仿冒侵權態度與消費倫理信念對消費者購買仿冒品意向之影響研究--以臺灣與中國大陸仿冒音樂光碟為例_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	仿冒侵權態度與消費倫理信念對消費者購買仿冒品意向之影響研究--以臺灣與中國大陸仿冒音樂光碟為例
書刊名：	商管科技季刊
作者：	張國忠／蔡靜茹
作者(外文)：	Chang, Kuo-chung／Tsai, Jing-ru
出版日期：	2008
卷期：	9:2
頁次：	頁225-250
主題關鍵詞：	相依性；仿冒侵權態度；消費倫理信念；仿冒品購買意向；Interdependent self-construal；Attitude toward piracy；Consumers' ethical belief；Intention of purchasing counterfeits
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:1 點閱:17

　　本研究利用消費者之相依性特質及仿冒侵權態度、倫理信念等構面，檢測消費者購買仿冒音樂光碟品意向。研究結果發現，中國大陸消費者對於社會流通利益意識愈強，對其購買仿冒品意向愈明顯；相依性特質高又具反大企業態度的消費者其購買仿冒品的意向也高。台灣相依性特質愈高且認為仿冒侵權有助於社會利益流通消費者，其購買仿冒品意向愈高；消費者對於仿冒社會成本意識愈高且不贊同主動獲利的非法行為的倫理信念愈高，愈不傾向購買仿冒品。研究結果亦顯示，只有在消費者具有特定之仿冒侵權態度，其相依性特質之調節作用方具影響力。因此以集體主義高低判定消費者購買仿冒品行為之研究結論，應進一步再確認。最後，依據研究結果，本研究提出數項降低消費者購買仿冒品意向之建議。

以文找文

　　This study used interdependent self-construal, consumers' attitude toward piracy, and ethical beliefs to investigate Taiwan and Mainland China consumers' intention to buy counterfeit music compact disc. The findings indicated that Mainland China consumers with strong social benefit of dissemination attitude would have a strong intention to buy counterfeits, consumers with low interdependent self-construal and high anti-big business attitude would also tend to be more likely to buy counterfeits. For Taiwan consumers, those who have high interdependent self-construal and perceive social benefit of dissemination would have a strong intention to buy counterfeits, but ~hose who with social cost of piracy have low intention to buy counterfeits. The results also showed interdependent self-construal had no direct influence on consumers' intention to buy counterfeits. Therefore, using collectivism as a single indicator to predict consumers' intention to buy counterfeits is needed to be reconfirmed. The results are discussed with a view to helping businesses to effectively suppress piracy, and some directions are suggested.

以文找文

期刊論文
1.	巫喜瑞、陳皇曄(200710)。網路交易消費者道德決策研究--道德強度、道德哲學與匿名性之影響。管理學報，24(5)，531-550。延伸查詢
2.	Bond, M. H.(1993)。Emotions and Their Expression in Chinese Culture。Journal of Nonverbal Behavior，17(4)，245-262。
3.	Simpson, P. M., Banerjee, D.、Simpsom Jr, C. L.(1994)。Softling: A Model Of Motivating Factors。Journal of Business Ethics，13(6)，431-438。
4.	Swinyard, W. R.、Rinne, H.、Kau, A. K.(1990)。The Morality of Software Piracy: A Cross-cultural Analysis。Journal of Business Ethics，9(8)，655-664。
5.	Thong, James Y. L.、Yap, Chee-Sing(1998)。Testing an Ethical Decision-making Theory: The Case of Softlifting。Journal of Management Information Systems，15(1)，213-237。
6.	Husted, B. W.(2000)。The impact of national culture on software piracy。Journal of Business Ethics，26(3)，197-211。
7.	Kwong, K. K.、Yau, O.、Lee, J.、Sin, L.、Tse, A.(2003)。The effects of attitudinal and demographic factors on intention to buy pirated CDs: The case of Chinese consumers。Journal of Business Ethics，47，223-235。
8.	Hofstede, G. H.(1984)。Cultural dimensions in management and planning。Asia Pacific Journal of Management，1(2)，81-89。
9.	Ang, S. H.、Cheng, P. S.、Lin, E. A. C.、Tambyah, S. K.(2001)。Spot the Difference: Consumer Responses Towards Counterfeits。The Journal of Consumer Marketing，18，219-235。
10.	Gudykunst, W. B.、Matsumoto, Y.、Ting-Toomey, S.、Nishida, T.、Kim, Y.、Heyman, S.(1996)。The Influence of cultural individualism-collectivism, self construal, and values on communication styles across cultures。Human Communication Research，22，510-543。
11.	Zaheer, S.、Zaheer, A.(2006)。Trust across borders。Journal of International Business，37，21-29。
12.	Wong, S.、Chan, A.、Leung, P.(1998)。Ethical Beliefs of Chinese Consumers in Hong Kong。Journal of Business Ethics，17(11)，1163-1170。
13.	Lai, K. K. Y.、Zaichkowsky, J. L.(1999)。Brand imitation do the Chinese have different views?。Asia Pacific Journal of Management，16(2)，179-192。
14.	Tan, B.(2002)。Understanding Consumer Ethical Decision Making with Respect to Purchase of Pirated Software。Journal of Consumer Marketing，19(2/3)，96-111。
15.	Wagner, S. C.、Sanders, G. L.(2001)。Considerations in ethical decision-making and software piracy。Journal of Business Ethics，29(1/2)，161-167。
16.	Cordell, V. V.、Kieschnick, Jr. R. L.、Wongtada, N.(1996)。Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants。Journal of Business Research，35(1)，41-53。
17.	Muncy, J. A.、Vitell, S. J.(1992)。Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer。Journal of Business Research，24(4)，297-311。
18.	Piron, Robert、Fernandez, Luis(1995)。Are Fairness Constraints on Profit-seeking Important?。Journal of Economic Psychology，16(1)，73-96。
19.	Schwepker, C. H.、Good, D. J.(1999)。The Impact of Sales Quotas on Moral Judgment in the Financial Services Industry。Journal of Services Marketing，13(1)，38-58。
20.	Markus, Hazel Rose、Kitayama, Shinobu(1991)。Cultural and the Self: Implications for Cognition, Emotion, and Motivation。Psychological Review，98(2)，224-253。
21.	Jones, T. M.(199104)。Ethical Decision Making by Individuals in Organization: An Issue-Contingent Model。Academy of Management Review，16，366-396。
22.	Vitell, S. J.、Muncy, J.(2005)。The Muncy-vitell Consumer Ethics Scale: A Modification and Application。Journal of Business Ethics，62(3)，267-275。
23.	Albers-Miller, N. D.(1999)。Consumer misbehavior: why people buy illicit goods。Journal of Consumer Marketing，16(3)，273-287。
24.	Tom, G.、Garibalidi, B.、Zeng, Y.、Pilcher, J.(1998)。Consumer demand for counterfeit goods。Psychology and Marketing，15(5)，405-421。
25.	Hunt, Shelby D.、Vitell, Scott J.(1986)。A general theory of marketing ethics。Journal of Macromarketing，6(1)，5-16。
26.	Singelis, Theodore M.(1994)。The measurement of independent and interdependent self-construals。Personality and Social Psychology Bulletin，20(5)，580-591。
27.	Ybarra, O.、Trafimow, D.(1998)。How priming the private self or collective self affects the relative weights of attitudes and subjective norms。Personality and Social Psychology Bulletin，24(4)，362-370。
28.	張國忠、陳照明與呂智忠(2005)。文化特質、消費倫理信念與購買仿冒品行為之關係研究。管理與系統，12(3)，27-42。延伸查詢
29.	Alas, R.(2006)。Ethics in Countries with Different Cultural Dimensions。Journal of Business Ethics，69，237-247。
30.	Al-Khatib, J., Vitell, S. J.,、Rawwas, M. Y. A.(1997)。Consumer Ethics: A Cross-cultural Investigation。European Journal of Marketing，31，750-767。
31.	Auger, P.、Devinney, T. M.(2007)。Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions。Journal of Business Ethics，76(4)，361-383。
32.	Bailey, J. R.,、Chen, C .C.(1997)。Conceptions of Self and Performance-Related Feedback in The U.S., Japan and China。Journal of International Business Studies，28，605-625。
33.	Barry Shore, A. R. V., Eleanne Solorzano, J. M. B.,、Syed Zahoor Hassan, L. J. J.(2001)。Softlifting and Piracy: Behavior across Cultures。Technology in Society，23，563-581。
34.	Cialdini, R. B., Wilhelmina, W., Daniel, W. B., Jonathan, B.,、Malgorzata, G. D.(1999)。Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/Consistency on Collectivists and Individualists。Personality and Social Psychology Bulletin，25，1242-1253。
35.	Delener, N.(2000)。International Counterfeit Marketing: Success without Risk。Review of Business，12，16-20。
36.	Dodge, H. R., Edwards, E. A.,、Fullerton, S.(1996)。Consumer Transgression in the Marketplace: Consumers’ Perspectives。Psychology & Marketing，13(8)，821-835。
37.	Erffmer, R. C., Keillor, B. D.,、LeClair, D. T.(1999)。An Empirical Investigation of Japanese Consumer Ethics。Journal of Business Ethics，18，35-50。
38.	Fullerton, S.、Kerch, K. B.、Dodge H. R.(1996)。Consumer Ethics: An Assessment of Individual Behavior in the Market Place。Journal of Business Ethics，15，805-814。
39.	Gorski, J.,、Young, M. A.(2002)。Sociotropy/Autonomy, Self-Construal, Response Style, and Gender in Adolescents。Personality and Individual Differences，32，463-478。
40.	Grossman, G. M.,、Shapiro, C.(1988)。Counterfeit-Product Trade。The American Economic Review，78(1)，59-75。
41.	Kahneman, D., Knetch, J.,、Thaler, R.(1986)。Fairness Constraints on Profit-seeking Entitlements in the Market。American Economic Review，76，728-741。
42.	Kay, H.(1990)。Fake’s Progress。Management Today，Jul，54-58。
43.	Nill, A.,、Shultz II, C. J.(1996)。The Scourge of Global Counterfeiting。Business Horizons，39(6)，37-42。
44.	Park, H. S.(2001)。Self-Construals as Motivating Factors in Opinion Shifts Resulting from Exposure to Majority Opinions。Communication Reports，14(2)，105-116。
45.	Rawwas, M. Y. A.(2001)。Culture, Personality and Morality a Typology of International Consumers’ Ethical Beliefs。International Market Review，18(2)，188-211。
46.	Reynolds, N. L., Simintiras, A. C.,、Diamantopoulos, A.(2003)。Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers。Journal of International Business Studies，34(1)，80-89。
47.	Sanyal, R.(2005)。Determinants of Bribery in International Business: The Cultural and Economic Factors。Journal of Business Ethics，59，139-145。
48.	Scholtens, B.,、Dan, L.(2007)。Cultural Values and International Differences in Business Ethics。Journal of Business Ethics，75，273-284。
49.	Simone, J. T.(1999)。Countering Counterfeiters。The China Business Review，26(1)，12-16。
50.	Singelis, T. M.,、Brown, W. J.(1995)。Culture, Self, and Collectivist Communication: Linking Culture to Individual Behavior。Human Communication Research，21，354-389。
51.	Tantono, W., Porcelli, N., Bagner, J.,、Sonu, C.(2002)。Bill Introduced to Prohibit Counterfeit of Intellectual Property Authentication Features。Intellectual Property & Technology Law Journal，14(8)，26-27。

學位論文
1.	黃崇格(2001)。由消費者行為分析防偽標籤的市場需求(碩士論文)。國立政治大學。延伸查詢
2.	呂彥妮(2003)。消費者道德信念，個人/ 集體主義傾向與相依性對消費者購買仿冒商品行為之影響，花蓮。延伸查詢
3.	蘇雅嵐(2004)。消費倫理與知覺風險對侵權產品消費行為之影響，台中市。延伸查詢

圖書
1.	Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。
2.	Neter, J., Wasserman, W.,、Kunter, M. H.(1985)。Applied Linear Statistical Model: Regression, Analysis of Variance, and Experiment Design, (2nd ed.)。Homewood IL.。

圖書論文
1.	Kagitcibasi, C.(1994)。A Critical Appraisal of Individualism and Collectivism: Toward a New Formulation。Individualism and Collectivism: Theory, Method, and Applications。Sage。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	海峽兩岸大學生網路電影下載意圖差異性之研究
2.	道德強度在不同的數位情境上對道德決策的影響
3.	網路交易消費者道德決策研究--道德強度、道德哲學與匿名性之影響

無相關博士論文

無相關書籍

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫