40-48。  new window
19.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。  new window
20.Amit, Raphael、Zott, Christoph(2001)。Value creation in e-business。Strategic Management Journal，22(6/7)，493-520。  new window
21.Trueman, Brett(1986)。Why do managers voluntarily release earnings forecasts?。Journal of Accounting and Economics，8(1)，53-71。  new window
22.Rotter, Julian B.(1980)。Interpersonal Trust, Trustworthiness, and Gullibility。American Psychologist，35(1)，1-7。  new window
23.Verrecchia, Robert E.(1983)。Discretionary disclosure。Journal of Accounting and Economics，5(1)，179-194。  new window
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25.Ring, Peter Smith、Van De Ven, Andrew H.(1992)。Structuring Cooperative Relationships between Organizations。Strategic Management Journal，13(7)，483-498。  new window
26.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
27.Debreceny, R.、Rahman, A.(2005)。Firm-specific determinants of continuous corporate disclosures。International Journal of Accounting，40(3)，249-278。  new window
28.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
29.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review，23(3)，393-404。  new window
30.Kogut, Bruce、Zander, Udo(1992)。Knowledge of the firm, combinative capabilities, and the replication of technology。Organization Science，3(3)，383-397。  new window
31.Zucker, Lynne G.(1986)。Production of Trust: Institutional Sources of Economic Structure, 1840-1920。Research in Organizational Behavior，8，53-111。  new window
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33.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
34.Lang, Mark H.、Lundholm, Russell J.(1996)。Corporate Disclosure Policy and Analyst Behavior。The Accounting Review，71(4)，467-492。  new window
35.Easley, David、O'hara, Maureen(2004)。Information and the cost of capital。The Journal of Finance，59(4)，1553-1583。  new window
36.Shleifer, Andrei、Vishny, Robert W.(1997)。A survey of corporate governance。The Journal of Finance，52(2)，737-783。  new window
37.Eisenhardt, Kathleen M.(1989)。Agency Theory: An Assessment and Review。The Academy of Management Review，14(1)，57-74。  new window
38.Wakefield, Robin L.(20010800)。Service quality。The CPA Journal，71(8)，58-60。  new window
39.Jensen, Michael C.、Meckling, William H.(1976)。Theory of the firm: Managerial behavior, agency costs and ownership structure。Journal of Financial Economics，3(4)，305-360。  new window
40.Anderson, P. H.(2001)。“Relationship Development and Marketing Communication: AnIntegrative Model”。The Journal of Business and Industrial Marketing，vol.16,no.3，167-182。  new window
41.Ettredge, M., Richardson, V. J., and Scholz S.(2001)。“The Presentation of Financial Information at Corporate Web Sites”。International Journal of Accounting Information System，vol.2，149-168。  new window
42.Ettredge, M., V. J. Richardson, and S. Scholz,(2001)。“The presentation of financial information at corporate Web sites”。International Journal of Accounting Information Systems，vol.2，149-168。  new window
43.Gray, S. J., Meek, G. M., and Roberts, C. B.(1995)。“International Capital Market Pressures and Voluntary Annual Report Disclosures by US and UK Multinational”。Journal of International Financial Management and Accounting，vol.6,no.1，45-68。  new window
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會議論文
1.吳宗昇、高承恕(2003)。股票市場中的資訊--知識與社會限制：散戶的世界。2003年台灣社會學年會。台北市：政治大學。1-35。  延伸查詢new window
2.Cetina, K. Cetina、Bruegger, Urs(2003)。The Information Architecture of Financial Market。Constance University。  new window
3.Fang, S. R., Chen, Y. C., and Huang, C. Y.(2007)。“Corporate Transparency and the Cost of Equity Capital in an Emerging Market: A Social Network Perspective”。Gold Coast,Queensland, Australia。  new window
圖書
1.Egan, J.、方世榮(2005)。關係行銷。台北市：五南出版社。  延伸查詢new window
2.Elliot, A. L. and Schroth, R.J.(2002)。How Companies Lie: Why Enron is just the tip of the iceberg。New York, NY：Crown Business/ Random House。  new window
3.Rasmusen, E.(1994)。Games and Information。Games and Information。Cambridge, MA：Blackwell Malden。  new window
4.Mahoney, W. F.(1991)。Investor Relations: The Professional's Guide to Financial Marketing and Communications。New York：New York Institute of Finance Corp。  new window
5.Barnea, Amir、Haugen, Robert A.、Senbet, Lemma W.(1985)。Agency Problems and Financial Contracting。Englewood Cliffs, New Jersey：Prentice-Hall Inc.。  new window
6.Luhmann, N.(1979)。Trust and Power: Two Works。Chichester。  new window
7.Coleman, James S.、Katz, Elihu、Menzel, Herbert(1966)。Medical Innovation: A Diffusion Study。The Bobbs-Merrill Company。  new window
8.Beaver, W. H.(1998)。Financial Reporting: An Accounting Revolution。Prentice Hall。  new window
9.賴春田(2005)。「從資訊評鑑看資訊揭露對企業的影響」。  延伸查詢new window
10.謝劍平(2003)。財務管理—新觀念與本土化。台北。  延伸查詢new window
11.Anderson, N. H.(1991)。Psychodynamics of Everyday Life: Blaming and Avoiding Blame。Contributions to Information Integration Theory。Hillsdale, NJ。  new window
12.Barr, M. A.(1984)。Concerted Investor Communication Plays Important Role in Mutualto Stock Transition。New York。  new window
13.Fusaro, P. C.、Miller, R. M.(2002)。What Went Wrong at Enron?。New Jersey：John Wiley and Sons。  new window
圖書論文
1.Granovetter, M.(1992)。The sociological and economic approaches to labor market analysis: a social structure view。The Sociology of Economic Life。Boulder：Westview Press。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。  new window
 
 
 
 
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